Wix vs. WordPress: Which one is Better for SEO?
Created July 27, 2023
Updated March 7, 2024
5 min read

Wix vs. WordPress: Which one is Better for SEO?

Wix is a company famous for its integrated website builder, it gives you the possibility to create a website in a day, without prior knowledge. 

It is a non-self-hosted solution that operates on a monthly subscription basis. With just a few clicks, you can create simple websites or even more sophisticated online stores.

On the other hand, WordPress remains the most popular content management system (CMS) in the world.

A CMS web content manager is simply a platform that allows you to govern your content autonomously, i.e. create, publish, edit, delete, etc.

So Wix is a website builder that offers an intuitive platform through its Wix App Market, making it easy for users to build their website. However, unlike Wix, WordPress offers extensive SEO capabilities through various plugins and themes.

This makes it a preferred choice for many website builders. WordPress users can take advantage of basic SEO features and even more advanced SEO tools to optimize their websites.

SEO consists of a combination of different steps aimed at improving the positioning of your website in search engine results.

In this article, we will explore how Wix and WordPress can help you with SEO and which platform would be best suited to your needs.

How does SEO perform with Wix?

.Wix has evolved significantly and now allows for all the basic features such as configuring your titles, meta descriptions, H1s, URLs, alt texts for images and many other elements that influence the performance of your SEO score On-site.

However, Wix has several limitations when it comes to technical SEO, such as customizing your sitemaps, or simply customizing the HTML code on a page. 

Also, in terms of speed, Wix sites are generally slower than other platform. Also Wix is not very good when it comes to bilingual sites and does not support hreflang tags.

Regarding Off-site SEO, there is no disadvantage, because it is mainly about creating backlinks . Wix even offers a tool called Wix SEO Wiz that guides you through various tips

Let’s take a moment to remember that the key elements of SEO are On-site SEO and Off-site SEO .

On-site vs. Offsite SEO

At the Off-site level, WordPress has interesting plugins that allow smooth integrations and support, for example, analyze keyword density, integrate Google Analytics, Google Search Console and many others.

At the On-site SEO level, WordPress is hard to beat. This is explained quite simply. Do you know that WordPress was not initially created to make websites, but it was designed and created to be a blog engine? You should know that the websites with the best web SEO in the world are websites with a blog.

The default page creation structure associated with WordPress is SEO friendly . The renowned Yoast SEO plugin is one of many WordPress tools that improves every possible aspect of SEO.

Example: personalizing your links, your sitemaps, your scripts…

In fact, on WordPress you can customize everything, even the code.

The little analogy here would be, imagine that you are competing to make the best pre-made tomato pizza that you can season and bake. As a second option, you just have all the ingredients separated such as dough, yeast, tomato, seasonings, etc.

Which Pizza do you Think Would be Better?

The correct answer is that it depends, because if you don’t know anything about cooking, either way the result will be poor. 

However, if you are a chef, you will definitely prefer the option that gives you better control over all the elements such as the quantity of each ingredient. 

All this to say that at the on-site SEO level, WordPress is a big winner.

How Wix Lost $50,000 to SEO?

Few years ago, Wix decided to respond to all the criticism about the weak SEO of their websites. They organized a competition saying “we would offer $50,000 to anyone who creates a new website and makes a better ranking for the keyword “SEO Hero”, in the next four months. Well, as you can imagine, Wix lost its own bet.

Is Wix a wise choice for SEO?

Ahrefs, a recognized authority in the field of SEO, conducted a detailed study comparing Wix and WordPress sites. According to their analysis, nothing prevents a Wix site from obtaining good SEO.

Wix or WordPress for your SEO?

Wix positions itself as one of the leading website builders. For an entrepreneur or small business, this is a solution that can be perfectly suited.

However, if your sustainable strategy is focused on SEO, you might be better off opting for WordPress or other web solutions, due to the many options and flexibility they offer.

Whether you choose Wix or WordPress to build your website, both platforms have blogging features, serving as a robust blogging platform for content creation and engagement. WordPress, in particular, is known for its strong blogging capabilities.

If you want to make your website SEO-friendly, WordPress hosting services and plugins allow you to optimize your website for search engines, which is an advantage for WordPress users.

On the other hand, Wix may be preferred by those looking for a more user-friendly and straightforward website building experience, though it may have limitations when it comes to advanced SEO features, unlike WordPress.

Ultimately, the choice between Wix and WordPress depends on your specific needs and preferences for website building and SEO.

If you need help for building a website or optimizing your SEO, feel free to drop us a line here. We run the best web agency in Montreal.