Advertising Strategy and Planning

Winning Ads with Expert Planning Strategies

No matter the size of your business, Advertising Strategy can help you:

  • Provides a structured approach to advertising
  • Reaches target audience effectively
  • Manages and allocates budgets, maximize ROI

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Good Advertising Strategy Helps You to Connect with Your Audience

Good tailor—made advertising strategy helps you to keep your advertising efforts on track and to always know exactly what you need to do next and through which channel. This may seem trivial and obvious but it’s the backbone of any successful advertising campaign. Every good advertising video you have playing in your head as you read this, whether Apple’s 1984 Macintosh introduction or Coca-Cola World Cup advertisement, had a great advertising strategy and planning behind it.

Getting a good advertising strategy will save you money upfront by getting you detailed estimates of how much everything will cost and how you can best spend your money. There are many companies that have big budgets but spend it ineffectively and don’t get anything from their campaigns. We have over a decade of experience with planning different kinds of advertising strategies and we know exactly how to reach your target audience the budget we will need to get them engaged.

What to Expect from Advertising Strategy?

Advertising Strategy & Planning will help you accelerate your business growth by helping you to:


Reaches target audience effectively

Advertising strategy and planning helps businesses to identify their target audience and develop targeted messaging that resonates with them. By focusing on reaching the right people with the right message, businesses can maximize their advertising impact and achieve great results.

Provide structured ads approach

A structured approach to advertising strategy helps businesses to stay organized and on track with their campaigns. It enables them to plan out all the necessary steps to execute their campaigns effectively, resulting in successful campaigns and more efficient use of time and money.


Enable in-depth tracking and analysis

In-depth tracking and analyzing in advertising allows businesses to understand what’s working and what’s not. By identifying areas of success and improvement, businesses can adjust their ads campaigns and make better decisions about where to invest their resources for best results.

Manages budget, Maximizes ROI

Well-planned advertising strategy helps businesses to manage their advertising budgets more effectively. By knowing how much to spend and where to spend it, they can be sure their advertising efforts are efficient and cost-effective. This maximizes their return on investment (ROI) for advertising campaigns.

Why Choose Oshara web app


When you’re looking for a tech service provider, you’d like to feel confident that you’re working with a team of experts who know what they’re talking about and stand out in the field. Well, that team is WE the Oshara Clan.

Our transparent and collaborative approach ensures that you are involved in every step of the process and that we adhere to industry standards and norms.

We will take your business to new heights by:

  • Improving your productivity through technology
  • Increasing your sales through digital marketing
  • Transforming your business with your vision and our passion

Our most used stack languages


+ 10 years

experience. For over a decade, Oshara has been at the forefront of the web development, technology application and digital marketing industry.


projects. We have deployed thousands of websites, online stores and web applications for businesses and institutions in Canada and around the world.


marketing campaigns. With successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.

+50 M

of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, providing them with an exponential return on their investment.

Frequently asked questions

How much do your services cost?

We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.

What is your methodology?

For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.

Tell us about your quality assurance process?

In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.

Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure:

  • Functional and visual quality of deliverables
  • The satisfaction of the client
  • The important feeling of duty and mission accomplished

Do you have a project?

We are here to help you.