Facebook Ads is Facebook’s advertising platform that allows businesses to create and serve targeted ads to users of Facebook and its partner apps, such as Instagram and Messenger.

To target users on Facebook Ads, you can use different targeting options offered by the platform, such as:

1. Demographic targeting: You can target users based on their age, gender, location, language, etc.
2. Interest targeting: You can target users based on their interests and online behaviors.
3. Behavioral Targeting: You can target users based on their online behaviors, such as their previous purchases, device used, login frequency, etc.
4. Connection-based targeting: You can target users based on their relationship with your Facebook page, apps, website, and more.
5. Location targeting: You can target users based on their geographic location, distance radius around a given point, etc.
6. Custom targeting: You can target users based on your own contact lists, like email addresses, phone numbers, etc.

Using these targeting options, you can refine your audience and reach the users most relevant to your business.

Here are the steps to follow to create an advertising account on Facebook Ads:

1. Go to the Facebook advertising account creation page: https://www.facebook.com/business/ 
2. Click the “Create Account” button at the top right of the page.
3. Complete the account creation form by entering your information, such as your company name, email address, and a password.
4. Click “Register” to create your account.
5. On the next page, you will need to select the type of advertising account you want to create, such as a personal advertising account or a professional advertising account.
6. Follow the instructions to link your advertising account to your Facebook page, if you have one.
7. Once your advertising account is created, you can start creating advertising campaigns on Facebook Ads using the different targeting and ad creation options offered by the platform.

It is important to note that Facebook Ads requires the use of a credit card or PayPal account in order to purchase advertising.

Here are the steps to link your Facebook page to your Facebook Ads advertising account:

1. Log in to your Facebook Ads advertising account.
2. Click the drop-down menu at the top left of the screen and select “Account Settings.”
3. In the left column, click “Pages”.
4. Click “Add Page” to link a new page, or click “Claim Page” to link an existing page.
5. If you click “Add Page,” select “Add Facebook Page” and enter the name of your page. Click “Add Page”.
6. If you click “Claim Page,” enter the name of your page and click “Claim.” You may be required to provide proof of association to the page.

Once your page is connected, you can start creating ad campaigns for your page.

It is important to note that to link your page to your advertising account, you must be the Facebook page administrator.

In Facebook Ads, an ad campaign is the top level of your ad structure. It groups together a set of ads that share a common advertising objective. Campaigns are often used to achieve a specific business goal, such as generating leads or selling products.

An ad set is the middle level of your ad structure. It contains a group of ads that have similar targeting characteristics. For example, you might create an ad set to target users based on their age, gender, or geographic location.

An ad is the lowest level of your ad structure. It’s the ad content that’s shown to Facebook users. You can create different types of ads, such as images, videos, or slideshows, to achieve your advertising goals.

In short, a campaign is a collection of ads that have a common advertising objective, an ad set is a group of ads that share similar targeting characteristics, and an ad is the ad content that is shown to Facebook users.

Here are the steps to configure the Facebook pixel on your website:

1. Log in to your Facebook Ads advertising account.
2. Click the drop-down menu at the top left of the screen and select “Pixel Manager.”
3. Click “Create Pixel”.
4. Give your pixel a name and click “Create”.
5. Select the method of installing the pixel on your website. You can either manually add the pixel tracking code to each page of your site or use a tag management tool like Google Tag Manager.
6. If you choose to manually add the pixel tracking code, copy the code and paste it between the <head> and </head> tags of your website.
7. If you use a tag management tool, follow the tool’s instructions to add the pixel to your site.
8. Create conversion events to track important actions on your site, such as purchases or newsletter signups. To do this, click on “Create event” and follow the instructions to configure the event.
9. Test the pixel using the Pixel Test tool in Pixel Manager.

Once your pixel is set up, it will begin tracking the actions of your website visitors who interact with your ads on Facebook, allowing you to measure the performance of your ad campaigns and optimize your targeting.

Here are the steps to create a remarketing campaign on Facebook Ads:

• Log in to your Facebook Ads advertising account.
• Click “Create” at the top left of your screen and select “Campaign”.
• Choose the campaign objective “Consideration” and select “Traffic” or “Conversion” depending on your remarketing goal.
• Give your campaign a name and click “Configure Campaign”.
• Choose your remarketing audience by selecting “People who have interacted with your business” and choose the appropriate options for your remarketing campaign. You can also add exclusions to refine your audience.
• Set up your budget, schedule, and bid based on your campaign objectives.
• Create your ad set by adding images or videos, a headline, description, and call-to-action for each ad.
• Set up conversion tracking using the Facebook pixel on your website to track the actions of visitors who interact with your ads.
• Make sure everything is set up correctly and your ads are approved.

Once your remarketing campaign is active, your ads will be shown to people who have interacted with your business, such as visitors to your website or people who have already made a purchase. This will allow you to target a more qualified audience and maximize your chances of conversion.

To use Facebook Ads performance reports and track the results of your ad campaigns, here are the steps to follow:

• Go to your Facebook Ads ad account and select the ad campaign you want to track.
• Click on the “Reports” tab to access the performance reports view.
• In the reports view, you can choose the key metrics you want to track, such as cost per click (CPC), conversion rate, cost per conversion, return on ad spend (ROAS), etc.
• Use the filters to refine the data you want to view, such as run time, ad type, ad set, audience target, etc.
• Analyze the data and identify trends, gaps, and optimization opportunities.
• Use this information to adjust your advertising strategy, such as changing bids, target audiences, ads, budgets, etc.

Monitor your ad campaign performance regularly using performance reports to stay informed and make adjustments in real time.
It is important to note that Facebook Ads performance reports can be customized to meet your specific needs, and it is important to focus on the relevant key metrics to measure the success of your ad campaign. By using these performance reports, you can track and optimize the results of your Facebook Ads ad campaign.

Dynamic retargeting on Facebook Ads is a method of targeting users who have interacted with your website by showing them personalized ads based on their behavior on your site. To set up dynamic retargeting on Facebook Ads, follow these steps:

1. Create a Facebook pixel and install it on your website.
2. Configure the events you want to track on your website using the Facebook pixel.
3. Create a custom audience using Facebook pixel data.
4. Create a new advertising campaign on Facebook Ads.
5. Select “Retargeting” as your campaign objective.
6. Select the custom audience you created earlier as your campaign audience.
7. Use advanced targeting options to further personalize your audience, if necessary.
8. Create dynamic ads that will be displayed to users in your custom audience.
9. Set your budget and bids for your ad campaign.
10. Publish your ad campaign and track results using Facebook Ads performance reports.

It’s important to keep in mind that dynamic retargeting will only work if you have enough traffic on your website to create a relevant custom audience. The more data you have from the Facebook pixel, the more precise and relevant your audience will be, and the better the performance of your dynamic retargeting campaign will be.