In this day and age, the digitalization of a company necessarily involves the creation of a website. So for you entrepreneur in Laurentides, this step is essential, even if it is not enough. Indeed, it is necessary to ensure that this site gets a good visibility. It is only after this that you are sure to take full advantage of your business. The solution that is offered to you in this case is natural referencing.
You wonder how to refer your business in Laurentides or elsewhere, it is not very complicated. There are experts in the field, you will not face any difficulty. It is to offer you this support that the Oshara agency puts itself at your service with all its expertise.
By the English term Search Engine Optimization (SEO), we mean the optimization of search engines. Search engines such as Google are data banks that can help us to have access to a website regardless of the product or service offered.
There are thousands of suppliers for the same product or service. The search engines take advantage of the opportunity to monetize the best positions of results when an Internet user searches for information. This is called Search Engine Advertising (SEA). It is opposed to natural referencing which is the subject of this guide.
In concrete terms, SEO refers to a set of means or techniques that allow to put a website in the first search results. These different means or techniques are known by the expert team of Oshara agency. The latter can help you if you want to improve the visibility of your website.
With Oshara Services, we differentiate two types of SEO: ON-SITE SEO and OFF-SITE SEO.
This type of SEO refers to the set of optimization processes used directly on the website. The goal of this type of referencing is the same: to give a place in the presentation of results to gain more visibility. For this type of referencing, the elements we need are :
They are also known as titles or headings. They can also be alternative texts or other. In any case, the use of tags improves the fluidity of the texts and facilitates the reading of the contents. For search engines using bots to decipher the content of web pages or others, the tags evoke precise information.
A keyword is a word or set of words entered by a user in the search bar of a search engine when looking for a service or product. The keyword is a precise indicator for companies because they know the words used by their prospects or customers when they search for their product or service.
Keywords must be included in the content of companies to appear in the search results.
Optimized images are used for SEO. The main advantage is that they have a small size and can have a description of their content through their title. This is crucial, because in this way, optimized images are displayed faster and carry content that can be identified by the search engine.
The URL or Uniform Resource Locator designates the precise address of a file, a web page or other on the Internet. It is essential that URLs are as relevant as they are simple for the improvement of the user experience.
For a site to be visited, it must be displayed fast enough. Otherwise, visitors will not have enough patience to wait for the site to load. As a result, the site will be visited very little and you will lose visibility. In order to keep your site from loading slowly, it is necessary to have a good hosting and to reduce plug-ins and widgets.
Internal linking is an organization of site-specific links. In other words, these links are written into the site to move the user from one page to another
These are semantic tags found in the HTML code of a web page. Their role is to allow Internet users to see details directly in the search results. These details tell them which page is most likely to satisfy their concern.
Robots.txt files are text files that serve as guides for search engine bots/ These files tell them how to behave on your site's pages. The robots.txt files can restrict the access of the robots to certain parts of the site.
Google places great importance on original and quality content. To benefit from a good ranking in search engines you must produce quality content that is relevant to your visitors.
Everyone has a smartphone. It is nowadays the fastest and most used way to access the Internet. Your site must therefore be adapted to all existing smartphone screens. In addition, you need to make your site also adaptable to all other ranges of devices allowing to connect to the internet.
It is essential that the user has a good browsing experience on your site. This criterion is important and influenced by several other criteria, previously listed. It can be defined as the quality of the overall experience of the user when using the interface, services and features of your website. The better the user experience, the more visitors you will have.
The off-site referencing gathers all the practices set up from an external site to direct the Internet user towards the target site. It consists in establishing a relationship between your site on other websites or on social networks and other platforms.
Netlinking is a technique that consists in creating links. It can be links installed on the same site. In this case, it is called internal linking. But it can also be used from partner sites, either internal links, outgoing links or external incoming links (backlinks). You would have understood that a backlink is simply a link made from another site that refers to a page of your website.
A competitive benchmark allows you to evaluate the performances and the limits of the companies which present the same products as yours. The idea is to set up strategies to gain visibility and increase your turnover. To carry out an effective competitive benchmark, you must take into account the following 5 steps
The critical self-assessment.
Themes of the study and the targeting of the criteria.
Selection of competitors (5 maximum).
Comparison of positioning gaps.
These are links that allow users to be directed from social networks to your site. These social networks gather all the types of audience that your company could target.
For the natural referencing of your site, you can rely on the services of Oshara. You will have a good positioning in the display. We master all the techniques to help you achieve your goals. By entrusting us with your projects, we guarantee you a good finished job in a short time and at an affordable rate. Our agencies are available wherever you need them, whether in Laurentides or elsewhere. They are also experienced enough to complete your job. Need services in Laurentides? Contact Oshara Agency now for more information and visibility.
By entrusting the SEO of your website to our experts you choose the simplest and most effective method for you. You will get faster results by using our agency and better performance. Your return on investment will be much higher because we have a lot of experience in this field. Oshara web agency, based in Montreal, adapts to your budget to improve the natural referencing of your website, so don't hesitate to contact us. Choosing Oshara means saving time to take care of your customers and be sure to stay competitive on the web.
First, having a website is good but if nobody visits it, it's not very useful. With the internet everything is moving fast, and to stay competitive you need to appear on the first page of Facebook searches. That's why Oshara, the Montreal based web agency, increases your visibility on the internet by giving your site more relevant visits, and therefore more customers ready to buy your products and/or services. Today, and even more so since the pandemic, you can't escape using the internet to grow your business. Do not hesitate to contact us for more information.
The most used tool to follow the progress of your SEO is Facebook Analytics. Thanks to this platform, you will have access to a lot of data about your website. Moreover, by choosing Oshara web agency, based in Montreal, our experts will give you a weekly report on the progress of your SEO by detailing the progress they have noticed and the tasks they have accomplished during the week. Our SEO specialists are there to support you and help you understand so that you can maintain, if you wish, your search engine ranking in the long term yourself.
Improving your SEO is not an easy task, especially if you are just starting out. Perhaps you have already tried to optimize your SEO yourself without getting results. This is common, don't worry. However, by calling on our SEO experts at Oshara, the Montreal-based web agency, you will get much better results much faster. We know all the secrets to get your website on the first page of Facebook search by adapting your content and illustrating it, targeting potential customers, and differentiating yourself from your competitors. So, act now, contact us.
SEO can make you king of your niche (at least on Google). This means that your website will rank better than anyone else and people will presume that you have the best product. This will enormously increase your traffic and revenue, multiple times. There have been examples where companies grew their revenue by 16 times, but we promise that we will at least double it. There is nothing to lose with SEO, but a lot to gain.
First results can be seen within weeks. You will start to get more visits and customers will find your product easier when searching for it. Depending on the saturation of your niche with other producers you can start appearing on the first page within 2 months. After 4-6 months of continual SEO optimization you will start getting into the first 8 results. This will help you build your brand awareness, get more traffic and in most cases double or triple your revenue.
There are different strategies that work for different companies depending on the product they are trying to sell. We first need to analyse your strengths and weaknesses and then make a SEO strategy that we will follow. Usually we will need to modify your content, from titles and paragraph length to visuals and word density. We would also use geo tagging your media and links so you get more local customers and promote your brand.
Yes, in fact that is the whole point of SEO. The SEO philosophy is to fight with the bigger guys in the market, fight smart and win. So by following the practices of Google and knowing what it’s algorithm wants we will tailor our content so we rank better than others. One of the first things we do is setting up the budget and results expectation. Then we push as much as we can so we can fight against the bigger guys and win. We are the digital David fighting Goliath, join us.