Your website’s Marketing Dashboard shows you how things are going with easy-to-understand visuals. It helps find problems in your marketing plan so you can fix them. Set clear goals, keep an eye on how things are going, and make changes if needed to stay on track.
Marketing Dashboard is a powerful tool that provides marketers with a comprehensive overview of their key performance indicators (KPIs) and metrics in a visually engaging format. By drawing data from various sources such as website analytics, social media platforms, email marketing tools, and advertising campaigns, marketing dashboards offer real-time insights into the effectiveness of marketing efforts.
One of the primary benefits of marketing dashboards is their ability to track progress towards defined goals and objectives. By monitoring KPIs such as website traffic, conversion rates, customer acquisition costs, and return on investment (ROI), marketers can ensure that their efforts are aligned with business objectives and make adjustments as needed to drive desired outcomes.
Also marketing dashboards are great for demonstrating the impact of campaigns to stakeholders and senior management through clear, concise reporting. By presenting data in visually compelling formats, dashboards make it easy to communicate marketing performance, justify resource allocation decisions, and showcase the return on investment of marketing initiatives.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
Visualizing metrics involves presenting data through graphs, charts, and tables to provide quick insights into performance trends and patterns. By translating complex data into visual representations, it enhances comprehension, aids decision-making, and facilitates communication of key information across teams, fostering a data-driven culture.
Identifying trends and patterns involves analyzing marketing data to uncover recurring themes, correlations, and shifts in consumer behavior or market dynamics. By leveraging data visualization and trend analysis techniques, marketers can gain valuable insights into emerging trends, customer preferences, and competitive strategies, enabling proactive adjustments to marketing strategies and tactics.
Marketing dashboards facilitate sharing results with stakeholders and team members by providing a centralized platform for presenting performance data in a visually compelling manner. With easy access to key metrics and insights, stakeholders can quickly understand marketing outcomes, fostering transparency, alignment, and collaboration across the organization.
Marketing dashboards aid in optimizing budgets by tracking spending and ROI metrics across various channels. With clear visibility into the performance of each marketing initiative, decision-makers can allocate resources strategically, focusing investments on the most effective campaigns and channels to maximize return on investment and drive business growth.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
We determine what are the most important metrics that align with your marketing goals, such as website traffic, conversion rates, and social media engagement.
Gather data from various sources, including your website analytics, social media platforms, and email marketing tools, and integrate them into a centralized dashboard for easy access.
Present the collected data visually through charts, graphs, and tables to gain insights into your marketing performance and identify trends or areas for improvement.
Continuously monitor the dashboard to track progress towards your goals, identify any deviations from expected performance, and make necessary adjustments to your marketing strategies for optimal results.
We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.
For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.
In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.
Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure: