Buyer Persona Creation

Know Your Customers, Create Buyer Persona

No matter the size of your business, Buyer Persona Creation can help you:

  • Understand customer needs and preferences
  • Improve targeting and personalization
  • Enhance customer experience and satisfaction

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Buyer Persona helps engage your ideal customers effectively

The Buyer Persona helps you find your most common customer and its characteristics, what age it is, what sex, what position does it have in the company, why does he look for your product, what type of buying decision it makes etc.

Once you construct your Buyer Persona, a whole new world of marketing opens before you. Now you know what is your target audience and what content you should write. You know what keywords to use and how to set the tone of the articles. You also know the pain point of the customer and you find a way to deal with them and give him/her the confidence that your product will solve their problem.

Buyer persona also helps you with better designing your website and interface, so the whole customer experience is more fluid and enjoyable. Finally having the right persona to appeal to helps you to differentiate from your competition and target your real users. Talk in their language, use the phrases they use and be closer to them. Your whole messaging becomes personal to your audience, and you gain trust and brand loyalty.

What to Expect from Buyer Persona Creation?

Buyer Persona Creation will help you accelerate your business growth by helping you to:

icon Service Buyer Persona

understand customers' needs and preferences

By identifying your perfect customer, their needs and expectations you can tailor your marketing efforts and messaging and better appeal for your business and your products. You will know how to position yourself, what tone to use, which points to make, and many other factors that are very important for marketing.

Writing More Relatable Content

By knowing your target audience, their age, habits, behavior, you will know how ti reach them better. Knowing the buyer’s persona coupled with SEO gives great results. You get the relevant and engaging keywords for your audience and start to create content upon them. This is good for both search engine ranking and increasing conversions.

icon Service Buyer Persona
icon Service Buyer Persona

Better customer experience and satisfaction

Creating a buyer persona improves the customer experience and satisfaction by allowing businesses to understand their customer’s pain points and provide solutions that meet their needs. This can lead to improved loyalty, positive customer feedback, and increased word-of-mouth marketing, resulting in more sales and revenue.

differentiate yourself from competitors

Creating buyer personas helps businesses stand out from competitors by appearing more genuine and personal. It’s one thing to buy a product from a company that you feel isn’t interested in you, and totally another experience to buy it from a company that you feel is caring about you and what they sell. This creates great business-customer rapport and brand loyalty which is very valuable in the long run.

icon Service Buyer Persona
Why Choose Oshara web app


When you’re looking for a tech service provider, you’d like to feel confident that you’re working with a team of experts who know what they’re talking about and stand out in the field. Well, that team is WE the Oshara Clan.

Our transparent and collaborative approach ensures that you are involved in every step of the process and that we adhere to industry standards and norms.

We will take your business to new heights by:

  • Improving your productivity through technology
  • Increasing your sales through digital marketing
  • Transforming your business with your vision and our passion

Our most used stack languages


+ 10 years

experience. For over a decade, Oshara has been at the forefront of the web development, technology application and digital marketing industry.


projects. We have deployed thousands of websites, online stores and web applications for businesses and institutions in Canada and around the world.


marketing campaigns. With successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.

+50 M

of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, providing them with an exponential return on their investment.

Frequently asked questions

How much do your services cost?

We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.

What is your methodology?

For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.

Tell us about your quality assurance process?

In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.

Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure:

  • Functional and visual quality of deliverables
  • The satisfaction of the client
  • The important feeling of duty and mission accomplished

Do you have a project?

We are here to help you.