There are many ways to promote your brand online that are even more effective and profitable than traditional marketing. Nowadays, the evolution of digitalization leads all companies to create a place in the online market. And it's not too late to join them! Using the internet to grow your brand is the most obvious solution today. Online advertising is a big hit because it's accessible to everyone, it's a good investment and it's relatively easy to set up. There are actually a lot of advantages to this marketing technique.
SEO - Unlock loads of SEO traffic and see real results.
Paid Media - Get better results with the best paid strategies.
Content Marketing - We create content that drives traffic and convert better.
Book a CallIt is certain that by using a mix of these different tools you will get better results. However, it is recommended that you do not limit yourself to just one if you want to achieve your goals. Some of the tools will show you results more or less quickly but they will all allow you to stay competitive in your market.
Thanks to all the facts below, you will be able to better understand the impact of online advertising on consumers:
- 84% of people expect brands to create content. About 45% of B2C marketers believe that visual content is the most important type of content, while 88% of B2B marketers agree that creating content allows their audience to view the organization as a credible and trusted resource.
- Videos are shared 1,200% more often than text and links combined.
- Small businesses earn an average of $3 in revenue for every $1.60 spent on Google AdWords.
- 90% of consumers read online reviews before visiting a business.
- While people are spending far less time in front of the television, they are watching more YouTube than ever.
- More than 40% of digital consumers use social networks to research new brands or products.
We advise you to adapt your ads to all the most popular formats, i.e., computers, tablets or even cell phones. By making yourself accessible to different formats you reach more people and provide a better experience for all your customers.
Don't hesitate to contact Oshara, the Montreal based web agency.
You can share the new content you add to your site on social networks or by email. You can also announce promotions or new products and services available.
You can do a Google advertising campaign or optimize your content to appear at the top of the search results.
Know that videos are very effective to capture the attention of the public, try to innovate to get noticed.
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