Click-Through Rate (CTR): Understanding the Key Indicator of Success in Digital Marketing
Click-Through Rate (CTR) is one of the most crucial metrics in digital marketing. It measures the percentage of clicks on a link, ad or interactive element compared to the total number of impressions or views. CTR is used in various online marketing channels, such as search engines, social media, email campaigns, display ads, etc. In […]
12 Secrets to Improve Your E-commerce Conversion Rate
E-commerce is growing rapidly and is becoming one of the largest industries in cyberspace. This is due to the endless increase in human satisfaction in the most easy, accessible and quick (one can also say lazy) way. Online shopping is increasing as people are shopping online more than ever. In the United States alone, there […]
Everything You Need to Know About Metadata
Having a website is step one for a successful business nowadays. But the real challenge is getting that site seen and ranked high on search engines, because that’s how your customers will find you. The key to this is search engine optimization (SEO), and a big part of that is using metadata. What’s metadata? How […]
How to Use Google Trends for Market Research
Google Trends, launched in May 2006, is a crucial tool in the Google family, along with Google Ads and Search Console. For those in the marketing world, especially SEO specialists, Google Trends is like a treasure trove of helpful info. It’s where we find out what’s popular now and what people might be searching for […]
Wix vs. WordPress: Which one is Better for SEO?
Wix is a company famous for its integrated website builder, it gives you the possibility to create a website in a day, without prior knowledge. It is a non-self-hosted solution that operates on a monthly subscription basis. With just a few clicks, you can create simple websites or even more sophisticated online stores. On the […]
What is an SEO Agency and How to Choose the Right One?
Search engine optimization (SEO) is a set of strategies designed to improve the visibility of a website in search engine results (SERPs). The online presence and visibility of a site are greatly improved by SEO. However, given its complexity and the need for specific expertise, it is often advisable to turn to professionals in the […]
How AI is Transforming the Future of Digital Marketing
Artificial intelligence (AI) has seen major advances in recent years, opening up new opportunities in digital marketing. This technology has also made a significant impact in other sectors such as education, finance and e-commerce. When it comes to digital marketing, AI can help improve customer experience, considering that customers are the backbone of any business. […]
Top 60 Websites to Use in 2024 for Your Digital Marketing
In the today’s overcrowded internet space, it is essential to have the right tools to excel online. Artificial intelligence may seem like the biggest trend, but it’s not just about AI-driven websites. Rather, it is a combo of practical tools and sites to improve the online presence of your business in general. Of course, a […]
What are the Benefits of Digital Marketing for your Business
Digital marketing is a constantly evolving field. It’s very important for businesses to understand the different technical strategies to promote their brands and achieve online success. So today, in this article, we are going to explore what digital marketing is and how businesses can leverage it to achieve their online goals. What is Digital Marketing? […]
How to Set Up Google Analytics on your Website (and Google Search Console)
Google Analytics is one of the most useful tools when it comes to following website metrics. All the visits you get, the time your users spend on your website, what are their favorite articles and so on, all of that can be tracked with Google Analytics. Together with the age, gender, of your users and […]