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When you have a website, you need to monitor its performance to see how users react to your site. There are several tools to do this performance analysis such as Google Tag Manager and Google Analytics for example.
In this article, discover what Twitter Blue is really about ! Should you get it? We explain to you the features and their benefits and disadvantages .
In this article, Oshara gives you a complete list of the essential content to prepare for the creation of your website.
Discover 3 of the most common web solutions to help you grow your business to the next level!
Discover what are the types of online advertisement, what are their impacts, and learn about online ads to see if they would fit your marketing stategy.
Discover how branding and visual identity are important for your business.
Discover what is UX design, its benefits, and how you could implement it in your business strategy.
Discover how using Facebook Ads can help you grow your business to the next level and finally be able to reach your goals.
Learn why Google Ads can help you grow your business to another level and finally reach your goals.
Learn how automation will change the way you use marketing and propel your business growth.
Learn more about using email marketing as part of your company's business strategy.
When you think about SEO and how to improve it, a good analogy is to think about your website as a living organism, for example a plant. I know, it sounds strange. But it will help you immensely.
Whether you are about to launch your new website or you already have one, your ambition should be to have the best positioning on Google and other search engines. This is called "web referencing", "organic referencing" or SEO.
You would like to create an online store but you don't know where to start? Or you can't decide which e-commerce solution is best for you?
One of the most frequent questions we get at our web marketing agency is “how much SEO costs?” or “what is the minimum that I can pay for a good SEO service?”. To find the answers of these questions read below.
In the process of digital transformation of your business, investing in a custom web application could be your best investment. In this short article, I would like to share with you the benefits of investing in a web application for your business.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO seeks to generate organic results, unlike AES(Search Engine Advertising). Search Engine Optimization may seem complex at first glance but it is actually quite clear to understand when you look at it methodically.
Confront the crisis by planning and prioritizing your company's digital transition.
Laravel is a powerful php framework that allows you to create custom web applications
Are you looking to succeed in today’s competitive job market? Yes, the job market is crowded so you need to put in effort in order to stand out. But you can't look like someone else, you must find your own style. You’re your own brand. Professional advice by communication agency from Montreal.
You've probably gone to a lot of hard work to get somebody to join your email subscriber list. But are they then ignoring your emails or even unsubscribing almost as soon as they've signed up? Contact our communication agency in Montreal.
We’re well on our way into the new decade, and one question is at the forefront of every paid search specialist’s mind—what PPC changes will 2020 bring to light?
How do I effectively use my Google sheets to manage my SEO tasks? Learn how...
Commerce is the conduct of trade among economic agents. Generally, commerce refers to the exchange of goods, services or something of value, between businesses or entities.
Customer engagement simply means a genuine communication between an external person which is referred to as CONSUMER and an organisation through various means for close similarity .
Over the years, we’ve seen video marketing trends go from 30-second ads and trending videos to vlogs and live videos. Moreover, new technologies...
Building a solid work environment can sometimes prove to be a bit tricky, but when you apply the necessary and valid techniques it turns out to be just right and easy whether it’s with online training resources or by going back to school, when you upskill your team or a individual, you’re making them more valuable to the organization.
Key Performance Indicators or "KPIs" form an important part of the data that companies need to explain how they're progressing towards their marketing and business goals. However, many people today feel unsure about what a KPI might be in the marketing world.
This is a super simple way to backup your system without spending any penny. It can be really practical, as backup is always important. Someone said "When your data does not exist 3 times, that means it's not exist at all".
AS 2020 GETS ROLLING, MARKETERS ACROSS THE GLOBE ARE LOOKING AHEAD. FROM WHY DIRECT-TO-CONSUMER (D2C) COMPANIES ARE MOVING AWAY FROM SOCIAL MEDIA MARKETING CHANNELS TO HOW VOICE SEARCH WILL INFLUENCE CUSTOMER EXPERIENCES AND BUYING DECISIONS, TO THE CRITICAL ROLE OF AI, FIND OUT WHICH TRENDS WILL SHAPE THE FUTURE OF MARKETING.
