Many people lately don’t trust Google for their daily internet browsing so they are turning to Bing. Some of my friends that are into long-distance traveling say that it’s easier to find cheaper flights on Bing than it is to find them on Google. In their opinion Google has too much cash from advertisements that it’s distorting the search results.
I don’t know if this is true or not, but I know it’s a good move to register your website on Bing. Bing is still the second largest search engine and daily millions of searches are made there so catching a piece of this action can mean an increased visits and revenue for your business.
According to statistics 58% of users use Bing for product research, which means that they have probably researched that product before on Google (it also confirms my friend's story). So connecting Bing is a smart business decision because most people do product research there and are more likely to find your product or service.
Ok so enough of the theory, let’s get down to submitting your website to Bing Webmaster Tools. Follow our steps:
Go to https://www.bing.com/webmasters/about and click Get Started.
Log in with your Microsoft or Google (or even Facebook account).
On the next screen choose how to connect your website with Google Analytics or with connecting the URL.
For this tutorial we will go with the second option. You can also check our article on how to set up Google Analytics and use the first method, I think that one would be easier too.
Ok, so add your site manually by entering the URL of your website. Make sure that your website is live and running.
After entering your URL you will get this screen.
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Here choose how to verify your website. We will go with the second option HTML Meta Tag which will require us to copy code snippets in our website HTML code.
Copy this snippet (you can use the Copy button) and paste it into thesection of your website.
Most of the websites have a generalsection so you just need to enter this code line there.
If you are using WordPress you can go to theYoast SEO tab on the right menu and then Webmaster Tools. Here under Bing you can copy the code snippet.
Once you have done this go back to the Bing Webmaster and click Verify.
Wait for a few minutes and Bing will verify that you are the owner of the website.
Congratulations you have connected the Bing Webmaster Tools.
As you can see it looks a lot like Google Search Console, If you got to Search Performance the top you have the total impressions and clicks and down below you’ve got the keywords.
On sitemap you can check your XML sitemap and if it’s updated and if you scroll down a bit you will find the errors that you might have on your website that affect your site performance and loading speed.
If you haven’t done it already, now would be a great time to learn to connect your website with Google Analytics and Google Search Console. Also it would be beneficial to install Google Tag manager. (put contex links here).
Setting up Bing Webmasters Tools is easy and can boost your traffic and revenue. It’s the most used platform for product research so by connecting your website to Bing you are increasing your chances for your customers to see and buy your products or services.
Hope this short guide helped you to connect Bing search engine to your website. If you have any issues don’t hesitate to contact us, we can surely help you. We run the best marketing agency in Montreal.
Nikola Subotic is Marketing Analyst at Oshara. He is always on the quest - building the Next Great Marketing Strategy and finding new ways to approach customers. He has an in-depth knowledge of Marketing and Economics and holds a Master in Business Law. He likes medieval manuscripts, big challenges and pulling pranks on others.
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