4 STEPS TO CREATING GREAT CONTENT IN 2019

It's 2019, and for a decade now, the web and technology have been transforming our lives, the way we communicate and inevitably dictating the survival of businesses. If your company does not have an online presence, you are certainly at risk of going out of business. In such a case, you absolutely must know Why have a website in 2019?

On the other hand, if you already have an online presence, you probably want to know how to generate more traffic to get people talking about you, expand your visibility and increase your sales potential. You need to put yourself in the shoes of your users, visitors and internet users. Everyone who surfs the Internet is looking for content that effectively answers the questions they have. This is my case as I write this article to guide you on the best methods to create quality content. Content is the key to the success of any marketing and communication approach.

In order to succeed in producing quality content, I propose a 45-step focus that I promise will allow you to increase the interest you generate in your target audience and increase your performance, whether it is operational or monetary.

 

Step 1: Clearly define your audience

Before going any further, you should know that content is only remarkable if it is noticed. Before you can succeed in producing quality content, you must first and foremost be able to clearly define your target audience.

This is what we call defining a "persona" in marketing. Your "persona" is a kind of sketch of your typical customer. You can download this free persona template to classify the issues, behaviors, location, and age range of each type of customer according to the specific services your company offers.

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For example, a luxury clothing store could have a persona with an age range of 45 to 60 years old, with an income of more than $150,000, and who likes to spend on this type of product to increase their self-esteem.

Step 2: Create value

Often easier said than done, this exercise consists in making your target audience want to visit your site, stay there, and eventually choose your services or buy your products. Creating value means being able to offer something relevant enough to your audience to encourage them to complete an action (purchase, share, comment, contact, etc.).

To do this, you need to ask yourself if your content is simply informative, entertaining or instructive. If your answer incorporates all three elements, then you are creating value and will certainly have produced quality content.

To continue with our previous example, in the case of the luxury clothing store, they will need to produce content that focuses on the qualities of their product rather than the price. Come to think of it, have you ever seen this Louis Vuitton ad?

Step 3: Make it easy on yourself

Before creating your content, and to produce quality content, you must assume that you are addressing people who have less knowledge than you in the field and the topic you want to address.

So be prepared to simplify your content and simplify any complex lexicon. Remember, your goal is to make it easier for novices to understand your message.

Often a picture is worth a thousand words, so it is often more effective to insert images into your text content to illustrate your message if you are writing an article. If you are producing a video, make sure your message is clear, easy to follow and that the sound quality and background music are impeccable.

Step 4: Think SEO. SEO pays off!

You probably know a little about SEO, if not I invite you to read this article. SEO is important and that's why you should be very careful when writing and preparing your content. Some people think that they can succeed in raising their position in search engines by stuffing their content with keywords. Know that search engines like "Google" also analyze the consistency of content to promote or penalize your positioning on the web according to the searches made.

To succeed in producing a quality content you will have to choose meticulously the keywords related to your "persona" and integrate them.

By following these four steps, I guarantee that you will be able to create quality content to be rewarded by Google and other search engines! At Oshara Inc. we can help you, so contact us today.