How does a responsive website affect your seo?

How does a responsive website affect your seo?

by Joe Shara on 3/06/2019 |

Updated at 18/10/2021


The Digital world has been an integral part of every business looking to succeed both locally and globally. But with its endless innovation, every website owners are forced to follow its trail or lose it completely. Having a professional website used to be the main deal decades ago but demands more in this age.

With the rise of mobile users, the need for a Responsive website is just not replaceable. In this age, having a responsive website is no longer an innovation but has now become part of any SEO friendly website plan.

Images Multi Screen

What does Responsive website mean and how does it affect your SEO?

A Responsive website is one which can provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

The primary reason to keep your design responsive is to increase the reach of your website to a larger user base using an array of devices. As your users are not limited to just a desktop or a device type, an adaptive website gives users the ultimate user experience.

It might still surprise you to hear that having a responsive web design actually directly affects your SEO score as well.

So how does it affect SEO, you ask?

Google favours Responsive web design

In 2015, Google announced a new mobile ranking system which favours mobile friendly (Adaptive) websites as part of SEO ranking signal. The date which was tagged Mobilegeddo justifies the importance of a responsive web design.

The ability of a website to use a single URL makes it easier to link and share contents on other websites. This also speed up page loading on a website as no redirection is needed. These and more are some of the factors that aids Google ranking signals.

Another reason is the easy crawling and indexing by Google as opposed to crawling mobile-optimized websites which use different URLs for their different version of devices.

Improves Site Usability

An SEO friendly website may help drive traffic but an adaptive web design will help keep users as it helps to optimize your website to fit in to any device. Easy navigation of your website leads to good user experience and extended time on your website - it's all about the first impression. This user-page-time is used by Google to determine the quality of a site or page which helps in ranking also.

An increase in your site's usability and good user experience cannot be overstressed. A consistent good user experience can increase lead generation, sales and conversions which is every business's goal.

Web marketing agencies, businesses and social networking strategist should be aware of their conversion rate and customer's experience which is tied up to their site usability.

But if you feel that user experience is not that important for your website, then check out this article by Forbes where studies have shown that a good user interface can increase your conversion rates from around 200% up to 400% (the metrics speak for themselves).

So you see why you need a Responsive web design?

Avoids Duplicate contents.

As mentioned above,a responsive website uses just a single URL thereby avoiding duplicate contents. This keeps you from any form of Google penalization due to duplicate contents like on mobile-optimized websites.

Faster Page Speed.

Page load time is also a ranking factor for websites on Google and has been consistently established over time. Responsive websites tend to load faster thereby giving users positive experience and aiding ranking too.

Decreases Bounce Rate

If a visitor exits your website just after entering or after spending a short amount of time, it's called Bounce rate. Google considers the entry and exit period of every visitor on a website (time on site) and the higher your bounce rate, the lower your site quality which also affects your SEO ranking.

A Google data states that 61 percent of visitors return to Google search if a website is not mobiles friendly (lacks responsive web design). Another states that 71 percent will leave after waiting 5 seconds for a page to load.

A responsive web design not only show your website in an appealing design but also display your contents in an orderly, organized, easy and clean page which will help reduce your bounce rate massively.

Boosted Social Sharing 

Although social sharing is not directly a factor for ranking but can be SEO friendly as it helps build an online audience (natural referencing). Having an increasing online audience can increase traffic and engagement which will help increase your brand visibility on Google.

Users who have a hard time navigating a website that fails to optimize their site are not convinced to locate any share button, more unless share it at all. Having an adaptive website will aid any social networking strategy or natural referencing as users will find it easy to share your content/page on any social media.

Some more benefits of a Responsive website:


You want to know if your website is displayed correctly on a smartphone?

It's very simple, go from your computer to your website, click on the F12 key, open the tool that your search engine offers. At the top or bottom of the page that opens, find the option "enable/disable device emulation" which appears under the icon of a smartphone or tablet.

device emulation icon
Click on it and you will be able to browse your website as people can do from their smartphones. From there, you can see the improvements to be made. You can even select the model of the smartphone or tablet from which you want to see the format that your website takes.

If you find that your website doesn't adapt to the size of smartphones, it's not responsive.


So you wonder how to make it responsive?

First of all, if your website has a CMS (Content Management System) the task should be easier to accomplish, if not, then your website has been built differently and is customized for you. By having a CMS, such as Drupal, Wordpress or Joomla, you can adjust the theme you have and choose a responsive design.


How do I know if my website has a CMS?

You can consult CMS detectors, where you enter the address of your website and it will tell you if you have a CMS and which one. You can consult the following website: WhatCMS



OVERVIEW

Having a professional website now, not only entails an SEO friendly website but must also be an adaptive site. Your users maximum satisfaction should be your utmost goal as you plan on your website.

To achieve all the above listed benefits for your website, a plan must be put in place. Planning ahead will help you map out the layout as well as the purpose of your website. This will on the long run lead to a more thoughtful design and help achieve your SEO goals.

Irrespective of how your website look, you can make a responsive web design. This is rather a functional aspect than a design aspect, even though the functionality is achieved by the designer.

So now, you have seen how well a responsive website can affect your SEO.

GOT ANY QUESTIONS?

If you need help with your website or business, you can get a free consultation on OSHARA.

A web marketing agency like OSHARA whose versatility has spanned for years can make all goals possible for your business and overall website. Planning, responsive web design, social networking strategy, SEO friendly websites, are some of our speciality.

OSHARA is a web agency that understands every business and brand goals with specialization in SEO, social networking strategy, branding, web design, web and software development, etc.

You can still make your free consultation to OSHARA.

Frequently Asked Questions

SEO is the natural referencing of a website that propels your link to the first pages of search engine results.

A responsive website is one that can provide an optimal visual experience - easy reading and navigation with minimal resizing, panning, and scrolling - on a wide range of devices (from cell phones to desktop screens).

Google has favored responsive web design since 2015, a responsive website will help you improve your SEO and ranking in Google search results.

This is to be avoided, responsive website uses a single URL, which helps avoid duplicate content. This way you avoid any form of Google penalty due to duplicate content, such as on mobile optimized websites.



Joe Shara

Joe Shara is a in-house journalist and Oshara editor. Tech savvy guy who follows all the latest web & digital developments. Loves cats and complex coding problems.

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