Creating a good Marketing Plan for your business helps you understand what’s working and what’s not. It sets clear goals and steps to reach them, making it easier to track progress with measurable results. By planning resources effectively, including what you need, how much, and who will do it, you can address weaknesses and improve. This leads to more conversions and increased sales.
Having a solid marketing plan is the best way to reach your business goals efficiently and effectively. By outlining clear objectives, strategies, and tactics, a marketing plan provides a roadmap for achieving success. It ensures that every marketing effort is aligned with your overarching goals, maximizing the impact of your resources and efforts.
A good marketing plan enables you to identify and understand your target audience better, allowing you to tailor your messaging and campaigns to resonate with them. This targeted approach increases the effectiveness of your marketing efforts, leading to higher conversion rates and better return on investment.
Having a marketing plan means continuous evaluation and adjustment, enabling you to adapt to changing market conditions. Ultimately, having a marketing plan not only helps you reach your immediate goals but also sets the foundation for long-term growth and success.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
Setting up clear and measurable goals in a marketing plan provides focus and direction for your efforts. Whether it’s increasing brand awareness, generating leads, or boosting sales, well-defined goals serve as benchmarks for success, guiding strategic decisions and ensuring alignment across the organization.
Focusing on targeting your audience involves understanding their demographics, behaviors, and preferences. By pinpointing who your ideal customers are, you can tailor your marketing strategies to speak directly to them, increasing relevance and resonance. This targeted approach maximizes the effectiveness of your efforts and enhances engagement and conversion rates.
Managing risks in marketing involves identifying potential challenges and opportunities, assessing their potential impact, and implementing strategies to mitigate negative outcomes while capitalizing on positive ones. This proactive approach allows businesses to navigate uncertainties more effectively, minimize losses, and seize opportunities for growth and innovation.
Measurable success in marketing refers to achieving objectives that can be quantified or tracked using specific metrics. This might include increasing website traffic, generating leads, improving conversion rates, or boosting sales revenue. By setting measurable goals in a marketing plan, businesses can gauge their progress accurately, evaluate the effectiveness of their strategies, and make data-driven decisions to optimize performance. This approach enables continuous improvement and ensures that marketing efforts contribute tangibly to the overall success of the business.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
We first conduct research to understand your target audience, market trends, and competitive landscape. Gather data from online analysis, different tools, and competitor analysis to inform your strategy.
Based on our research we set up clear, measurable objectives for your marketing efforts. These goals should align with your overall business objectives and provide direction for your marketing activities.
We develop a detailed strategy that outlines how you will achieve your marketing goals. This includes choosing the right marketing channels, creating a content plan, and allocating your budget.
We execute your marketing plan by launching campaigns and tracking their performance. Monitor results regularly, making adjustments as needed to optimize effectiveness and achieve your goals.
We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.
For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.
In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.
Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure: