Maximize your business visibility with Google Ads on Google Search, YouTube and the web to reach your potential customers. Our advertising campaigns on Google Ads allow you to manage your marketing budget efficiently.
Today, most people use Google to search for information about the products and services they need. Google Ads is a powerful tool that allows businesses to reach a wider audience with targeted ads.
By placing an ad with Google Ads, you can reach potential customers at the very moment they are looking for products or services you offer.
So never miss an opportunity to sell again by presenting your products and services at the very moment your customers are most likely to buy them. With our advertising campaigns and ads on Google Ads, boost your online visibility and increase your sales today!”
With our Google Ads campaign management service, you are guaranteed to get the most out of your advertising budget. We provide you with our expertise and tools to create and manage targeted and effective ads on Google. You can control your advertising budget by setting a monthly cap and adjusting it at any time based on your results.
experience. For over a decade, Oshara has been at the forefront of website development, technology applications and digital marketing.
projects. We have deployed thousands of websites, online stores and Web applications for companies and institutions in Canada and around the world.
marketing campaigns. Thanks to successful campaigns in SEO, Google Ads and Facebook, we have established ourselves as a leader in online advertising solutions.
of revenue generated. Our solutions have generated millions of dollars in revenue for our customers, giving them an exponential return on their investment.
Targeted advertising in Google Ads enables businesses to reach specific audiences by using keyword targeting, demographic filters, geographic locations, user interests, and device preferences. This precision ensures ads are shown to the most relevant potential customers, maximizing effectiveness and ROI.
Google Ads offers high reach by accessing millions of users across Google Search, YouTube, and the Google Display Network. This vast network allows businesses to connect with a global audience or target specific regions and languages for maximum impact.
Google Ads provides measurable results through detailed analytics, offering insights into clicks, impressions, click-through rates, and conversions. Conversion tracking allows businesses to assess ad effectiveness by monitoring actions like purchases and sign-ups, enabling data-driven decisions to optimize campaigns.
Remarketing in Google Ads re-engages users who previously visited your website but did not convert. By showing tailored ads to these visitors across the web, businesses can remind them of products or services, increasing the chances of conversion and customer retention.
We use a proven 4-step process that we tailor to each of our customers’ objectives:
Founded as a technology company, our deep-rooted IT expertise sets us apart. We build digital solutions that go beyond aesthetics to guarantee high-performance, scalable and future-proof technologies.
We take a tailored approach to every project. Our solutions are designed around your business needs and are constantly refined to optimize performance and engagement.
We integrate data into every decision and strategy. Our analytical approach means we deliver campaigns and solutions optimized for growth and engagement.
From ideas to execution and ongoing support, we offer a complete range of services to meet all your digital needs.
Google Ads is an online advertising platform offered by Google. Advertisers can use Google Ads to create text, display, or video ads and display them on Google’s websites, apps, and services, as well as on Google’s partner websites. Google Ads allows businesses and advertisers to reach a very large and highly targeted audience based on the keywords and targeting criteria they set. Advertisers can also track the performance of their ads and adjust their strategy in real time to achieve optimal results.
In short, Google Ads is a very powerful advertising platform that can help businesses reach their target audience efficiently and cost-effectively.
Google Ads pricing is based on an auction system where advertisers bid on relevant keywords for their ads. The cost per click (CPC) is determined by the highest bid for that keyword. This means that if you bid higher than your competitors on a keyword, your ad will have a better chance of appearing at the top of search results.
The cost per click is determined by several factors, including the quality of your ad and the relevance of your website to the ad. The more relevant and high-quality your ad is, the less you will pay for each click on your ad.
In addition to cost per click, Google Ads also offers other pricing options, including cost per thousand impressions (CPM) and cost per acquisition (CPA). CPM is used for display ads and is based on the number of times your ad is shown, while CPA is based on the cost for each action taken on your website, such as a purchase or signup.
It is important to note that the daily budget you set for your ad campaign also determines the number of impressions and clicks you can get each day. Generally, the more you spend, the more your ad will be shown.
Cost per click (CPC) on Google Ads is the amount advertisers pay each time someone clicks on their ad in Google search results. CPC is determined by an auction system, where advertisers bid on keywords that are relevant to their ads. The amount of the bid, as well as the quality and relevance of the ad, can influence the cost per click. CPC on Google Ads can vary depending on several factors, such as the market and keyword competition. The higher the bid, the more likely the ad will be to show and get clicks.
To create an effective advertising campaign on Google Ads, here are some steps to follow:
By following these steps, you can create an effective advertising campaign on Google Ads that achieves your goals in a cost-effective manner.
Each ad type has its own benefits and can be used depending on your ad campaign goals.
The best performance metrics for a Google Ads ad campaign depend on your marketing goals and advertising strategy. However, here are some key metrics you can use to evaluate your campaign’s performance:
Click-through rate (CTR): CTR measures the number of clicks on your ad compared to the total number of impressions. A high CTR indicates that your ad is relevant to users and engaging them.
Cost-per-click (CPC): CPC measures the average cost per click on your ad. It’s important to monitor CPC to ensure you’re not overspending on each click.
Conversion rate: Conversion rate measures the percentage of users who took a desired action, such as purchasing a product or submitting a form. A high conversion rate indicates that your ad is effective at getting users to take action.
Cost per conversion: Cost per conversion measures the average cost per desired action. It’s important to monitor cost per conversion to ensure your ad spend is profitable.
Return on ad spend (ROAS): ROAS measures the amount of revenue generated compared to advertising costs. A high ROAS indicates that your ad campaign is profitable.
Ad Quality Score: Ad Quality Score measures how relevant your ad is to the keywords you’re targeting. A high Quality Score can help lower your cost per click and improve your ad rank.
Using these key performance indicators, you can evaluate how your Google Ads campaign is performing and make adjustments to improve results.
The best way to track the performance of a Google Ads campaign depends on your marketing goals and personal preferences. Here are some options to help you track and analyze your campaign’s performance:
Use the Google Ads interface: The Google Ads interface allows you to track your campaign’s performance, analyze results, and make adjustments in real time.
Use Google Analytics: Google Analytics can help you track how users behave on your website after clicking on an ad. It lets you see which pages they visited, how long they spent on the site, and what actions they took.
Use third-party tools: There are many third-party tools that can help you track and analyze your campaign’s performance, such as SEMrush, Ahrefs, Moz, and more.
Set clear goals: Before you launch an ad campaign, set clear, measurable goals so you know what you want to accomplish with your campaign. This will help you track and analyze performance more accurately.
Monitor performance regularly: Monitor your campaign performance regularly to spot trends and potential issues. By being proactive and making adjustments in real-time, you can improve your campaign results.
By using a combination of these methods, you can track and analyze the performance of your Google Ads campaign effectively.