How to Use Google Trends for Market Research
Google Trends, launched in May 2006, is a crucial tool in the Google family, along with Google Ads and Search Console. For those in the marketing world, especially SEO specialists, Google Trends is like a treasure trove of helpful info. It’s where we find out what’s popular now and what people might be searching for […]
Wix vs. WordPress: Which one is Better for SEO?
Wix is a company famous for its integrated website builder, it gives you the possibility to create a website in a day, without prior knowledge. It is a non-self-hosted solution that operates on a monthly subscription basis. With just a few clicks, you can create simple websites or even more sophisticated online stores. On the […]
How AI is Transforming the Future of Digital Marketing
Artificial intelligence (AI) has seen major advances in recent years, opening up new opportunities in digital marketing. This technology has also made a significant impact in other sectors such as education, finance and e-commerce. When it comes to digital marketing, AI can help improve customer experience, considering that customers are the backbone of any business. […]
Top 60 Websites to Use in 2024 for Your Digital Marketing
In the today’s overcrowded internet space, it is essential to have the right tools to excel online. Artificial intelligence may seem like the biggest trend, but it’s not just about AI-driven websites. Rather, it is a combo of practical tools and sites to improve the online presence of your business in general. Of course, a […]
What are the Benefits of Digital Marketing for your Business
Digital marketing is a constantly evolving field. It’s very important for businesses to understand the different technical strategies to promote their brands and achieve online success. So today, in this article, we are going to explore what digital marketing is and how businesses can leverage it to achieve their online goals. What is Digital Marketing? […]
How to Set Up Google Analytics on your Website (and Google Search Console)
Google Analytics is one of the most useful tools when it comes to following website metrics. All the visits you get, the time your users spend on your website, what are their favorite articles and so on, all of that can be tracked with Google Analytics. Together with the age, gender, of your users and […]
How to Set Up Bing Webmaster Tools (in 4 Easy Steps)
Many people lately don’t trust Google for their daily browsing, they think it has gotten “too big for its own good”. This is not without merit, Google has processed 93.13% of all internet searches. That is an astonishing number! If there was a car repair shop that serviced 93% of the cars in one city, […]
Everything You Need to Know About Email Marketing
With over 306 billion emails sent per day (Statista), a number steadily rising and estimated to reach nearly 347 billion in 2023, one statistic stands out for those contemplating venturing into email marketing and integrating it into their web marketing strategy: Email marketing boasts the highest return on investment (ROI) among all marketing activities, with […]
How to Run Google Ads in 2024 (and Optimize Your Campaigns)
Google Ads delivers better results than any other advertising platform or tool (online or offline), with a staggering 63% higher engagements compared to other alternatives. Also, internet users are four times more likely to click on a Google ad than other ads. Price-wise advertising on old media such as television, radio or even newspapers is […]
How to Create a Sitemap (and Submit it in Google Search Console)
Sitemap is a special XML document that tracks all your separate web pages on your website with their content so it can be easily accessible to search engines. Simply, it’s a map of all your articles and important information represented in an easy way that search engines can use. Search engines like Google, Bing, Baidu […]