Understanding Twitter Blue

Understanding Twitter Blue

by Marie-Mathilde Baraer on 17/06/2021

Updated at 27/01/2023

What is Twitter Blue?

Twitter has just launched Twitter Blue, a premium monthly subscription that gives access to various new services. However, do not worry, the free version of Twitter will not disappear. Twitter Blue is a premium access to the application, but you don't have to subscribe to it to use Twitter. Subscribing to Twitter Blue is very simple! You need to access it through the menu of the Twitter IOS mobile application or click on settings and you will see Twitter Blue. Moreover, you can unsubscribe at any time. Obviously, Twitter announced that this is just the beginning of Twitter Blue and that changes and improvements based on user’s feedback will be made in the future to give Twitter Blue more value.

When will Twitter Blue be available?

On June 3, 2021, Twitter launched Twitter Blue. It is currently available on iOS in Canada and Australia and will soon become available in many countries. Twitter has not given a specific date for each of the countries that will soon be able to access Twitter Blue. As of today, only the IOS version of Twitter Blue is available, but Android and computer versions will be available soon.

What are the benefits of Twitter Blue?

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Twitter Blue offers new features and a premium experience on Twitter. By subscribing you will benefit from:

-Undo a Tweet: You can now cancel sending your tweet or edit it for up to 30 seconds before it is published. This also allows you to see what your Tweet really looks like before it is published.

-Bookmark Folders: With this option you can sort and arrange as you please the tweets you have decided to bookmark. This helps you find them more easily whenever you need them.

-Reading mode: You can now change the format of threads or discussions to make them easier to read.

-Customizable logo: As we saw with Instagram for their 10th anniversary, you will be able to choose from a selection of Twitter logos the one you want to appear on your home screen as the application icon.

-Theme: You'll have access to more than just Twitter's night or day mode, you'll be able to choose from a selection of aesthetically pleasing color themes the one you want for the Twitter app.

-Support Center: Again, being a premium user, you will be taken care of by a special assistant in case of any problem you encounter.

Moreover, if you don't like some of the options, you have the possibility to deactivate them one by one in the settings.

What are the drawbacks of Twitter Blue?

Many users would have thought that with a premium Twitter service there would be no more advertising. Unfortunately, this is not the case. For now, even with Twitter Blue you will see ads.

Obviously, you have to pay to get Twitter Blue and it is non-refundable. For now, we can see some prices like in France for 2,99€, in Australia for $4.49 AUD or in Canada for $3.49 CAD. According to Business Insider, the price in the US should be $2.99 USD and £2.49 in the UK.

Who is Twitter Blue for?

At first glance, for any user, you do not need to have a business account or be certified by Twitter to have access to Twitter Blue. However, if you are an average Twitter user, you might not see the point of subscribing to the premium version and would be largely satisfied with the free version of Twitter. On the other hand, if you are a certified user, influencer, brand, or simply a big Twitter user and fan, you will certainly see the need to purchase Twitter Blue. It is not a big investment to do so, and you can stop your subscription whenever you want. If for marketing or promotional reasons you want to see what your tweet looks like before publishing it to a large audience, you feel the need to have better support, or you want to be able to organize your bookmarks then Twitter Blue is the right compromise!

Feel free to leave a comment below this article and give us your opinion on this new Twitter offer!

Oshara is the Montreal Web Agency so don't hesitate to check out our other articles about Twitter like:

-6 reasons to use twitter if you are a business in 2019

-Retweeting - everything you need to know in 1 minute

-How to get a twitter certification?

Frequently Asked Questions

Twitter Blue is premium monthly subscription that gives access to various new features on Twitter.

For now, we can see some prices like in France for 2,99€, in Australia for $4.49 AUD or in Canada for $3.49 CAD. In the US the price should be $2.99 USD and £2.49 in the UK.

It was launched on June 3rd, 2021. However, it was not available on Android and computer versions when it launched. Also, the first countries to have access were Canada and Australia. Later, more countries where given access to Twitter Blue.

Unfortunately, no! Twitter Blue is not ads free… at least not yet!

Marie-Mathilde Baraer

Marie-Mathilde is a marketing assistant at Oshara Inc. She likes to write about what she is learning in digital marketing, the industry and the different technologies.

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