Twitter is the social network par excellence for microblogging. It is an excellent communication tool that allows a company to deploy relevant and effective business strategies. Twitter allows you to communicate with your audience, followers, through its short messages, accompanied by links, photos, or videos. In 2019, Twitter, faster than ever is one of the social networks where followers / audience engage in the best discussions through retweeting. In this article we will give you 10 good reasons why you should use Twitter within your company.

1- For your "Strategic Intelligence

Twitter is a strategic intelligence tool, and SEO because your tweeted messages, too, can appear in Google search results! This simply means that your voice can reach an almost unlimited audience.

2- A "Competitive Intelligence" tool

Use Twitter for your "Competitive Intelligence". Did you know that there are tools and methods integrated to this social network to search by keywords in order to gather information that might interest you? For example, you could simply decide to search for all the comments made about your company. You can also take the time to observe what is being said about your competitors, so that you can be inspired to improve your brand thanks to the reviews they receive.

3- Generate quality leads / prospects

If you have a business twitter account, you are also able to generate leads / prospects for the services you offer. Are you wondering how this is possible? Well, it's very simple! 

Let's say you are a car rental agency. All you have to do is to program a search for the key term "search car rental" or "search car rental agency" and be notified as soon as someone uses this term so you can react by offering your services. Ingenious isn't it?

4- Network endlessly!

Use Twitter as an online networking tool. Did you know that Twitter is one of the best ways to get in touch with people you would probably never have met in person? The key is to find out where to build your community because if your business is in a different field, there is bound to be a community for it. By following people, you become a "follower», and this also applies to those who follow you. If you are able to belong to a large community, you are able to capitalize on your audience because it is extremely easy to get in touch with the people who follow you or whom you follow).

5- Relay your events

Have you heard of LiveTweet! If not, you should know that it is an extremely powerful feature of Twitter that allows you to intervene remotely in real time when you organize an event. This way, you can quickly boost your communication.

6- To improve your after-sales service.

People appreciate the fact that they can get an instant answer when they ask questions. Livetweeting allows you to do this by opening the possibility to discuss directly with your audience, your followers, adjusting your speech and bringing details about the event.

At Oshara Inc. we offer several personalized solutions to help you develop your online presence and especially on social networks! 

Contact us today and take advantage of our experts' advice.