How to Set Up Bing Webmaster Tools (in 4 Easy Steps)
Many people lately don’t trust Google for their daily browsing, they think it has gotten “too big for its own good”. This is not without merit, Google has processed 93.13% of all internet searches. That is an astonishing number! If there was a car repair shop that serviced 93% of the cars in one city, […]
Everything You Need to Know About Email Marketing
With over 306 billion emails sent per day (Statista), a number steadily rising and estimated to reach nearly 347 billion in 2023, one statistic stands out for those contemplating venturing into email marketing and integrating it into their web marketing strategy: Email marketing boasts the highest return on investment (ROI) among all marketing activities, with […]
How to Run Google Ads in 2024 (and Optimize Your Campaigns)
Google Ads delivers better results than any other advertising platform or tool (online or offline), with a staggering 63% higher engagements compared to other alternatives. Also, internet users are four times more likely to click on a Google ad than other ads. Price-wise advertising on old media such as television, radio or even newspapers is […]
How to Create a Sitemap (and Submit it in Google Search Console)
Sitemap is a special XML document that tracks all your separate web pages on your website with their content so it can be easily accessible to search engines. Simply, it’s a map of all your articles and important information represented in an easy way that search engines can use. Search engines like Google, Bing, Baidu […]
How to Make an App (and Do You Need One)
Having an app can be very beneficial for your online business. It’s great for creating loyal customers and increasing customer retention. Having your own app is like bringing the customer to your private shopping mall. You get to show them your great products and you can make them feel good and spend well. This comparison […]
What is Web Development (and How Much Does It Cost)
Web development is the process of creating and maintaining websites or web applications. It involves different tasks from designing the website’s layout and user interface, to writing code and integrating databases. Broadly web development is divided in front-end development and back-end development. Front-end is what you see when you open a certain website, and the […]
Why Digital Marketing is Important for Small Business?
Have you ever wondered why there were no startups 20 years ago? Startups then were called “opening a new business”. The answer is simple—internet. The Internet has brought us the ability to open a small business in one day and by 6 pm have 20k sales. That’s why startups are so important now and were […]
The Importance of Proper URL Structure (Best Practices for SEO)
URL is short for Uniform Resource Locator and as the name says it allows you to locate a specific page among the billions of existing Internet pages. Like a unique internet address. It also serves as a short info for your website, that is later crawled into search engines like Google, Bing and others. When […]
How To Do Ecommerce Conversion Optimization (And Get Results)
Ecommerce conversion rate is like the speedometer in your car. It tells you how quickly you are going (efficiency) and by simple calculation you’ll know how soon you’ll be there. Ok, so how does this help me? Ecommerce conversion rate is your calculated efficiency (like the speed above), or the percentage of people that have […]
What is Seo Analysis (and Best Seo Tools to Use)
SEO analysis is like a Sherlock Holmes story where Sherlock and doctor Watson investigate a murder. It’s the part when Sherlock goes quiet for a minute, not responding to questions from the good doctor. He is trying to piece together all the information he has gathered and come up with a solution to the case. […]