Search Engine Optimization ?

SEO or Search Engine Optimization is a process that aims to increase the visibility and presence of a website or web pages, mainly with search engine such as Google, Yahoo, bing etc. Search Engine Marketing (SEM) helps your website to be positioned in the first pages of the search results. By combining different SEO techniques, your website's traffic and visibility will increase and it will be able to rank on the first pages of these search engines.

SEO focuses on what people are searching for, what words or phrases are being used, which search engines are most used and how they work.

This data is used to create a marketing strategy for the target market prospects. Basically, converting visitors into potential customers is one of the remedies of SEO.

Here are some of the benefits of referencing your site:

1. A good SEO will increase your positioning or visibility on the web. It will make it easier for people to find you and generate more business. By searching for keywords that match your offer, only potentially interested customers will have better access to your site.
2. Our team of experts uses advanced technologies to find and integrate the keywords and phrases relevant to your offers and activities used in searches to drive traffic to your website.
3. Through our custom Search Engine Marketing (SEM) strategy, relevant keywords will be inserted into each of your pages and sections (title, heading, links). It is a meticulous work that pays off because by working and adapting to each page of your site you offer your customers more ways to access it.
4. We will create and/or optimize the content of your site in order to guarantee your presence and visibility in a relevant way in the different main search engines like Google, Yahoo, Bing, etc. This is also an opportunity to sort through your content and focus on what matters to your customers to generate a better experience.
5. Your website can be particularly optimized with content that will target its audience so that search engines can reach your target market and propel you ahead of your competitors. Today's consumers are buying more and more online so follow the trend and find new opportunities to grow your business.
6. Our SEO strategies adhere to the standards set by Google and ensure that the profitability of your keywords generates maximum conversion resulting in a significant gain in visibility.
7. By linking your site's pages together and developing a strategy so that once a consumer lands on your site they visit as much of your content as possible and learn as much as possible about your business, you increase your chances of sales and possibly shopping cart value.
8. While improving your site and its SEO, take advantage of the increase in the number of visits to ask for their emails to visitors so you can promote your products / services / social networks / news more personally and easily but also welcome them among you and improve their experience.
9. Finally, think about analyzing the results you get in order to improve your strategy, better understand your customers and do everything to improve their experience. You can access a lot of valuable data such as bounce rate, session time, pages per session and organic traffic through Google Analytics. Again, our team will help you understand the tools.

All of our SEO strategies meet the different requirements imposed by Google. Our SEO specialists master all the most effective techniques to make the search engine algorithm understand the quality of your website.

A good SEO campaign, more than any other marketing strategy allows you to have a better return on your investment, increase your sales and therefore your profits. And it makes sense! Since more of your target customers are accessing your offers, you will progressively increase your sales and therefore your revenues. Even if SEO is an investment, it will be largely amortized in the long term because by succeeding in retaining your new customers you will enlarge your audience and will benefit from it for many years.

To get more visibility on search engines, it is important to optimize the content when creating your site. If you already have an active site online, don't worry! It's never too late to start integrating SEO into your business strategy. The most important thing is to stick with it over time, as efforts must be made regularly to keep your site ranked high in the search engines.

At Oshara, we can optimize all aspects of your site (content, images, videos...) to make it more accessible and attractive for good search engine rankings.

For more information, don't hesitate to consult Oshara, the web agency based in Montreal.