Which web solutions to choose for your website?

Which E-commerce solutions to choose?

by Sidick Allaladé on 7/07/2020

Updated at 27/01/2023

Which web solutions to choose for your website?

You are planning to create a website, but you don't know where to start? Or you can't decide which solution is best for your website?

First, we would like to congratulate you and comfort you in your decision to create a website. Having a website is almost essential today when you are a company that wants to show itself to the world, sell its service, attract new ones and others.

You should also know that there are several types of website solutions. So, you need to choose a solution that suits you.

Know that each solution for the creation of your website has its advantages and disadvantages.

It is therefore the most important step in the creation of your website.

There are 2 main categories of web solutions for your site.

  1. The centralized non-hosted solutions 
  2. Hosted solutions

1- Non-hosted web solutions

With these solutions, you will certainly have monthly fees to pay if you want your website to be online. Here are some examples of these solutions.


WordPress is a free, open-source content management system (CMS). The functionalities of WordPress allow users to create and manage different types of websites: showcase site, online sales website, application site, blog, portfolio, institutional site, teaching site... For your site, do not hesitate to call upon our Wordpress website development services.


Wix is an online platform that allows you to create websites in HTML5.


Squarespace is a web content management software that works in SaaS mode, an integrated website builder, a blogging platform, a hosting service, an e-commerce platform, and a domain name registrar.


Weebly makes it easy to create and manage websites, blogs, online stores and more using a drag and drop system.


Jimdo is a web content management system that allows you to create a website, a blog, an e-commerce site without any prior knowledge in development.

And many more...

The principle of all these web solutions is the same. They allow you to create a website easily. Indeed, by opting for such solutions, you don't need to be a developer to create your website, and it can be done in minutes. With just a few clicks and inputs, your website will be created.

Templates are provided, as well as a visual editor allowing you to customize your website using the features of this editor, often referred to as WYSIWYG builder.

WYSIWYG stands for What You See Is What You Get. So, what you see on your screen is what you get in reality. WYSIWYG is not a web solution but simply a web content editor.

The main drawback of these non-hosted web solutions is their extensibility in detail. In the sense that if you want to add functionality to them, you will need to make sure that the functionality you want is allowed by the chosen solution.

Note that each of the above examples has its advantages and disadvantages based on its different features.

Think of these solutions as intermediaries, because you are paying for a tool that allows you to create a website, you are not paying for a website.

This is not a problem, the question to ask here is simple: 

Are the templates offered by its non-hosted solutions right for you?

They usually have very nice website themes.

Would you like to add specific things that you can't, due to a lack of modules to do it for example?

For a small business certainly the necessary is there.

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Would you rather pay continuously for life and not be totally independent and in control? 

Because yes it happens that these big tech players also break down, and of course it affects you too. 

2 - Hosted web solutions

A hosted solution is simply a website that you must host on the web yourself.

Web hosting consists of keeping a computer (called a server) on 24 hours a day with your website on it.

Among these solutions, you can opt for a custom website, or a website based on a template

Custom website

Here you develop your website based on a template designed especially for you.

With this method you design your website down to the finest details, so to the pixel. Its main advantage is its flexibility and its scalability.

Since you are the owner of your web code, you can add and extract features as you wish.

Its main disadvantage is the cost. You will need the help of a web developer or a website agency.

 Template-based website

This solution is like the previous one. The only difference is that you start from an existing website template. 

Its main advantage is that you own the code of your website, and if you are a developer, this will make your website easier and more extensible, as you can add your own code.

Its main disadvantage is that you sometimes have surprises after the installation of your templates which can sometimes take longer than expected to set up.

Here is an example of the difference between a custom solution and a template solution.

You want to buy a house, and you have 2 choices:

Buy a home built from scratch

Buy an empty lot, hire an architect for a plan, contractors, materials etc...

Example 1 illustrates the creation of a website using a template, while example 2 illustrates the creation of a custom website.


A non-hosted solution requires a choice among existing solutions on the market and you must be comfortable with lifetime fees for the life of your website. Also, depending on your needs you may be limited, so make sure you choose a solution that suits you.

A hosted solution is a solution that makes you the owner of the code of your website and you only pay an annual hosting fee to your provider.

What to do when your website is online?

Yes, your website is online, but if no one knows about it, it will be difficult for you to get known, so goodbye profitability.

This is certainly not what you are looking for, and neither are we. Because we remind you, our goal is to help you in your professional tasks, as diverse as they are.

You need a good online marketing strategy to get people to discover your website and your products. This is done through paid advertising (PPE) or Price Per Click, which is very common for online stores. Indeed, paid advertising also called paid referencing or sponsored referencing implies to pay money to appear in the first search results on search engines. The advertising of your website can also be done on social networks. Thus, you will quickly gain visibility and you will quickly get new customers. Generally, advertising costs are per click (CPC), per acquisition (CPA) and per thousand impressions (CPM). 

Besides advertising your website, you must take care of your SEO. It is a set of elements that increases the visibility of your online store by improving its positioning in search engines. The SEO will allow you to better position yourself on search engines in the long term, unlike advertising which is done over a short period of time.

Since this is a job that requires a lot of knowledge and money, we invite you to request a free consultation with our Montreal based SEO web agency and make one (01) stop for your web and digital marketing needs. 

Our team of developers will assist you in creating a custom online store based on templates. We can also assist you in setting up your online store with non-hosted solutions:

Our online marketing experts will be happy to offer you a free complete analysis of your website for a value of $499.

If you have any questions or comments about this article, please feel free to comment below.

Frequently Asked Questions

There are a lot of them but the most famous are: Shopify, Wix, Squarespace, Weebly, Jimdo.

Oshara offers you a free complete analysis for the creation of your website. Contact us today.

A hosted solution is a solution that makes you the owner of the code of your e-commerce site and you only pay an annual hosting fee to your provider.

Sidick Allaladé

Sidick Allalade, is Chief Technology Officer at Oshara INC and co-founder of the Osortoo web application. He loves solving complex IT problems, coding and everything IT. He has a good knowledge of online marketing and IT Governance, Audit and Security.
His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.

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