Did you know that 97% of Internet users who visit your website for the first time leave without buying anything? Finding a way to reach these visitors again and convert them into customers and brand advocates is therefore essential. So what better way than with remarketing services?
Remarketing is a smart digital marketing tactic that targets people who have already visited your website or used your app. By tracking these visitors with cookies, businesses can show them personalized ads as they browse other websites or social media. This helps remind them about your brand and encourages them to come back and complete actions like making a purchase.
Good remarketing involves creating specific ad campaigns based on what users did on your site. For example, someone who left items in their shopping cart might see ads for those exact products, while someone who read a certain article might get ads related to that topic. This personalized approach makes it more likely that these users will come back and become customers.
Remarketing also helps improve the performance and cost-effectiveness of your ads. By targeting people who have already shown interest, businesses can spend their advertising budget more wisely. This leads to higher conversion rates and better customer retention. With ongoing optimization, remarketing campaigns can continually get better results, making it an important part of any digital marketing strategy.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
By targeting users who have already shown interest in your products or services, remarketing campaigns are more likely to convert these potential customers into actual buyers. Personalized ads remind them of their previous interactions, encouraging them to return and complete their purchase.
Remarketing enables businesses to create customized ads based on users' previous interactions. This personalization improves the relevance of the ads, making them more appealing and effective at driving conversions.
Remarketing allows businesses to focus their advertising budget on users who have already engaged with their brand, making it a more efficient use of resources. This targeted approach often results in a higher return on investment (ROI) compared to broader advertising strategies.
By displaying ads to users as they browse other websites or social media, remarketing helps keep your brand top-of-mind. Repeated exposure to your brand increases the likelihood that users will remember and choose your products or services when they are ready to make a purchase.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
Here is the process that we use, that is always personalized to the need of our customers:
If you're in the e-commerce business, it's obvious that shopping cart abandonment is the number one enemy of your business. In this case, our agency can set up a retargeting campaign to get those prospects to return to your site and complete the purchasing process. Our web marketing experts have all the “weapons” to convince your hesitant visitors to go ahead with the purchase.
Setting up a retargeting campaign is also an excellent option for attracting visibility on a one-off basis. Whether it's for the launch of a new product or service, as part of a promotion or even an annual sale, this approach is one of the most effective for boosting your sales.
While its basic use is to help target a visitor who hasn't purchased, there's much more to this strategy than that. The marketing professionals on the Oshara team can also help you retarget your existing customers. A buyer who has already taken one of your products or services may well take another. With the right remarketing strategy, we can help you reach them again, either as part of a new launch, or to offer other products or services that might interest them.
Remarketing is a way to show ads to people who have already visited your website or app. It works by placing a small piece of code, called a cookie, on their browser. This cookie tracks their activity and allows you to display ads to them as they visit other sites or apps. The idea is to remind them of your brand and encourage them to come back and complete a purchase or sign up for a service. Remarketing helps keep your brand in their mind and increases the chances of turning visitors into customers.
Remarketing works by targeting users who have previously visited your website or app. When someone visits your site, a small piece of code, known as a cookie, is placed in their browser. This cookie tracks their online behavior and helps build a profile of their interests.
When these users later browse other websites or apps, they will see ads tailored to their previous interactions with your site. This process helps remind them of your brand and encourages them to return. Remarketing can be customized based on user actions, such as pages viewed or products shown interest in, making your ads more relevant and increasing the likelihood of conversion.
We measure the success of our remarketing campaigns using key metrics such as Click-Through Rate (CTR), which shows how often users click on our ads. Conversion Rate tracks the percentage of users who complete desired actions, like purchases. Return on Ad Spend (ROAS) measures revenue generated compared to ad spend. Cost per Acquisition (CPA) calculates the cost of gaining a new customer through remarketing. These metrics help us assess and optimize campaign performance.
Yes, we can help you with your remarketing ads! We offer a comprehensive approach to optimize your remarketing strategy. First, we’ll set up the necessary remarketing tags on your website to track user behavior effectively. Next, we’ll create targeted audience lists based on specific user actions, such as pages visited or products viewed. Our team will then design compelling and personalized ads that resonate with these audiences, increasing the likelihood of engagement and conversion.
We’ll manage and monitor your campaigns, adjusting strategies as needed to improve performance. We’ll analyze key metrics like click-through rates, conversion rates, and return on ad spend to ensure your campaigns are effective and cost-efficient. Our goal is to maximize your ROI by keeping your brand visible to interested users and encouraging them to return and complete their purchases. Let us handle the complexities of remarketing while you focus on growing your business. Call us for a free consultation today!