A website is an essential element for your business, for several reasons:

• By creating a website, you can increase your online visibility and thus reach a wider audience, which can help you attract new customers for your business.
• Promote your products or services: Using a website to promote your products or services is an effective method of presenting your offer to your site visitors.
• Interact with customers: A website can provide a communication channel for your customers to contact you, ask questions or leave comments.
• Improve your credibility: Creating a professional, well-designed website can boost your business’s credibility and improve your brand image.
• Increase your sales: A website can serve as a platform to directly sell products or services online, thereby increasing your potential sales.

If you don’t have any programming experience, you can still create a website using website building platforms that offer ready-made templates and a user-friendly interface to create your website. Here are some options:

• WordPress: being one of the most popular platforms for website creation. It stands out for its great flexibility, the availability of thousands of free or paid templates and plugins, as well as an intuitive user interface for content management.
• Wix, which is an all-in-one platform for website creation. Wix offers professional website templates as well as features like content management, e-commerce, and integrated hosting.
• Squarespace: This is another popular website building platform that offers high-quality professional templates, easy-to-use design tools, and built-in e-commerce features.

Although these platforms offer user-friendly options for creating a website without programming experience, it is important to note that it can still be a difficult task. You need to make sure you don’t make any mistakes that could cost you in the long run. Therefore, it can be very beneficial to hire professionals in the field to consolidate and deliver your website professionally.

Yes, to have a website, the choice and ownership of a domain name (for example, www.mybusiness.com) and a hosting service to store your website files online is essential. 

Although there are free options for hosting, be aware that these are often limited in terms of storage space and bandwidth, which can affect the performance of your website.

A custom website is generally a platform whose interface is completely personalized and adapted to the specific needs of the client. A website created from a template allows you to design from a template which offers a certain flexibility to personalize the content.

A bespoke website is created specifically to meet the needs and requirements of a particular client. In a custom website, each element is personalized according to the client’s specifications and preferences. He therefore obtains a unique website adapted to his specific needs. To deliver a tailor-made website, the design, development and implementation are completely customized and the site is created from scratch.

A template-based website, on the other hand, is created from a pre-designed template. Pre-designed website templates come with an overall layout and design and placeholders for client content. Customers can then customize the template with their own content without being able to change the overall structure or design of the template.

Several options are available to monitor your website traffic. Among the most used, a website analysis tool like Google Analytics particularly stands out. This analysis tool allows you to track the statistics of your website such as the number of visitors, their geographical origin, the most visited pages, the average duration of the visit, etc.

There are also other website analysis tools such as, Moz, Ubbersuggest, SEMrush, each of which has its own features and benefits. We highly recommend using a website analytics tool to understand how visitors behave on your website in order to make informed marketing and optimization decisions.