Get instant visibility and maximize conversions with tailor-made Pay Per Click (PPC) advertising strategies. We tailor your budget to your objectives for rapid digital transformation!
Unlike SEO, which takes time, paid advertising is the best way to achieve high visibility very quickly. At Oshara, we develop measurable, trackable PPC campaigns for our customers, with a view to achieving specific business objectives.
We ensure a high return on investment (ROI), while minimizing the cost per click. The advertising tools we choose will vary according to your needs. Google ADS, Facebook ADS, Instagram Ads or other, we make sure your ads appear where your customers are.
Position your brand where your customers are, drive qualified traffic to your site, and make low-cost sales. For both ADS tracking and SEA reporting, each campaign is set up with metrics that make it easy for our customers to follow. Everything is done to ensure total transparency.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
PPC agencies bring specialized expertise in campaign management, keyword research, and performance optimization. Their deep understanding of platform algorithms, bid strategies, and ad formats ensures your campaigns are effectively targeted and continuously optimized for maximum impact and ROI.
PPC agencies have extensive experience managing diverse campaigns across various industries. Their seasoned professionals have encountered numerous challenges and successes, enabling them to quickly adapt strategies and apply proven tactics that drive effective and efficient results for your advertising efforts.
PPC agencies develop comprehensive strategic plans tailored to your business goals. They conduct market research, analyze competitor strategies, and identify key opportunities. This ensures your campaigns are aligned with long-term objectives, providing a roadmap for sustained growth and competitive advantage
PPC agencies enhance ROI by optimizing ad spend through precise targeting and effective bid management. They continually refine campaigns based on performance data, ensuring higher conversion rates and lower costs per acquisition, ultimately maximizing the efficiency and profitability of your advertising budget.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
PPC advertising works by allowing businesses to bid on keywords related to their products or services. When a user searches for those keywords on a search engine like Google or Bing, ads from businesses that have bid on those terms appear in the search results. Advertisers only pay when someone clicks on their ad, hence “pay-per-click.”
The position of the ad is determined by a combination of factors including the bid amount and the ad’s relevance to the search query. Advertisers set a daily or monthly budget to control costs. The ad’s performance is tracked through various metrics, enabling advertisers to refine their strategies for better results and return on investment.
To measure the success of a PPC campaign, we track several key metrics to gauge performance and effectiveness. These metrics include Click-Through Rate (CTR), which measures how often people click on your ad after seeing it; Conversion Rate, which indicates the percentage of clicks that result in a desired action, such as a sale or sign-up; and Cost Per Click (CPC), which shows the average amount spent per click. Additionally, Return on Ad Spend (ROAS) is used to assess the revenue generated for every dollar spent on ads. By analyzing these metrics, we can fine-tune the campaign to improve results and ensure that your advertising budget is being used efficiently.
Key Metrics for Measuring PPC Success:
Hiring our PPC agency provides numerous advantages to ensure your advertising investment delivers the best results. Our team of experts brings extensive experience in managing PPC campaigns across various platforms, including Google Ads and Bing Ads.
We use a data-driven approach to target the right audience, select effective keywords, and craft compelling ad copy that resonates with potential customers. Our commitment to transparency means you’ll receive regular updates and detailed reports on campaign performance, so you always know where your money is going. We continuously optimize campaigns by analyzing performance metrics, adjusting bids, and refining strategies to maximize return on investment.
Also, we stay up-to-date with the latest trends and changes in PPC advertising to ensure your campaigns are always ahead of the curve. Partnering with us means you get a tailored strategy that aligns with your business goals and drives measurable growth. Call us today for a free consultation!