Submit your website to Bing

How to submit your website to Bing Webmaster Tools?

by Nikola Subotic on 6/08/2021 |

Updated at 21/09/2021


Many people lately don’t trust Google for their daily internet browsing so they are turning to Bing. Some of my friends that are into long-distance traveling say that it’s easier to find cheaper flights on Bing than it is to find them on Google. In their opinion Google has too much cash from advertisements that it’s distorting the search results.

I don’t know if this is true or not, but I know it’s a good move to register your website on Bing. Bing is still the second largest search engine and daily millions of searches are made there so catching a piece of this action can mean an increased visits and revenue for your business.

According to statistics 58% of users use Bing for product research, which means that they have probably researched that product before on Google (it also confirms my friend's story). So connecting Bing is a smart business decision because most people do product research there and are more likely to find your product or service.

Ok so enough of the theory, let’s get down to submitting your website to Bing Webmaster Tools. Follow our steps:

1) Use Microsoft or Google account 

Go to https://www.bing.com/webmasters/about and click Get Started.


Bing Webmaster Tools


Log in with your Microsoft or Google (or even Facebook account).

On the next screen choose how to connect your website with Google Analytics or with connecting the URL.

2) Connect your URL



For this tutorial we will go with the second option. You can also check our article on how to set up Google Analytics and use the first method, I think that one would be easier too.

Ok, so add your site manually by entering the URL of your website. Make sure that your website is live and running.

After entering your URL you will get this screen.


Website verification


3) Copy code snippet to your website

Here choose how to verify your website. We will go with the second option HTML Meta Tag which will require us to copy code snippets in our website HTML code.

Copy this snippet (you can use the Copy button) and paste it into the section of your website.

Most of the websites have a general section so you just need to enter this code line there.



Paste code snippet on your website


If you are using WordPress you can go to theYoast SEO tab on the right menu and then Webmaster Tools. Here under Bing you can copy the code snippet.

Once you have done this go back to the Bing Webmaster and click Verify.

Wait for a few minutes and Bing will verify that you are the owner of the website.

4) Yay you’ve made it. You have connected Bing to your website


Bing webmaster tools dashboard


Congratulations you have connected the Bing Webmaster Tools.

As you can see it looks a lot like Google Search Console, If you got to Search Performance the top you have the total impressions and clicks and down below you’ve got the keywords.


Bing wesmater tools stats view


On sitemap you can check your XML sitemap and if it’s updated and if you scroll down a bit you will find the errors that you might have on your website that affect your site performance and loading speed.

If you haven’t done it already, now would be a great time to learn to connect your website with Google Analytics and Google Search Console. Also it would be beneficial to install Google Tag manager. (put contex links here).

Conclusion

Setting up Bing Webmasters Tools is easy and can boost your traffic and revenue. It’s the most used platform for product research so by connecting your website to Bing you are increasing your chances for your customers to see and buy your products or services. 

Hope this short guide helped you to connect Bing search engine to your website. If you have any issues don’t hesitate to contact us, we can surely help you. We run the best marketing agency in Montreal.




Nikola Subotic

Nikola Subotic is Marketing Analyst at Oshara. He is always on the quest - building the Next Great Marketing Strategy and finding new ways to approach customers. He has an in-depth knowledge of Marketing and Economics and holds a Master in Business Law. He likes medieval manuscripts, big challenges and pulling pranks on others.

Was this article useful?

People Who Read This Article Also Read...

How to install a Laravel web application that you cloned from Git

Laravel is a powerful php framework that allows you to create custom web applications

How to install a Laravel web a...


Everything You Need To Know About Communication Agencies

By definition, a communication agency (marketing) is a company that plans and harmonizes internal and / or external communication on be...

Everything You Need To Know Ab...


12 questions to ask when collecting customer data

Collecting data from customers is an important marketing strategy since it gives you information on what customers exactly want instead...

12 questions to ask when colle...


How to fix Joomla Error 0 'Cannot open file for writing log while updating'?

Did you already try udpating your joomla website and you got this error : "An error has occurred. 0 Cannot open file for writing log" ...

How to fix Joomla Error 0 'Can...


This is How you can Simplify Complex Enterprise Workflows in Your Business

A workflow is a repeatable scheme or pattern of a sequence of steps or activities that are undertaken to realize the completion of a pa...

This is How you can Simplify C...


Is ETL Still Relevant in 2019?

ETL is an abbreviation for extract, transform, and load. It is one of data integration tools used in the extraction of data from a sour...

Is ETL Still Relevant in 2019?