How much should good SEO cost?

by Sidick Allaladé on 18/06/2020

Updated at 27/01/2023

With nearly 92% market share Google is the most widely used search engine in the world. So if you want customers to find you, you must have a good position on Google Search. This means that you have to invest in SEO.
One of the most frequent questions we get at our web marketing agency is “how much SEO costs?” or “what is the minimum that I can pay for a good SEO service?”. To find the answers of these questions read below.

SEO market share worldwide on different platforms

Read the article What is Search Engine Optimization (SEO) to learn more about SEO (Search Engine Optimization).

How is the price of SEO calculated in 2020?

Unfortunately, there is no industry standard for calculating average SEO listing price.

This means that any company can claim to do SEO and charge the prices it wants. It’s up to the consumer to determine a fair price for search engine optimization, especially if there is a fee involved for monthly optimization plans.

This shows the importance of understanding what you will get for every dollar you invest in Internet marketing. In this way, you can conclude whether the investment is worthwhile based on the return you expect. But in the end, your decision must be based on the overall, long-term value of SEO services.

So, how much does it really cost?

The right answer is, it depends

Yes, as you know SEO can include multiple tasks, so the cost of SEO services varies depending on what is included in the service.

However, most SEO projects in 2020 cost from $400 up to $2000, $5000 or more depending on your goals and your positioning on the Web.

So, a small business with a 10-page website will generally be at the lower end of the spectrum, while an e-commerce store with more than 20,000 products should budget more for SEO.

Some companies offer a "trial package" at a lower price, without a contract. This allows potential customers to test their services, while minimizing risk.

Most agencies follow one of these payment models:

  • Monthly package: Customers will pay a monthly fee for certain SEO services.
  • Fixed-price contract services:these allow clients to sign a contract and pay fixed price for specific SEO services. For example: 
    • SEO article writing (usually charged by words, price is fixed from 0.20 words)
    • Full site audit (price is $400 and up)
    • Etc...
  • Pricing per project: This is similar to contractual services, but allows clients to pay a fixed price for customized SEO projects. Usually starting at around $1000. 
  • Hourly consultation: This is a simple contract in which clients pay agencies an hourly rate in exchange for search engine optimization services.

The price is usually around 60$/hr.

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What if I have a small budget for my SEO?

  • Aim for the long term, invest better with a budget that will suit you and that you will be able to maintain for as long as possible. The price of SEO can vary depending on the time you spend on it.
  • Analyze your evolution and optimize your SEO strategy.

Remember that you can get an improvement in your web ranking in 90 days.

One of the best tips is a one-off audit of your website's natural referencing, with concrete recommendations.

The simple act of fixing your website often results in a significant increase in organic traffic. Content development and keyword analysis are other factors that improve your search engine positioning. 


Pay attention to offers for SEO services that cost less than $500 per month because the cost of cheaper SEO usually costs you more in the end.

Understand how SEO works and increase your position in search engines such as Google, Bing etc...

In conclusion, your goals should determine precisely how much SEO services should cost you. 

It is also important to remember that SEO is an ongoing strategy and it takes time to get results. 

Keep in mind that you won't see the results overnight. That's why tailor-made web agencies can be effective when it comes to developing the visibility of your website on the internet. 

You should therefore instead think about a search engine marketing strategy that will keep your site up to date in the search engines, and allow it to continually rank at the top of the search results. So not just of SEO services but complete long term marketing strategy.

That being said, search engine optimization is extremely beneficial and will position your business for long-term success. You can be sure that you will get an impressive return on investment for search engine optimization services by working with a leading web marketing agency like Oshara.

Frequently Asked Questions

Starting at $400. Some web agencies can set prices at $2000, $5000 or more depending on your objectives and your current positioning on the web.

The price is usually around 60$/hr. Remember that you can get an improvement of your web referencing in 90 days.

Beware of SEO offers under 500$ per month because the cost of a cheaper SEO will cost you more in the end.

There are different ways, if you subcontract the task to an agency they can charge you a monthly fee, contractual services at a fixed price, project pricing or hourly consultation.

Sidick Allaladé

Sidick Allalade, is Chief Technology Officer at Oshara INC and co-founder of the Osortoo web application. He loves solving complex IT problems, coding and everything IT. He has a good knowledge of online marketing and IT Governance, Audit and Security.
His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.

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