Announcement! New branding for Oshara


by Sawab Allaladé on 9/03/2022

Updated at 3/02/2023

Dear customers, dear friends

Growing up is also an opportunity to renew oneself, to reinvent oneself and above all to refresh oneself. We are therefore happy and proud to unveil our new brand identity which perfectly reflects the evolution of our company since its creation in 2011.

We wanted to create a stronger image that would build on the previous one and accurately describe who we are today: a technology and marketing company with a mission to create high-performing work environments and connect businesses to their customers when it matters. 

In the spirit of the evolution of our brand, we also wanted to reaffirm our commitment to our current and future customers and the guarantee to continue to provide a higher level of service while remaining even more professional. Many thanks to these loyal customers and business partners for their trust and friendship.

Understanding our new Logo:

new logo oshara

Our new logo has been redesigned to be more imposing and representative of the image of our current team and who we are. A close-knit family of enthusiasts equipped and focused on one and the same objective: business growth and the success of their clients' projects. 

  • The O in our logo represents a life cycle for a company and the arrow embedded in it points upwards, the only direction our services should point them in: the top.
  • The Yellow Point, on the other hand, identifies our team as being the heart and the actors of this transformation and ascension. 
  • The proximity of each of the letters of our logo reveals one of our important values: teamwork and a job well done for and with our customers.

The result is a simple, clean, coherent, imposing but above all reassuring logo of a company that promises its customers to make them reach new heights in business.

oshara variants logo

Meaning of colors:

For our colors, we have not changed them because they still perfectly represent our spirit and the emotions we want to create with our audience. 

color oshara

  • Blue expresses the Integrity, Expertise, Security and Serenity that we offer in the exercise of all our mandates.
  • Yellow represents the Energy, Joy, Creativity and Optimism that characterizes us and motivates us in supporting our clients in their projects and exceeding their objectives. 

As other colors we also use:

  • White is synonymous with Purity, Simplicity and Humility.
  • Grey, to express Assurance, Confidence and Intelligence.
  • Black to signify Elegance, Power and still a bit of Mystery.

Next steps 

The visual identity presented today is the one that will henceforth and ultimately be used to communicate our messages on all possible channels. Gradually, you will therefore begin to see these changes in our systems and tools such as our website, our social media profiles, our new electronic signature and others.

As we begin this process, we would like to take the time to thank our loyal customers and associates. Without you, this would not be possible and we are already looking forward to many more years of mutual success with you. 

To receive weekly updates, subscribe to our newsletter.

Looking forward to collaborating very soon!

OSHARA | Technology and Marketing Solutions 

logo oshara big

Sawab Allaladé

Sawab A, is the co-founder and Managing Partner at OSHARA. He is passionate about Branding and Marketing and he helps businesses grow their brand and reach new heights of success using simple but efficient web technologies and digital marketing. His expertise and ability to listen and execute bring an added value to any team.

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