YouTube has long been more than just an alternative to television; it has become a true platform where content spreads rapidly, reaching millions of people around the world. For many companies, YouTube now represents one of the best advertising opportunities available.
At Oshara, our specialized advertising team is fully conversant with all the possibilities offered by this platform. By working with our webmarketing agency, you’ll benefit from a customized advertising strategy tailored to your specific needs.
YouTube advertising is aimed at various categories of businesses and professionals:
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
Advertising on YouTube offers many advantages for companies looking to increase their visibility and success online. It offers excellent value for money, helping to attract traffic at a lower cost than other forms of online advertising, such as social networking or contextual advertising.
YouTube advertising boasts impressive response rates. Over 80% of users pay attention to video ads, and almost half of them then decide to visit the advertiser's website. This high level of interaction testifies to the effectiveness of video advertising in engaging viewers.
A major advantage of YouTube advertising is its ability to precisely target a specific audience. Thanks to a variety of targeting criteria, such as age, interests and page content, advertisers can ensure that their ads reach the right people at the right time. What's more, the ability to place ads on popular videos means that a large audience can be reached quickly and efficiently.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
Here’s a list of the types of YouTube Ads available:
To target your audience with YouTube Ads, start by defining your ideal viewers. Use Google Ads to set specific targeting options, including demographics like age, gender, and location. You can also focus on interests and behaviors by selecting relevant categories and keywords that match your audience’s preferences.
Also, leverage custom audiences to reach users who have previously interacted with your brand, or use remarketing lists to re-engage past visitors. Placement targeting allows you to choose specific YouTube channels or videos where your ads will appear. Combining these methods helps ensure your ads reach the most relevant audience, improving engagement and driving better results for your campaign.
The frequency of running YouTube Ads depends on your campaign goals and budget. For consistent brand visibility, consider running ads continuously or throughout key periods. Regular ad exposure can build awareness and keep your brand top-of-mind. However, it’s important to monitor performance and adjust the frequency based on results and audience feedback. Too many ads can lead to viewer fatigue, so balance is key to maintaining effectiveness and engagement.