Email marketing is like having a super handy tool for your business. It helps you reach lots of people at once, so you can tell them about your product or service. You can make each email special for the receiver who gets it, which is great. Plus, there are no added cost which makes the whole process very cheap.
Email marketing is a powerful digital marketing strategy used by businesses to reach and engage with their target audience. It offers numerous benefits, including cost-effectiveness, targeted audience segmentation, and measurable results. By crafting personalized and relevant messages, businesses can effectively nurture leads, drive sales, and increase brand awareness.
One of the key advantages of email marketing is its cost-effectiveness compared to traditional marketing channels. With minimal expenses for email marketing platforms and tools, businesses can reach a large audience at a fraction of the cost of other advertising methods. Additionally, email marketing allows for precise targeting and segmentation based on subscriber data, enabling businesses to tailor their messages to specific demographics, interests, or behaviors.
Using email marketing provides valuable insights through detailed analytics, allowing businesses to track metrics such as open rates, click-through rates, and conversions. These insights help marketers refine their strategies, optimize campaigns, and enhance overall performance. By using automation tools and personalization techniques, businesses can create engaging and relevant email content that resonates with their audience, and drive customer engagement and sales.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
Email marketing enables businesses to reach a broader audience with ease. Through email campaigns, companies can connect with subscribers across different geographic locations, time zones, and demographics simultaneously. This expansive reach allows businesses to engage with diverse audiences, fostering brand awareness and maximizing their marketing efforts effectively.
Effective communication with customers via email entails personalized, timely messages that resonate with their needs and preferences. By fostering a two-way dialogue, addressing concerns, and delivering valuable content, businesses build trust, loyalty, and lasting relationships, enhancing customer engagement and driving business success.
Email marketing serves as a potent tool for lead generation. By offering incentives or valuable content, businesses entice prospects to subscribe, expanding their email list. Through targeted campaigns and nurturing sequences, companies engage leads, guiding them through the sales funnel. This proactive approach cultivates relationships, driving conversions and business growth.
Email marketing offers low-cost promotion compared to traditional advertising methods. With minimal expenses for email platforms, businesses can reach a wide audience inexpensively. By crafting compelling content and targeting specific segments, companies maximize their marketing budget, achieving significant ROI and driving sales without breaking the bank.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
First we segment your email list based on demographics or past interactions to tailor content to each group's interests, increasing engagement and conversion rates.
We craft personalized email content that grabs attention, provides value, and prompts action, focusing on addressing recipients' pain points or offering solutions to drive engagement.
We choose the optimal timing and frequency for sending emails to maximize open rates, utilizing A/B testing to refine strategies based on performance metrics.
Monitor key metrics like open rates and click-through rates to gauge campaign effectiveness, analyzing data to refine strategies and ensure ongoing success.
We are aware of the importance of the budget for any company, no matter its size. However, just like our services, our rates are tailored to meet a specific need you have. No matter what your project is and if we have the capacity to do it, we will always offer you an advantageous and flexible pricing. And if that’s not enough for you, we will offer you an additional 10% discount on the lowest estimate you will get on the market. Finally, depending on your budget, we can also offer you a solution that will allow you to realize your project, by clearly defining with you the priorities for the deployment of the project.
For the elaboration and validation of deliverables, we will use the “Agile” method. The “Agile” method recommended here is the best and the most adapted for the realization of your web project. It is a method that we use a lot because it allows you to be involved in the development process from the beginning to the end of the project. With this method, the efforts of our teams are concentrated on small blocks of tasks and allow us to quickly modify the direction of the project according to the evolution of your needs.
In order to guarantee our clients quality deliverables, we have developed process-based methods aimed at prevention rather than cure.
Therefore, our quality assurance process starts at the beginning of the project, is applied at all stages of the project to ensure: