Although overlooked, Pinterest currently boasts almost 500 million active users, 75% of whom are women and 55% of whom use it for purchases. In web marketing terms, this represents huge potential for sales and customer acquisition.
At Oshara, we understand the importance of a strong and effective online presence. That’s why we offer you a tailor-made advertising strategy on Pinterest, one of the most influential and visual platforms on the market.
There are many reasons why Pinterest is a goldmine for businesses, especially in industries where visuals are of prime importance. These include:
A highly engaged audience: with over 450 million active users, Pinterest is a goldmine for brands looking to inspire and engage.
Usage strongly influenced by purchase intent: Pinterest users are 3 times more likely to have purchase intent than on other platforms. This makes conversion easier than on most platforms.
Precise targeting: thanks to advanced targeting tools, we can reach specific users based on their interests, buying behavior and searches. This gives you easier access to your target market.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
At our agency Oshara, we recognize that, every customer, every project is unique. As a result, we create advertising campaigns that reflect your brand and speak directly to your target audience.
Pinterest is also one of the networks dedicated entirely to the visual. Here, we’re talking about pins. So our experts design attractive, memorable pins that capture attention and encourage interaction. This is designed in line with your branding, as well as your advertising objectives.
Whatever your expectations, the Pinterest Ads experts at Oshara design campaigns to maximize your ROI. And for even greater efficiency, we analyze the performance of your ads to optimize them and maximize your ROI.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Start by setting up by defining your advertising goals, such as increasing brand awareness, driving website traffic, or boosting sales. This ensures your campaign is aligned with your business objectives and metrics for success are established.
Use Pinterest's targeting options to reach your ideal audience based on demographics, interests, and search keywords. This helps ensure your ads are shown to users who are most likely to engage with your content and convert.
Design visually appealing and compelling Pins that resonate with your target audience. Use high-quality images, clear branding, and strong call-to-actions to capture attention and drive engagement.
Track the performance of your ads using Pinterest Analytics to measure metrics like impressions, clicks, and conversions. Use this data to optimize your campaigns by adjusting targeting, refining creatives, and tweaking your budget to improve results.
Pinterest Ads work by promoting your posts to a wider audience on Pinterest. You create an ad and set your targeting options, like interests and keywords, to reach specific users. The ads then appear in users’ feeds or search results, blending with regular Pins. You bid on how much you’re willing to pay for each interaction, such as a click or impression. Pinterest tracks ad performance, allowing you to adjust your strategy for better results.
Absolutely, we can help you with your Pinterest Ads! Our team specializes in creating and managing effective Pinterest ad campaigns tailored to your business goals. We start by understanding your objectives, whether it’s increasing brand awareness, driving traffic to your website, or boosting sales. Next, we’ll help you design eye-catching Pins and select the right ad formats to achieve your goals.
We’ll handle all aspects of your campaign, including setting up targeting options to reach your ideal audience based on interests, keywords, and demographics. Our team will also manage your budget and bid strategy to maximize your ad spend. Once your campaign is live, we continuously monitor its performance, making adjustments as needed to improve results.
From crafting compelling ad content to analyzing performance data and optimizing campaigns, we’re here to ensure your Pinterest Ads are as effective and impactful as possible. Let us help you unlock the full potential of Pinterest advertising. Contact us today for free consultation!