8 Mistakes to Avoid When Designing a Website
You know the old saying “there is no second chance for making a good first impression”? It’s true for websites too. Websites like people leave a first impression on their visitors. Of course, it’s not the same as with people, but there are few factors like the design, navigation, loading speed and so on that […]
How Web Accessibility Improves SEO?
Accessibility in website design means that your website is accessible for the biggest circle of people, including people with disabilities. These can be people who have trouble with seeing, hearing, moving, or processing information. The idea is to get your website more accessible for these people too, so they can use it and not be […]
Happy International SEO Day (with Bonus Promotion)
International SEO Day or International Search Engine Optimization Day, is a global event that is celebrated every year on 27th of September. The date coincides with the birth of Google Search engine on the 27th of September 1998. When Google came online in 1998 it introduced a new way of ranking search engine results (SERPs) […]
What is Cybersecurity (and Do You Need It to Protect Your Business)?
How many times have you turned up the news or saw on your social media feed about data being stolen from some big company, and the financial damage is usually in the millions of dollars? It can go from stolen data within an app like preferences and passwords, to stolen credit card numbers and social […]
How to write catchy Meta Description (that are SEO-Friendly)?
In the world of online marketing, every click matters. Meta descriptions are super important for grabbing people’s attention and getting them to visit your website. Even though they’re small, they have a big impact on search engine results and user behavior. Let’s talk about what meta descriptions are, why they’re important, and how writing catchy […]
Top 10 SEO Mistakes and How to Fix Them?
If you’re reading this, it means you’ve already got some knowledge of SEO and have taken the step of performing an SEO audit on your website. Now, you’re probably eager to fix those errors and get your site performing even better. Great news: you’re in exactly the right place! Just as a quick reminder, SEO […]
How to Create a Google My Business Page? (2025)
Google My Business is the best friend to your local business. You absolutely need to have My Business profile if you are selling products or services locally. If you are a big corporation like Facebook or Google you probably won’t need it, but otherwise the bet is that it will be useful for your business. […]
5 Effective Ways to Use ChatGPT in your Marketing (2025)
I’m sure that by now you have already heard about ChatGPT, and I’m also pretty sure that you have thought about how to use it in your marketing campaigns. We at Oshara were thinking the same thing last year in December when we first stumbled upon the AI platform. First we started using it to […]
Communication agency – all you need to know
A communication agency is a company that plans and coordinates internal and/or external communication on behalf of its clients. Internal communication aims to unite employees around the company’s objectives. Examples include websites, intranets, corporate wikis, etc. External communication aims to promote the company’s image to the target audience. Examples include websites, social networks, promotional pamphlets, […]
How to Install and Configure Google Analytics with Google Tag Manager?
In the world of digital marketing, making decisions based on accurate and reliable data has become a necessity. To gather all the data needed, Google offers two powerful tools: Google Analytics and Google Tag Manager. Google Analytics helps you understand how users interact with your website, while Google Tag Manager facilitates the implementation and management […]