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MARKETING DASHBOARD

VISUALIZE YOUR SUCCESS WITH MARKETING DASHBOARD

Your website’s Marketing Dashboard shows you how things are going with easy-to-understand visuals. It helps find problems in your marketing plan so you can fix them. Set clear goals, keep an eye on how things are going, and make changes if needed to stay on track.

MARKETING DASHBOARD WILL HELP YOU SEE THE BIG PICTURE

Marketing Dashboard is a powerful tool that provides marketers with a comprehensive overview of their key performance indicators (KPIs) and metrics in a visually engaging format. By drawing data from various sources such as website analytics, social media platforms, email marketing tools, and advertising campaigns, marketing dashboards offer real-time insights into the effectiveness of marketing efforts. 

One of the primary benefits of marketing dashboards is their ability to track progress towards defined goals and objectives. By monitoring KPIs such as website traffic, conversion rates, customer acquisition costs, and return on investment (ROI), marketers can ensure that their efforts are aligned with business objectives and make adjustments as needed to drive desired outcomes.

Also  marketing dashboards are great for demonstrating the impact of campaigns to stakeholders and senior management through clear, concise reporting. By presenting data in visually compelling formats, dashboards make it easy to communicate marketing performance, justify resource allocation decisions, and showcase the return on investment of marketing initiatives. 

TESTIMONIES

Working with Oshara has been instrumental to our business, the Oshara Team is phenomenal! They helped us with SEO, Google ads, website optimization, blog articles and much more. A much needed support and the icing on the cake, they are extremely friendly and professional.
Vicky J.Roll Up Corporate
I was attracted by the dynamics of the team and their ability to develop technological and human solutions for us. The team works to build long-term relationships with their clients. For the SEO service, we have had excellent results over time with their team. I highly recommend this agency for your SEO projects.
Kate T.TSD Telecom
I USE OSHARA'S SERVICES FOR THE SEO OF MY TRAVEL AGENCY'S WEBSITE AND I'M VERY SATISFIED. OSHARA'S EXPERTISE IS MUCH APPRECIATED AND THEIR CUSTOMER SERVICE IS EXCELLENT. THE FACT THAT THE SERVICE IS OFFERED LOCALLY IN QUEBEC AND IN FRENCH IS A PLUS!
Vincent BoivertMarketing Director, Route Du Monde
Oshara Inc and its team delivered on their promised. They build an awesome website and gave us the support we needed to get going. I would recommend them to anyone who values their time and money. The experience was great and seamless. They went above and beyond the requirements of the project set us up for success.
Ruch SteinManufacturing Industry
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OSHARA IN NUMBERS:

+10 years

experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.

+2,000

projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.

+500

marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.

+50M

of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.

How can Marketing Dashboard help your business?

VISUALIZING METRICS

Visualizing metrics involves presenting data through graphs, charts, and tables to provide quick insights into performance trends and patterns. By translating complex data into visual representations, it enhances comprehension, aids decision-making, and facilitates communication of key information across teams, fostering a data-driven culture.

IDENTIFYING TRENDS AND PATTERNS

Identifying trends and patterns involves analyzing marketing data to uncover recurring themes, correlations, and shifts in consumer behavior or market dynamics. By leveraging data visualization and trend analysis techniques, marketers can gain valuable insights into emerging trends, customer preferences, and competitive strategies, enabling proactive adjustments to marketing strategies and tactics.

SHARING RESULTS WITH OTHERS

Marketing dashboards facilitate sharing results with stakeholders and team members by providing a centralized platform for presenting performance data in a visually compelling manner. With easy access to key metrics and insights, stakeholders can quickly understand marketing outcomes, fostering transparency, alignment, and collaboration across the organization.

OPTIMIZING BUDGETS

Marketing dashboards aid in optimizing budgets by tracking spending and ROI metrics across various channels. With clear visibility into the performance of each marketing initiative, decision-makers can allocate resources strategically, focusing investments on the most effective campaigns and channels to maximize return on investment and drive business growth.

Our process for creating your own Marketing Dashboard

We use a proven 4-step process that we tailor to each of our customers’ objectives:

Identifying Metrics

We determine what are the most important metrics that align with your marketing goals, such as website traffic, conversion rates, and social media engagement.

