SEO Search engine optimization

SEO Referencing Service

Do you have a website or the project to create one? If so, then you have already taken a big step in the digitalization of your business. However, having a website is not enough to attract visitors. You need to take care of your visibility on search engines. The best way to do this is Search Engine Optimization (SEO).

SEO referencing is a complex set of activities for those who are not initiated. That's why Oshara SEO agency offers SEO referencing services to help you improve your search engine rankings and ideally, get to the top of the search results.

What is SEO referencing?

SEO stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO referencing seeks to generate organic results in a natural way, unlike SEA (Search Engine Advertising) which refers to paid search through online advertising.

In short, SEO referencing is a set of techniques aimed at improving the visibility and positioning of a web page (can be a single page, an entire website, or a web application) in search engine results.

Thanks to its team of experts in this field, Oshara easily ensures your natural referencing and attracts plenty of traffic to your website. A guaranteed result because the SEO agency masters the functioning of search engines and assists you with all types of SEO referencing.

What are the different types of SEO that Oshara offers?

ON-SITE SEO referencing

On-site SEO referencing is SEO referencing based on your website. It is the set of all the practices you do on your website to increase its visibility and positioning. For on-site SEO referencing you will need:

Html tags (title, meta description, H1, H2, H3 title levels, alt attribute for images...).

Commonly called titles or headings, alternative text, and others. The optimization of these elements can improve the user’s experience by simplifying the reading thanks to the clarity they bring to the text and indicate clear information to search engines on the content.


A keyword is a word or a group of words that a net surfer searches for on a search engine. The texts of your website must imperatively include keywords.

Optimized images.

An optimized image is an image that is of good quality, well named, described, in the right format (PNG, JPEG or GIF), adds value to your text and more.

Speed of loading of your site.

The loading speed of your site is an essential point for your SEO referencing. For this, you will need a good web hosting. Plugins can also have an impact on site loading.

URL structure.

A URL (Uniform Resource Locator) is the exact address of a web page, an image, a file, and others on the Internet. It is very important for SEO referencing because it improves the user’s experience if the URL is clear and understandable.

Internal linking with internal links.

Internal linking is an internal organization of links. It is the linking of pages of the same site to each other.

Rich snippets

Rich Snippets are semantic tags implemented in the HTML code of a web page. With Rich Snippets, users can view important information directly in the search results to choose the page most likely to answer their questions.

Robots.txt and sitemap files

Robots.txt files are text files that help guide search engine robots on how to behave on your site. The robots.txt files can block or allow these robots to access certain parts of the site.

Quality and originality of content

Google gives a lot of points to original and quality contents. To have a good positioning in search engines you must put up quality and interesting content for your visitors.


The smartphone is nowadays the fastest and most used way to access the Internet. Your site must therefore be adapted to all types of devices (cell phones, tablets, e-readers, desktop monitors). This will provide your visitors with an optimal reading and browsing experience.

User Experience (UX)

The user experience (UX) is the quality of the overall experience of the user when using the interface, services, and options of your website. The better this experience is, the more points 

you will get from search engines


Off-site referencing includes all the practices taking place outside the site to be referenced. It considers the presence of your site on other websites or on social networks and other platforms. As an example of these elements, we can cite:

Net linking and backlinks.

Net linking is a construction of a link strategy. It takes into account internal links (internal mesh), outgoing links, and the search for backlinks or incoming external links.

The backlink is simply a link made from another site that refers to a page of your website.

The competitive benchmark.

To achieve an effective competitive benchmark, there are 5 essential steps:

  • The critical self-assessment.
  • The themes of the study and the targeting of the criteria.
  • The selection of competitors (5 maximum).
  • The data collection.
  • The comparison of positioning gaps.
  • The social links.

These are links from social networks.

How does Oshara web agency help you in your SEO referencing?

Choosing our SEO Agency for your natural referencing guarantees that you have and keep the best positions on Google when your services are requested on the Internet.

When you search for a service, you certainly start by typing in Google words or phrases related to it and then you contact the first and best proposals that are presented to you in the results on the first page.

