No matter how big or small your business, Content Strategy matters. It boosts search engine rankings, making your content easier to find. By making content better and more relevant, it attracts new customers and helps convert them, leading to growth and success.
With good content strategy you get an insight into what your customers want to know about your business and your product. You understand what are their pain points and why they come to your website to get informed and solve those problems.
From there it’s just one step to writing great content. You know all the keywords and all the searches and you start making an outline and before you know it you have a great article that will go viral in no time.
Articles that provide value and fix real-life problems are gold for your SEO and you brand reputation. There are many pages that have thousands upon thousands of visits and it’s all because of handful of very helpful articles that people love.
In that sense content strategy is time-saving, analytics and money-saving endeavor that can help your business and your content, and bring a ton of new customers.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
A content strategy helps businesses create a clear message and tone that represents their brand. This makes it easier for people to recognize the brand and feel loyal to it. It gives a sense of certain belonging that creates closeness to the brand and its products.
The right content strategy guides businesses to create content that is valuable and relevant to their audience, fulfilling the informational needs they have. This means businesses are creating content that their audience wants to read, and therefore more likely to convert to customers.
content strategy helps businesses track how their content is doing and figure out what people like and don’t like. By doing this, businesses can make changes to their content strategy to make it better. This helps businesses create better content and get better results from their efforts.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.
For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.
In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.
Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure: