SEO or Search Engine Optimization is a process that aims to increase the visibility and presence of a website or web pages, mainly with search engine such as Google, Yahoo, bing etc. Search Engine Marketing (SEM) helps your website to be positioned in the first pages of the search results. By combining different SEO techniques, your website's traffic and visibility will increase and it will be able to rank on the first pages of these search engines.
SEO focuses on what people are searching for, what words or phrases are being used, which search engines are most used and how they work.
This data is used to create a marketing strategy for the target market prospects. Basically, converting visitors into potential customers is one of the remedies of SEO.
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All of our SEO strategies meet the different requirements imposed by Google. Our SEO specialists master all the most effective techniques to make the search engine algorithm understand the quality of your website.
A good SEO campaign, more than any other marketing strategy allows you to have a better return on your investment, increase your sales and therefore your profits. And it makes sense! Since more of your target customers are accessing your offers, you will progressively increase your sales and therefore your revenues. Even if SEO is an investment, it will be largely amortized in the long term because by succeeding in retaining your new customers you will enlarge your audience and will benefit from it for many years.
To get more visibility on search engines, it is important to optimize the content when creating your site. If you already have an active site online, don't worry! It's never too late to start integrating SEO into your business strategy. The most important thing is to stick with it over time, as efforts must be made regularly to keep your site ranked high in the search engines.
At Oshara, we can optimize all aspects of your site (content, images, videos...) to make it more accessible and attractive for good search engine rankings.
For more information, don't hesitate to consult Oshara, the web agency based in Montreal.
Search Engine Marketing (SEM) helps your website to be positioned in the first pages of search results. By combining the different techniques of SEO, the traffic to your site and its visibility will increase and it will be able to position itself on the first pages of these search engines.
1. Increase your positioning and visibility on the web 2. Generate traffic to your website 3. You offer your customers more ways to access your links. 4. Guarantee your presence and visibility in a relevant way in the different main search engines like Google, Yahoo, Bing... 5. Reach your target market and propel you before your competitors. 6. The profitability of your keywords generates maximum conversion. 7. Increase your chances of sales and shopping cart value. 8. Increase the number of visits and get email addresses. 9. Better understand your customer base.
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