I would like to start this story with a question.
How many times have you bought a product on the web after seeing an online advertisement (which sometimes appears several times)?
Whether we like it or not, we are all individual consumers, and therefore targets for companies that are actually trying to fill specific needs that we have. To achieve this, they can and should use “online advertising” as a communication channel.
No matter what you do as a business or whether you are a marketing professional, online advertising will always allow you to connect your brand, services or products to billions of people, just when they need it. need. Advertising online is therefore IMHO mandatory if you want to grow your business quickly.
This is what we are going to deal with in this new column. Today I'd like to highlight a few key reasons why online advertising is one of the most important marketing tactics to use and optimize constantly. So I'm going to give you four (4) good reasons to advertise online to grow your business.
In 2019, Statista estimated the number of people connected to the internet at 4.9 billion. Depending on your services, your market and the demographics you are targeting, online advertising will allow you to almost infinitely push the limits of the audiences you can reach today to make yourself known and accelerate the growth of your business.
Unlike advertising on traditional media (TV, radio, newspapers, etc.) which are extremely expensive, online advertising will allow you to reach a larger audience at much more affordable costs. With Google Search Ads , for example, you can create your advertising campaign so that you only pay for the clicks that your advertising generates. This is what we will call the CPC .
Imagine wanting to broadcast your advertisement on 5 television channels to reach a greater mass of people! You will probably need to negotiate the terms and costs of your advertising campaign.
With online advertising and powerful market data analysis tools, you can gain important insights into your audience to optimize your ad campaigns in the future, and reach the audience and demographics you care about with. more accuracy.
Advertising online may seem difficult at first, but when you understand the concepts and methodology, it's always worth the effort.
I wanted to give you four good reason(s) to advertise online, but there's one last one that I think you absolutely need to know about and I'm giving it to you as a bonus.
With what we have been talking about since the beginning of this column, you certainly understand that online advertising will allow you to generate traffic on your website or product page. But what you also need to understand is that these visits, even if they come from a paid advertising strategy, are still considered visits by search engines and Google. This improves notoriety of your website or your SEO natural referencing to better position in the long term, in the search results when your services and products are requested online. In this regard SEO agency Oshara can help you optimizing your SEO.
As you will have understood, online advertising is a powerful and affordable way to reach your audience, no matter where they are, and when they are looking for you
However, for it to be effective, online advertising must be aligned with the company's objectives and periodically reviewed for optimization.
Sawab A, is the co-founder and Managing Partner at OSHARA. He is passionate about Branding and Marketing and he helps businesses grow their brand and reach new heights of success using simple but efficient web technologies and digital marketing. His expertise and ability to listen and execute bring an added value to any team.
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