How to Use Remarketing (to Boost Sales)?

How to use Remarketing?

Have you ever surfed the web and all of a sudden, you get an ad on some webpage about the product that you were about to buy last week? You forgot to enter your data at that time, and totally forgot about the product.  So, conveniently this ad appeared out of nowhere and is reminding […]

Why Digital Marketing is Important for Small Business?

Why Digital Marketing is Important for Small Business

Have you ever wondered why there were no startups 20 years ago? Startups then were called “opening a new business”.  The answer is simple—internet. The Internet has brought us the ability to open a small business in one day and by 6 pm have 20k sales.  That’s why startups are so important now and were […]

How To Do Ecommerce Conversion Optimization (And Get Results)

Ecommerce Conversion Optimization

Ecommerce conversion rate is like the speedometer in your car.  It tells you how quickly you are going (efficiency) and by simple calculation you’ll know how soon you’ll be there. Ok, so how does this help me? Ecommerce conversion rate is your calculated efficiency (like the speed above), or the percentage of people that have […]

What is Seo Analysis (and Best Seo Tools to Use)

What is Seo Analysis

SEO analysis is like a Sherlock Holmes story where Sherlock and doctor Watson investigate a murder.  It’s the part when Sherlock goes quiet for a minute, not responding to questions from the good doctor.  He is trying to piece together all the information he has gathered and come up with a solution to the case. […]

What is a Digital Marketing Agency (and Why Hire One)?

What is a Digital Marketing Agency

You’ve opened a new business or made a product and you need to get customers for it. You have tried the old-fashioned way and told all your friends about it. You have been posting every day on your Facebook and Instagram profiles about it. You printed some leaflets and your friend helped you to stuff […]

Essentials for a Perfect Website

Essentials for a perfect website

The importance of having a website in today’s world is relevant to most businesses as well as individuals.  There are important factors to consider when implementing your online presence. Establishing your online presence isn’t just about building a website.  There are essential elements to have a quality website that attracts people. We will see in […]

How Much Does SEO Cost in 2024? (SEO Pricing)

How much does SEO cost

SEO is the method to improve the visibility of a website in search engine rankings. A good SEO web campaign can be a time-consuming and expensive process, especially for businesses with a small marketing budget, and understanding the cost of SEO services can help with budgeting. SEO is not a standardized service because not all […]

What Are Backlinks (and How They Affect SEO)

What are Backlinks

If you’re looking to improve your search engine rankings, at some point you will need to focus on building backlinks to your website.  They are a great way to improve your website traffic and visibility, because Google and other search engines use backlinks to determine your website’s authority.  What Are Backlinks? A backlink or return […]

What is SEO Optimization?

What is SEO Optimization

SEO stands for Search Engine Optimization is the set of practices and processes aimed at improving the visibility of your website in order to increase the quantity and quality of traffic to your website through search engine results organically. Essentially, SEO is all about meeting users’ search needs by creating relevant, high-quality content and providing […]

8 Steps to Grow Your Audience with Video Content Marketing

Content marketing

The digital world is often well-organized. While we can’t rejoice in it, the global COVID-19 pandemic has forced businesses to rethink and adapt their business models. Today, even though traditional marketing may still work for some companies, the majority are compelled to embrace the digital shift and quickly adapt their video content marketing strategy to […]