With more than 90% of the online search market and more than 63,000 searches per second every day, Google is undoubtedly the most used platform to look for information and to use the services of companies. For most of them, digital has become the main marketing channel and it is not surprising to see that most of the investments are often dedicated to SEO referencing.

Your business, to survive, certainly needs customers. Appearing in the first search results, that is to say in the top positions of the first page of Google will inevitably help you.

Our SEO referencing solutions (Google Search Engine Optimization or Natural Search Engine Optimization), consists of a well-defined process to increase the quality and quantity of traffic on your website by using certain SEO referencing techniques to get you a better ranking in search engines.

Successful SEO referencing is not a myth as some people think, but rather a science that we master and for which we have a lot of passion and experience.

Oshara is the SEO agency in Montreal that will help you reach the top organic positions. We continually study Google's updates and adopt the best SEO referencing practices to succeed in your natural referencing.

Do you want to place your site in the first position of search results? Do you want more visibility for your site and more visits? We invite you to contact us today and we will give your site the boost it needs.

Let’s talk about your web with a free consultation.


By entrusting the SEO of your website to our experts you choose the simplest and most effective method for you. You will get faster results by using our agency and better performance. Your return on investment will be much higher because we have a lot of experience in this field. Oshara web agency, based in Montreal, adapts to your budget to improve the natural referencing of your website, so don't hesitate to contact us. Choosing Oshara means saving time to take care of your customers and be sure to stay competitive on the web.

First, having a website is good but if nobody visits it, it's not very useful. With the internet everything is moving fast, and to stay competitive you need to appear on the first page of Facebook searches. That's why Oshara, the Montreal based web agency, increases your visibility on the internet by giving your site more relevant visits, and therefore more customers ready to buy your products and/or services. Today, and even more so since the pandemic, you can't escape using the internet to grow your business. Do not hesitate to contact us for more information.

The most used tool to follow the progress of your SEO is Facebook Analytics. Thanks to this platform, you will have access to a lot of data about your website. Moreover, by choosing Oshara web agency, based in Montreal, our experts will give you a weekly report on the progress of your SEO by detailing the progress they have noticed and the tasks they have accomplished during the week. Our SEO specialists are there to support you and help you understand so that you can maintain, if you wish, your search engine ranking in the long term yourself.

Improving your SEO is not an easy task, especially if you are just starting out. Perhaps you have already tried to optimize your SEO yourself without getting results. This is common, don't worry. However, by calling on our SEO experts at Oshara, the Montreal-based web agency, you will get much better results much faster. We know all the secrets to get your website on the first page of Facebook search by adapting your content and illustrating it, targeting potential customers, and differentiating yourself from your competitors. So, act now, contact us.

SEO can make you king of your niche (at least on Google). This means that your website will rank better than anyone else and people will presume that you have the best product. This will enormously increase your traffic and revenue, multiple times. There have been examples where companies grew their revenue by 16 times, but we promise that we will at least double it. There is nothing to lose with SEO, but a lot to gain.

First results can be seen within weeks. You will start to get more visits and customers will find your product easier when searching for it. Depending on the saturation of your niche with other producers you can start appearing on the first page within 2 months. After 4-6 months of continual SEO optimization you will start getting into the first 8 results. This will help you build your brand awareness, get more traffic and in most cases double or triple your revenue.

There are different strategies that work for different companies depending on the product they are trying to sell. We first need to analyse your strengths and weaknesses and then make a SEO strategy that we will follow. Usually we will need to modify your content, from titles and paragraph length to visuals and word density. We would also use geo tagging your media and links so you get more local customers and promote your brand.

Yes, in fact that is the whole point of SEO. The SEO philosophy is to fight with the bigger guys in the market, fight smart and win. So by following the practices of Google and knowing what it’s algorithm wants we will tailor our content so we rank better than others. One of the first things we do is setting up the budget and results expectation. Then we push as much as we can so we can fight against the bigger guys and win. We are the digital David fighting Goliath, join us.

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