Having a website is a must today. Whether for your business or to share your passions, the website will be very useful to you. In this article, we are going to give you 11 reasons why you need a website, whether personal or professional.
Let’s start with a bit of history
Let’s go on a little trip down the memory lane. The very first website (info.cern.ch) was created on December 20, 1990 by research engineer Tim Berners-Lee . At the time, for this scientist, it was a question of managing “information” concerning CERN (European Center for Nuclear Research) on a large scale. Now, 33 years later, there are more than a billion websites in the world. The interest for the researcher was to federate information from CERN and to allow researchers from various areas to work in symbiosis.
And this number continues to grow today insofar as we are the happy contemporaries of the fourth global industrial revolution: the digital revolution. More than 900 million websites are to be counted today.
This demonstrates the great importance of the Internet in 2021 around the world, regardless of your geographic location.
Why do you need a website?
Credibility
One of the main reasons why you should have a website for your business is to increase your organization’s credibility. A website makes your business more credible than businesses that don’t.
Indeed, several suppliers may offer a service identical to yours. To stand out from them, it is advisable to have an attractive website that explicitly communicates quality information to your customers.
Without a website, people may doubt your legitimacy as a business. Having a website is an opportunity to make a great first impression and reassure people that you are a real business.
Having a website now is like having a business card in the 20th century.
Professionalism
We can also say that a website allows your company to give off a feeling of professionalism.
Having your own website allows you to create a professional email address (eg name@yoursite.com). This adds a level of professionalism to all your correspondence.
Many email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to harness the power of email marketing, you’ll need a professional email account.
Finally, your website is also the perfect place to showcase any professional certifications or awards your company has.
Visibility
Having a website is the quickest way to gain visibility both locally and internationally.
A website can be visited from anywhere in the world. Thanks to your site, you will reach more than four (6) million potential customers for your company, your activity, your business… on the scale that suits you the most.
And, the best thing is that every day, hundreds of thousands of people become new Internet users, increasing your opportunities and your market..
Organic traffic
If you have an SEO optimized website, you have a chance of showing up in Google search results. This gives you the opportunity to significantly increase your customer base.
To do this, there are web agencies that will help you develop your business in order to create a professional website. These agencies can also help you improve the SEO of your website. SEO is the action of placing a website on a search engine like Google, Bing, Qwant and others. Thus, to appear in a good position and ideally in the first position in search engine results, your site must have a good SEO.
The better you are positioned, the more visibility you attract, and therefore potential customers. In 2022, there are several methods for optimizing your SEO optimization. This is why we recommend that you use a web SEO agency in order to obtain the best possible results for your professional website on search engines.
Surveys
The advantage of having a well-referenced website is that you can increase your chances of acquiring new leads.
When people find you online, are interested in your product or service, or want to know more, they will know how to contact you through the information on your website. This gives you the opportunity to increase your customer base and your sales.
Testimonials
Your website is a place where you can show off your product in the best light. The reviews of your customers will give your visitors an idea of the customer experience offered by your company.
Displaying top customer reviews and/or testimonials prominently on your website is a great way to establish social proof. Good testimonials will build visitor trust in you
Additionally, if your business has appeared in popular local newspaper articles or blogs, you can highlight those as well.
Your testimonials can be in the form of texts or videos. Videos are often more compelling and give you more credibility.
Accessibility
A website is accessible every day and at any time (24 hours a day, 7 days a week). This permanent accessibility allows visitors to have the information they want regardless of the time, but also their geographical location.
Finally, you can make sales at any time (unlike physical stores). Whether your shop is open or not, your website will make you money. This is due to the fact that our habits have changed and many people prefer to shop on a website and have it delivered rather than moving themselves.
Contact
Thanks to its accessibility, your customers have the possibility of writing to you easily via your website thanks to the contact form. On a website, visitors use this form to explain their difficulties on the site or with your services.
It can also be a way for your customers to send you their suggestions for improving the customer experience you provide them.
Community
You can embed a blog on your website. Through the blog, you can share news articles and free tips from your area of expertise.
Blogging helps build a community around your business. A community that will play a commercial role for you thanks to word of mouth and thanks to the sharing of articles from your website on social networks.
You can also maintain discussions with your customers through the comments at the bottom of your articles. A customer who feels listened to and confident is very likely to remain loyal to you and recommend you.
In addition, having quality content on your website allows it to position itself well in search engine results.
Free Updates and Ads
On your site, it’s easy to post updates and announcements to your customers. You can easily inform your visitors about the news and promotions of your company. A small banner on the site will do.
You will reduce your communication costs with the added advantage of quickly transmitting information to your potential customers, to your target audience (news, innovations, general information, etc.).
It’s a way to keep them up to date on everything you do. In addition, your website allows you to show your products or services to the world for free.
Digital marketing
Nowadays, there are several audience analysis tools. Thanks to these different tools, you will be able to obtain an excellent lead conversion rate for your business. These tools will allow you to collect the dreams and desires of your visitors.
Once collected and analyzed, all this information will help you know what your visitors like more or less about your website and your business. Thus, you can decide to modify and improve your services in order to have a better conversion rate of your visitors into customers.
After all, one of the main objectives of a website is to increase the number of customers of the company and to show visitors the professionalism of this one.
Conclusion
In conclusion, having a professional website for your business is very important because it is a tool for developing your activities. The website ensures good communication with your customers and increases their number.
No matter the time, the geographical location of your visitors, your website will be there to represent you. And, why not generate money while you rest or are on vacation?
With all this said, we invite you to take the next step and entrust the creation of your professional website to our web marketing agency Oshara.