Every digital marketer should be able to do the most elementary reporting on their work. Digital marketers don’t need to itemise on all business finances, all the current digital
The importance of web design in today’s world is pertinent to most businesses as well as individuals.
The E-commerce is rapidly growing as one of the biggest industries in cyberspace and this is due to the endless rise of human satisfaction in the most easy, accessible and fast way (we can say lazy too).
Artificial intelligence has had breakthroughs in recent years which have in turn opened opportunities in businesses, especially
Did you already try udpating your joomla website and you got this error : "An error has occurred. 0 Cannot open file for writing log" Don't worry, you're not alone, this may be due to different reasons, here are couple of them and solutions to fix each of them.
Data breach is one major problem that no business is immune to, as even big companies are affected too. As an entrepreneur, the security of your business should be a priority (if not topmost), as this threat can be devastating.
Canva is an easy way - without any graphic design experience - to create professional graphics for social media, presentations, newsletters, business cards, brochures, gift certificates and more.
Either you already have a website or just about to have one, CMS a.k.a. Content Management System is a name you should be familiar with, especially with its top-notch features. While some web developers prefer to use HTML (HyperText Markup Language), others prefer to use CMS.
In 2020, one of the major challenges for all entrepreneurs and businesses is the decision to invest in technology. Information and communication technologies (ICT), if used properly, can be a game changer for your business. Indeed, new technologies (ICT) can increase productivity, sales or even open new markets. Here are seven resolutions for your company to take full advantage of web, mobile and software technologies.
In this article I will use the more accurate term SSL/TLS rather than just saying SSL You can find out more about the difference between the two in my article 'Why you should have an SSL certificate on all your web projects?' I do an in depth explanation there.
A business in this present age and time without a website is losing a lot more than I can tell you. A website does not only represent your business but open your business to the world of opportunities to be discovered. Creating or building a website can sometimes be disturbing as it involves some technicalities even though it seems like there are many (easy) ways to build it.
In today's digital age, it is important to know how to deal with personal data theft.
Is it necessary to have HTTPS protocol on your website or web application? Even more what about having an SSL certificate? Have you ever asked yourself this question?
A "backlink" is a link through which website users can navigate easily from one website to another. It serves as a connector between websites. It takes a user from one website to another when clicked on. Basically it functions to direct traffic to one's Website. With the increase in mobile content consumers, the need for quality media content and links can not be over emphasized as it stands as a major source of viewer-ship globally.
Huawei, just recently, officially announced its "HarmonyOS" after much speculation due to the currently ongoing US-China trade war. But prior to an earlier report which stated that Huawei would launch its new operating system with a smartphone as an Android replacement , Huawei revealed that the new HarmonyOS would be used for much more as Android is still their go-to mobile operating system for now.
Images are an integral part of any website design not just for formality but plays a very important role in the success of the website. 65% of the world are visual learners and as such the importance of images cannot be overlooked.
An Enterprise Resource Planning system commonly known as “ERP” is an enterprise management software whereby manufacturers manages and integrates important business processes such as human resources, marketing, sales, finance, inventory and purchasing.
For a few years now, we have been hearing about the 4th Industrial Revolution, also called "Industry 4.0". Today it is a phenomenon that is increasingly present and important in the media, in discussions and in business decisions.
Most websites struggle with making conversions as they still make some of these listed common mistakes. Creating a website is more than just making it look attractive but should be able to convert and give you money. Focusing more on your targeted audience will help you create the best web design for your website.
The "Retweet". This action allows you to re-publish a message on Twitter. The objective of this article is to enlighten you a little more on this feature of the social network so that you can get all the benefits. Un système de planification des ressources de l'entreprise, communément appelé "ERP", est un logiciel de gestion d'entreprise par lequel les fabricants gèrent et intègrent des processus commerciaux importants tels que les ressources humaines, le marketing, les ventes, les finances, les stocks et les achats.
