In digital marketing, there are different strategies that we use, but the goals that we want to achieve are the same. PPC advertising is still one of the best ways to generate leads, but so is SEO. This sometimes creates the PPC vs. SEO conflict: which to choose to boost your online presence?
The benefits of Pay-Per-Click advertising for your business are numerous. Here’s what it can do for you:
Immediate results: with PPC, your brand can appear at the top of search results instantly. All you need is a high-performance ad and the ability to budget for it.
Advanced targeting: reach your target audience with surgical precision, thanks to personalized ads based on demographic and behavioral data.
Total budget control: PPC advertising with Oshara puts you in control of your spending, with a Pay-Per-Click model that ensures every penny is an investment.
SEO, also represents an important tool for developing your online presence. The benefits of this approach are just as important:
Quality organic traffic: SEO improves your ranking in natural search results on engines like Google, attracting more relevant and engaged traffic.
Credibility and trust: good SEO reinforces your brand’s credibility and establishes a relationship of trust with your audience. These two principles are essential for building brand awareness.
Long-term return on investment: SEO is a sustainable investment that continues to pay dividends over the long term. Unlike Search Engine Optimization (SEA), which gives you one-off visibility for as much as you spend, with SEO you stay visible for much longer.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
We integrate PPC and SEO to cover all aspects of your brand’s online presence, from immediate visibility to long-term organic growth.
Our team continuously analyzes data to adjust and optimize campaigns, ensuring the best possible return on investment.
We remain a 360° web agency. Take advantage of our comprehensive digital marketing expertise to stay one step ahead of the competition.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are different in how they work and cost. SEO helps your website rank higher in search results without paying for each click. It involves improving your site’s content and structure over time. PPC, on the other hand, involves paying for ads that show up in search results or on other sites. You pay each time someone clicks on your ad. SEO takes time to show results but is cost-effective long-term, while PPC gives fast results but needs continuous spending to keep your ads visible.
Determining whether SEO or PPC is more cost-effective depends on your business goals and budget. SEO is generally more cost-effective over the long term because it targets organic search traffic without ongoing payments. Once your site ranks well, you can maintain visibility with less continuous investment.
However, SEO requires time and effort to achieve these rankings. PPC, while offering immediate traffic and visibility, involves ongoing costs as you pay for each click on your ads. It can be more expensive in the short term, especially if your industry has high competition for keywords. In many cases, a combination of both strategies may provide the best balance between cost and results, leveraging the strengths of each approach.
Yes, SEO and PPC can work together effectively to enhance your online presence. Combining these strategies allows you to maximize your visibility and reach. SEO focuses on improving your site’s organic search rankings, which builds long-term credibility and drives sustained traffic without ongoing costs per click. PPC, on the other hand, provides immediate visibility and traffic through paid ads, which can be especially useful for testing keywords and targeting specific audiences. By using both strategies, you can cover more ground: SEO builds your organic presence while PPC captures immediate opportunities and drives quick results. Additionally, data from PPC campaigns can inform SEO strategies, and high visibility in both organic and paid search results can increase overall click-through rates and conversions.
Absolutely, we can help you with both SEO and PPC for your project! If you’re looking to improve your website’s search engine rankings organically, we can develop a tailored SEO strategy. This includes keyword research, on-page optimization, content creation, and technical improvements to enhance your site’s visibility and drive long-term traffic.
For PPC, we can set up and manage targeted ad campaigns to generate immediate traffic and leads. Our team will handle keyword selection, ad creation, budget management, and performance tracking to ensure your ads reach the right audience and achieve your marketing goals efficiently.
Combining both approaches, we can create a comprehensive digital marketing strategy that leverages the strengths of SEO and PPC. Whether you need one or both strategies, we’ll work closely with you to understand your objectives and provide solutions that drive results for your project. Call us for a free consultation.