Designing a Website for the first time? What Content do you Need?
Created May 14, 2021
Updated March 11, 2024
5 min read

Designing a Website for the first time? What Content do you Need?

Have you decided to create a website for your business? If so, know that you have made an excellent decision. 

Once this decision has been made, you will need to plan the design and content for your website. You will have to start with few basic things and add things later. 

In this article, Oshara will give you a complete list of content to prepare for your website design.

Content to Plan for your Website Design

In the web design and development process, creating a new website involves not only the aesthetics of the homepage and webpage layout but also optimizing the website content for search engines.

Employing best practices in search engine optimization is essential to improve your site’s search engine results, enhance user experience, and ultimately increase conversion rates for your products and services.

A well-crafted content strategy helps streamline the type of website you’re building, ensuring great content and effective call to action elements on the landing page. Incorporating content marketing strategies and including contact information for your products and services can greatly boost your site’s visibility in the SERPs.

The logo represents your brand or company. It is an essential means of identification and communication for any business, because it allows you to stand out from the competition. It is therefore very important to make it appear on your website.

Different logotypes of our Oshara logo
Different logotypes of our Oshara logo


Favicons are small square images ,usually 16×16 pixels, used by web browsers to display a graphical representation of the visited site on the left side of the browser’s address bar. 

You’ve probably seen many favicons before, even if you don’t know what they are.

Graphical Charter

Example of Graphic Charter
Example of Graphic Charter

Essential elements such as your color codes, guidelines for their use, and fonts and their associated files are crucial to creating a visual identity. 

At the heart of this identity is the logo, whether symbolic, typographic or mixed. This is present on all of the company’s communication media. 

It is from this logo that we build a strong and recognizable visual identity.

Quality Visual Content (Photo or Video)

Visual content (Photo, or Video) is an integral part of the design. 

For example, successful e-stores are essentially based on this observation. It’s the photos or videos that make the design. 

The Menu

Oshara top menu
Oshara top menu

The menu is essential for your website, it allows the visitor to navigate and navigate the site. It allows good navigation on the site and a clear understanding of its organization.

You should also think about specific menus for some web pages, because you have pages where you want to limit the menu options (for example you don’t need About Us in top menu in all web pages), but instead you want to guide the user to your product or service.

This can is part of the design process, it can be done by web developer, but also by yourself if you are using CMS (content management system) like WordPress or Wix.

Targeted Textual Content for Each Page of Your Website

You should write quality content, original (no duplicate content), optimized for organic SEO, attractive and focused on relevant keywords is an obligation. 

This content must be adapted to your target audience and meet their expectations. Put yourself in your readers’ shoes: what do they want to learn on your site? In what form? With what type of vocabulary?

Tip: Put the content of each page of the site in a separate file. Example: your file named “Home” would only include content that is supposed to go on the home page.

Testimonials From Your Customers

If you have testimonials from satisfied customers. Whether in writing or in the form of a comment or on video, it is a very effective persuasion tool.

Testimonial of an Oshara client
Testimonial of an Oshara client

You know the benefits that social networks can bring you. It is therefore essential to offer links to yours and tools to facilitate the sharing of your content.

Logo of Partners and Customers to Display

  • Contact form information
  • What information do you want to ask the customer to get in touch with you?
  • Ex: Name, First name, Email, Address, Tel, etc.).
  • Your Business Address
  • Your phone number
  • Your email address

All of these elements are essential for your site, because they give the Internet user a clear idea of your business, but also all the information they need. 

If you need help with building up your website don’t hesitate to contact us. We run the best website agency in Montreal. We have all the expertise you need.