Twitter is the social network par excellence for microblogging. In this article, discover 6 good reasons to use Twitter within your company.
Everyone who browses the internet is looking for content that effectively answers the questions they have. This is my case as I write this article to guide you on the best methods to create quality content. Content is the key to the success of any marketing and communication approach.
The Digital world has been an integral part of every business looking to succeed both locally and globally. But with its endless innovation, every website owners are forced to follow its trail or lose it completely. Having a professional website used to be the main deal decades ago but demands more in this age.
In 2021, having a website is of utmost importance. Whether it is for your business or to share your passions, a website will be very useful. In this article we will help you understand why you need a website, whether it is personal or professional.
Did you know that a well planned URL can be a decisive factor in the success of your website?
There are different types of applications (apps), each with their own advantages and disadvantages. We will try here to lighten your shadows and understand the nuances between: a native application, a web application and a hybrid application.
A wise man once said that if you don't plan, then you plan to fail. Do you want to reduce the development time of your web or application projects? Time being money, I will show you how to save money when carrying out your technological projects, regardless of the type: Mobile application, web application, website, desktop application or server infrastructure.
A workflow is a repeatable scheme or pattern of a sequence of steps or activities that are undertaken to realize the completion of a particular task on a regular period. The flow in description includes information, documents, and tasks that are directed to a proper participant of a workflow for action in a series dictated by actions or business rules that are always pre-defined...
ETL is an abbreviation for extract, transform, and load. It is one of data integration tools used in the extraction of data from a source system, transformation of the extracted data into a format that can be easily analyzed and loading of the transformed data into another system usually referred to as a data warehouse. ETL is an alternative that is made up in a way that takes processing directly to the database leading to an improved performance...
The IoT (Internet of things) denotes the setup of interrelated devices. These devices could be digital and mechanical devices, computing devices, animals and objects, computing devices or mainly people with UIDs (The unique identifiers) and their capability of transferring data via a network...
Consultants, many times, are hired to assist in identifying problems in systems which are complex. For instance, business systems. Since a business consultant plays the role of providing relevant advice, they may not be held responsible for any result...
Over the past few years, construction sectors has been revolutionized by the invention of new technology. This has helped industries to become more efficient in their operation. Some of the newly introduced technology is the CRM and BMI software...
By 2020, global e-commerce sales are estimated to reach $4.058 billion, making e-commerce a growing and profitable industry.
This article will give you brief details of the importance of human resource software (with self-service features) in your organization. I will also take you through the breakdown of the fundamental categories of human resource management software that provide scalability to start up and established businesses...
Artificial intelligence is also known as machine intelligence. It is a kind of knowledge which is different from the natural intelligence. Artificial intelligence is a branch of computer science which is devoted to the production of computers or machines which are as bright as human beings...
Collecting data from customers is an important marketing strategy since it gives you information on what customers exactly want instead of basing your marketing on what you think they want. Data can be collected using several sources like social media, emails site usage, purchases, and feedback...
The application programming interface (API) is one of the most commonly used acronyms. The acronym is used in many places such as in enterprise java code, rails web app and in command-line tools. In case you want to avoid an Application programming interface, you will have to write every single line code from scratch. This is can be done in custom API development...
Very few people have an idea of what Custom Enterprise Software is and how to get the best in the market, how and why to invest in a Custom Enterprise Software and for some people or companies, how to build it. Let us, first of all...
Are you an entrepreneur on the verge of starting your own business and want consumers to understand your products or brand better? Do you have multiple businesses and you realize productivity has been declining? Then you have come to the right place...
Have you experienced sluggish responses from your IT equipment? Does your hardware appear like it is a century old? Are there new and more efficient IT equipment that by far surpasses your equipment? Has your business overgrown hence the current equipment are unable to meet your needs?
