In digital marketing, there are different strategies that we use, but the goals that we want to achieve are the same. PPC advertising is still one of the best ways to generate leads, but so is SEO. This sometimes creates the PPC vs. SEO conflict: which to choose to boost your online presence?
The benefits of Pay-Per-Click advertising for your business are numerous. Here’s what it can do for you:
Immediate results: with PPC, your brand can appear at the top of search results instantly. All you need is a high-performance ad and the ability to budget for it.
Advanced targeting: reach your target audience with surgical precision, thanks to personalized ads based on demographic and behavioral data.
Total budget control: PPC advertising with Oshara puts you in control of your spending, with a Pay-Per-Click model that ensures every penny is an investment.
SEO, also represents an important tool for developing your online presence. The benefits of this approach are just as important:
Quality organic traffic: SEO improves your ranking in natural search results on engines like Google, attracting more relevant and engaged traffic.
Credibility and trust: good SEO reinforces your brand’s credibility and establishes a relationship of trust with your audience. These two principles are essential for building brand awareness.
Long-term return on investment: SEO is a sustainable investment that continues to pay dividends over the long term. Unlike Search Engine Optimization (SEA), which gives you one-off visibility for as much as you spend, with SEO you stay visible for much longer.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
We integrate PPC and SEO to cover all aspects of your brand’s online presence, from immediate visibility to long-term organic growth.
Our team continuously analyzes data to adjust and optimize campaigns, ensuring the best possible return on investment.
We remain a 360° web agency. Take advantage of our comprehensive digital marketing expertise to stay one step ahead of the competition.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.
For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.
In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.
Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure: