How to Boost your Website’s SEO (and Improve Ranking on Google)
Created August 31, 2023
Updated March 6, 2024
7 min read

How to Boost your Website’s SEO (and Improve Ranking on Google)

Creating the best service, an innovative company or a revolutionary idea may be in vain if your website struggles to attract visitors. 

Online marketing is a huge challenge and the competitiveness for Google SEO is intense across the board. 

This is why mastering your SEO skills and improving your positioning on search engines can be a great boost for your business. 

In this article, we’re going to take you straight to the heart of the matter. We’ve put together a detailed guide to help you master the most important SEO techniques for Google, from the importance of website SEO, to strategic keyword usage, to building a backlink profile. So, let’s jump right into it.

Understand the Importance of Website SEO

Search Engine Optimization, also known as SEO, is the first step to improving the visibility of your website on popular search engines such as Google, Bing, Yahoo, Qwant. 

With SEO techniques, you can organically rank your website on the first pages of these search engines without paying for any advertisement.

So, if you want to know how to improve your website’s performance, focusing on keywords and SEO is the way to go.

SEO considers overall website quality, keyword relevance and content of each page. There are many guidelines and suggestions that can improve your SEO effectiveness, although they are not set in stone. 

They adapt over time based on technological advancements, user behavior, and search engine algorithm changes. For example, Google recently introduced the Mobile First Index, prioritizing sites designed and optimized for mobile devices.

Some aspect of SEO are basics and are not changing much over time, like keyword selection. Selecting keywords that match your niche will serve as a common thread throughout your content, titles, URL, and meta descriptions, allowing Google to quickly recognize your interests and activities.

Search engine optimization (SEO) is a long-term strategy that ensures compounding benefits in the long run. Rest assured that all the efforts you put into your website will eventually yield results and will not disappear overnight. 

One thing to improve your Google ranking is to use the data that you have received from tools like Google Analytics and Google Search Console.

By doing this and improving on-page SEO and technical SEO you help Google to find your content and website easier and rank it way better in the Google search results.

You want to do most of this update on your landing page because most of the people will probably come there first, so you want to find a way to improve your landing page to rank higher on Google or other search rankings.

Use Keywords Strategically to Increase Visibility

Short tail or long tail keywords? How many keywords to use? Which keywords will bring me the most traffic? 

We can’t give you one answer here, it all depends on your market, your competition and the overall saturation of you marketing niche. 

There are some market that have been two years old and nobody knows about them, there are just a few competitors, and here the main point is educating customers and bringing the product/service closer to them. 

On the other hand there are markets that have been there forever, heavily saturated, in this market we need to implement another kind of strategy.

This is why we advise you to work with a web marketing agency so as not to miss this step and to be sure to choose the best keywords that attract the most people to your website. 

You can contact us here, we are a web marketing agency specialized in SEO Optimization for over 10 years today, so don’t hesitate to drop us a line even if it’s just for information.

If you want to do it alone, you must follow these steps: 

  • Start by defining the needs and objectives of your website
  • Do a market analysis 
  • Choose keywords in accordance with your SEO strategy on Google

Create Quality Content Around your Keywords

Keywords are the main element of any good SEO strategy. This is why to improve your SEO you must find your keywords and produce quality content . 

The majority of your content is for informational purposes, but you must not forget that they also allow you to improve your positioning on Google, so it is up to you to optimize your content in order to best meet these two objectives. 

When writing content, think about these two criteria: 

  • First, think about the quality of your writing and whether it is enjoyable for readers to read it?
  • Remember to be consistent and original in your writing, you need quantity so don’t forget any important points.

Building a strong backlink profile is a key strategy in Search Engine Optimization. 

A “backlink” is an inbound link to your website from another website. These links are extremely valuable because they signal to search engines that other online websites find your content useful and citation-worthy, which helps improve your authority and ranking in search results.

Building a strong backlink profile isn’t just about acquiring a large number of backlinks. The quality of backlinks is of greater importance. 

Search engines evaluate backlinks based on various factors, such as the credibility of the linking site (a link from a reputable website carries more weight than a link from an obscure blog), the relevance of the linking site or page (a link from a website in your industry is more valuable than an unlinked site), and the anchor text of the link (the text clicked on to follow the link).

To build a strong backlink profile, you therefore need to implement a link building strategy that aims to obtain high-quality backlinks. 

This can be done in a variety of ways, such as creating high-quality content that is naturally shared and cited by others, guest blogging on authority websites in your industry, or establishing partnerships with other websites for link exchanges.

Optimize your Website Structure and Meta Tags 

Optimizing your website structure and meta tags is an essential part of SEO. Many people tend to neglect this step. However, it can greatly improve your site’s visibility with search engines and ultimately improve its ranking in search results.

To do this, your website structure must be user-friendly and easily navigable for both human users and search engine crawlers. A well-organized site allows these automated bots to locate and index all of your pages more efficiently. 

This includes having a logical hierarchy, relevant internal links, and a sitemap page that helps crawlers understand the layout of your site. In contrast, meta tags offer additional details to search engines on each page of your website. 

There are different types of META tags, but the ones that have the most importance for SEO purposes are title tags and description tags. The title tag describes the main topic of the page and should include relevant keywords. 

On the other hand, the description tag provides a brief overview of the page that can attract users to click on your site in search results. 

Although Google does not consider the description tag as a direct ranking factor, a well-designed description can improve click-through rate (CTR), which is a crucial metric for SEO.

Leverage Social Media to Expand Visibility

Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter have become powerful tools for promoting websites effectively. However, it is important not to hastily register on all available social networks.

One reason is that managing many accounts can be exhausting and demanding, depending on how often you need to post content. Additionally, you risk wasting time if your target audience is not active on certain platforms.

The last way to promote your website quickly is to use social networks. Facebook, Instagram, LinkedIn, Tweeter, etc., have become real weapons of mass communication.

The power of social networks as communication channels is undeniable, given the size of their communities. 

Their usefulness lies in their ability to quickly reach a large audience and drive traffic to your website. Therefore, it is crucial to intelligently select the appropriate social networks that match your goals and target audience, allowing you to deliver your messages directly to them.


To conclude, the online visibility of a website relies heavily on its positioning in search engines. In this competitive digital world, it is crucial to apply effective SEO strategies to appear on the first page of search results.

Understand the ins and outs of SEO, implementing strategic keyword selection, producing quality content, building a strong backlink profile, optimizing website structure and meta tags and finally, the skillful use of social media are all essential elements in improving a website’s SEO on Google and generating significant web traffic. We can help you get there. Discover our services!