Without customized digital infrastructures adapted to your needs, success in an entrepreneurial and business context is very difficult and sometimes even unsustainable.
No one could have imagined a few years ago how popular social media would become. Statista also reveals that in 2017, there were nearly 22 million regular users on these networks (Facebook, Instagram, twitter, etc.).
Today, more than 80% of Internet traffic is carried by mobile devices (smartphone, iPad, etc.).
Although the use of the web and its technologies continues to grow at a rapid pace pushing companies to improve their online presence, there are still many who do not respect mobile standards and lose traffic and therefore potential customers.
Marketing is one of the most important activities for the development of a product and its acceptance by the customer. Until very recently, conventional marketing has dominated practices in all industries.
In the previous article we talked about the relevance of using video in your marketing strategies. Today we will go into more detail by talking about Motion Design.
As we know, in recent years, an image speaks better than words. We see it with advertising. Whether on TV, in newspapers, on billboards, or even on internet banners. There are few ads with only textual content. Starting from the postulate that the image speaks better than the texts, we can logically think that the video speaks even better than the image. And it's a reality.
Two months ago, we talked about the importance of investing in a good visual identity. Today we are going to talk about the two trends of design that we use today in the digital world: Flat design and Material design, two styles that are both similar and different.
The GDPR stands for General Data Protection Regulation and refers to the latest European directive on personal data, published in 2016 and in force since May 2018. It provides in particular for strengthened obligations to protect the data held, devices relating to the expression of consent to collection and the development of the concept of portability.
With the aim of helping companies improve their notoriety through their blogs. Oshara Inc, shares his knowledge about Netlinking in this article.
Today, with the importance of social networks in our daily lives, it is difficult to avoid them, just as much as their impacts. Above all, the majority of Quebec Internet users surf more on social networks to collect information.
Today's article focuses on influential marketing, a sub-category of marketing, very useful in the launch phase of a new product.
You want to develop your own e-commerce platform. But you have, difficulties to make your choice in the various CMS (Content Management System) of e-commerce, in particular between Magento and Prestashop?
Like Twitter and Facebook, Instagram offers the possibility for administrators of an Instagram page to certify certain pages. Oshara Inc, a web agency specialized in web marketing and digital design, enlightens you on how to get the small blue Instagram badge, a sign of performance.
In a context where the reliability of information becomes important. Social networks have developed tools to authenticate information sources. One of Twitter's tools in this regard is to give account administrators the ability to certify their profile. To give you an idea, what it looks like, a certified account gets the Twitter badge.
Like other social platforms, Facebook shares the same desire to ensure that reliable information is available online. To do this, a Facebook badge is now available
Follow our tips to find out how and why you can get BluePrint Facebook Certification.
You may have the best service, an innovative business, a revolutionary idea... If the traffic of your website is close to a very low rate of visit, at the marketing level it will be very complicated.
With the advent of social networks, we are often asked about the relevance of having a Website. Many still today underestimate the power of such a tool in a communication strategy. So, we want to share with you some important reasons why you should consider investing in a website.
Complicated to find something more important than visual identity in business communication. The visual identity of a company is the first approach to the customer, it allows him to recognize and identify in a flash the company. Its graphics, its acronym, its font act as a signature and disseminate values that reason in the minds of customers. Oshara agency now explains the reasons for investing in a good visual identity.
Nowadays, setting up a website has never been so easy. Now, the main difficulty is to select the content management system adapted to your needs.
You have often heard about identity theft events or even know relatives who have been victims of identity theft. So you know there's a great risk of being trapped in this world where the genius of dishonest people has no limit.
By definition, a communication agency (marketing) is a company that plans and harmonizes internal and / or external communication on behalf of its clients. There are essentially 2 types of Agencies: Internal communication aims to unite the company’s personnel around the company’s objectives. Examples: internet sites, intranet, company wiki, etc…
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