Display & Programmatic Advertising
Precision Targeting with Programmatic & Display Ads
No matter the size of your business, Display and Programmatic Advertising can help you:
- Precise targeting and increased visibility
- Cost-effective advertising with high ROI
- Flexibility offering different ad formats and targeting options
Request a free quote
Display and Programmatic Advertising help you to reach new audiences
Both Display and Programmatic Ads are great for reaching new customers. Through placement of these ads on a famous high performing websites user get to know your brand and your product. They become aware of your product and it’s features which is making them more likely to purchase it, or at least thing about it. It also good for your existing users because it reinforces your message with them and strengthens brand recognition and brand loyalty.
Now there is a difference between Displays and Programmatic Advertisements, they both run on websites and use a certain place on that website (also known as banner space). The display ads are more like the old school ad placement that you see on billboards, but instead they are digital. So when you want to place a display ad you negotiate with a website owner and you get your ad there. You don’t have any control over who sees it except that you know what target audience visits that website.
If you ran a Programmatic ad, then this ad also appears on a website in a designated place, but it shows only to the right customer. So you have selected your target audience which it will be shown to, so if a person that clicks is of that age and that sex and behavior they will see your ad, if not other add will be shown, that is programmed for other audience. That’s where they got the name “programmatic”, it’s a programmed ad for a specific target audience.
Both types of ads are great for getting new customers and presenting your product before new audience. Programmatic ads are usually more efficient because they are more targeted, but you need to have all the right data to set them up, and usually these target audience data is gathered trough display adds, so we need them both.
What to Expect from Display and Programmatic Advertising?
Display and Programmatic Advertising will help you accelerate your business growth by helping you to:
Precise audience targeting
Precise targeting in Display and Programmatic Advertising enables you to reach specific audiences with precision, based on demographics, interests, behaviors, and location. This targeting allows businesses to ensure their ads are being shown to the right people, at the right time, and in the right place.
Cost-effective and increased ROI
Businesses can optimize their ads by setting bids and budgets that align with their advertising goals. With programmatic advertising, businesses can bid on ad space in real-time, making sure they get the most bang for their buck, and higher ROI.
Improved brand awareness
In Display and Programmatic Advertising, improved brand awareness is achieved by targeting specific audiences and displaying visually engaging ads. This helps to increase the visibility of a brand and encourage more people to visit the business’s website. In the long run this creates brand loyalty and increased sales.
Access to new audiences
Display and Programmatic Advertising can bring new audiences through targeting and placement of ads on high-performing websites, businesses can attract new audiences and expand their customer base. This will get new customers who may not have been aware of a business’s products or services before.
WHY CHOOSE OSHARA?
When you’re looking for a tech service provider, you’d like to feel confident that you’re working with a team of experts who know what they’re talking about and stand out in the field. Well, that team is WE the Oshara Clan.
Our transparent and collaborative approach ensures that you are involved in every step of the process and that we adhere to industry standards and norms.
We will take your business to new heights by:
- Improving your productivity through technology
- Increasing your sales through digital marketing
- Transforming your business with your vision and our passion
Our most used stack languages
OSHARA IN NUMBERS:
+ 10 years
experience. For over a decade, Oshara has been at the forefront of the web development, technology application and digital marketing industry.
+2,000
projects. We have deployed thousands of websites, online stores and web applications for businesses and institutions in Canada and around the world.
+500
marketing campaigns. With successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
+50 M
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, providing them with an exponential return on their investment.
Frequently asked questions
We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.
For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.
In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.
Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure:
- Functional and visual quality of deliverables
- The satisfaction of the client
- The important feeling of duty and mission accomplished