Gathering Data

Gather data from various sources, including your website analytics, social media platforms, and email marketing tools, and integrate them into a centralized dashboard for easy access.

Visualizing Data

Present the collected data visually through charts, graphs, and tables to gain insights into your marketing performance and identify trends or areas for improvement.

Monitoring and Optimization

Continuously monitor the dashboard to track progress towards your goals, identify any deviations from expected performance, and make necessary adjustments to your marketing strategies for optimal results.

FREQUENTLY ASKED QUESTIONS

 

A marketing dashboard is a tool that shows important marketing data in one place. It combines information from sources like your website, social media, and email campaigns into a clear, visual format. This helps you see how well your marketing efforts are doing in real-time. By making it easy to track progress and spot trends, a marketing dashboard lets you make smart decisions and improve your marketing strategies. It’s a handy way to keep an eye on your results and make adjustments to get better outcomes.

 

A marketing dashboard benefits your business by providing a clear, real-time view of your marketing performance. It helps you track key metrics like website traffic, social media engagement, and campaign results all in one place. This centralized data allows you to quickly see what’s working and what isn’t, enabling you to make informed decisions and adjust your strategies as needed. By improving visibility into your marketing efforts, a dashboard helps optimize your campaigns and drive better results.

 

Certainly! Here’s a simplified list of metrics with explanations:

  • Website Traffic: Number of visitors to your site, showing overall reach.
  • Conversion Rates: Percentage of visitors who complete a desired action, like making a purchase.
  • Social Media Engagement: Metrics like likes and shares, reflecting how well your content connects with users.
  • Email Campaign Performance: Measures open and click-through rates to assess email effectiveness.
  • Cost Per Acquisition (CPA): Cost to acquire a new customer, helping evaluate marketing efficiency.
  • Return on Investment (ROI): Profitability of your marketing efforts compared to their cost.
  • Customer Lifetime Value (CLV): Total revenue expected from a customer over their relationship with your business.
  • Traffic Sources and Referrals: Shows where your traffic comes from, helping you understand and optimize your sources.

Yes, we can customize the dashboard to fit your specific needs. We offer flexibility in selecting and displaying the metrics most relevant to your business. You can choose different types of visualizations, such as graphs or charts, and arrange them according to your preferences. Additionally, we can set up personalized reports and filters to focus on particular data points. This ensures that the dashboard aligns with your unique goals and provides the insights that matter most to you.

 

Yes, we can help you with your marketing dashboard. Our team is dedicated to ensuring that your dashboard meets your specific needs and goals. We offer support in setting up and customizing the dashboard to track the metrics most relevant to your business, such as website traffic, conversion rates, and social media engagement. We can assist in integrating various data sources, creating personalized reports, and configuring visualizations to provide clear and actionable insights.

If you need help interpreting the data or adjusting your dashboard to reflect changes in your marketing strategy, we’re here for that too. Our goal is to empower you with the tools and information needed to make informed decisions and optimize your marketing efforts. From initial setup to ongoing support, we’re committed to helping you get the most out of your marketing dashboard.

Oui, nous pouvons vous aider avec votre tableau de bord marketing. Notre équipe est dédiée à faire en sorte que votre tableau de bord réponde à vos besoins et objectifs spécifiques. Nous vous assistons dans la configuration et la personnalisation du tableau de bord pour suivre les indicateurs les plus pertinents pour votre entreprise, tels que le trafic web, les taux de conversion et l’engagement sur les réseaux sociaux. Nous pouvons également vous aider à intégrer diverses sources de données, créer des rapports personnalisés et configurer des visualisations pour fournir des informations claires et exploitables.

Si vous avez besoin d’aide pour interpréter les données ou ajuster votre tableau de bord en fonction des changements dans votre stratégie marketing, nous sommes là pour cela aussi. Notre objectif est de vous fournir les outils et les informations nécessaires pour prendre des décisions éclairées et optimiser vos efforts marketing. De la configuration initiale à l’assistance continue, nous sommes engagés à vous aider à tirer le meilleur parti de votre tableau de bord marketing.