7 Types of Effective Facebook Ads for Your Business

7 Types of Effective Facebook Ads for Your Business

Nowadays, social media has become a real battleground for brands wanting to stand out and reach their target audience.  Among these platforms, Facebook positions itself as the undisputed giant, offering advertisers fertile ground to broadcast their messages and reach millions of users around the world. In this vast sea of information and content, how can […]

9 Types of Content That Attract Shares on the Internet and Social Networks

9 Types of Viral Content

In order for a brand to be visible on social networks, it must be able to create engaging and original web content which will then be shared by as many people as possible.  But, faced with the millions of publications posted every day, you have to know how to stand out from the others.  Discover […]

How to Do a Competitive Analysis with SEMrush

How to Do a Competitive Analysis with SEMrush

To do a competitive analysis, you must first identify your competitors. This is not as simple as you think.  Yes, a competitor means any company that could prevent your customer from choosing your product or service (or influence them in this direction).  There are three types of competitors: direct competitor, indirect competitor and replacement competitor. […]

8 Steps to Grow Your Audience with Video Content Marketing

Content marketing

The digital world is often well-organized. While we can’t rejoice in it, the global COVID-19 pandemic has forced businesses to rethink and adapt their business models. Today, even though traditional marketing may still work for some companies, the majority are compelled to embrace the digital shift and quickly adapt their video content marketing strategy to […]

Everything You Need to Know About Web Applications

Web applicatio

In recent years, web applications have become much more common than downloadable software. They have firmly taken the lead because you can access them at any time, with any device, as long as you have an internet connection. However, it is true that the term “web application” is still very broad. That’s why in this […]

The Power of Video

We know that in recent years, an image speaks louder than words. We see this with advertising, whether it’s on TV, in newspapers, on billboards, or even on internet banners. Few ads rely solely on textual content. Starting from the premise that an image speaks better than words, it’s logical to assume that video speaks […]

How to Create Quality Content (and Structure It Well)?

How to Create Quality Content?

It just can’t be said too many times, content is king! And for SEO, content is a very, very important.  However, not all content is created equal. For a better impact on your SEO, you will need a high-quality content.  Well-written and well-structured content will have a great positive impact on your SEO ranking. Quality Content, What […]

Which web solution to choose for your website?

website solution

You are planning to create a website, but you’re unsure where to start? Or perhaps you’re having trouble deciding on the most suitable web solution for your website? First and foremost, we congratulate and support your decision to create a website. Having a website is almost essential today for businesses looking to reach a global […]

Why Should You Invest in Visual Identity?

Invest in Visual Identity

It’s hard to find something more important than visual identity in corporate communication. The visual identity of a company is the impression the customer gets of the company. Its graphics, acronym, font act as a signature and projects values that resonate in the minds of customers. Here are a few good reasons to invest in […]

Designing a Website for the first time? What Content do you Need?

Designing a Website for the first time? What Content do you Need?

Have you decided to create a website for your business? If so, know that you have made an excellent decision.  Once this decision has been made, you will need to plan the design and content for your website. You will have to start with few basic things and add things later.  In this article, Oshara […]