{"id":25706,"date":"2025-03-13T14:46:23","date_gmt":"2025-03-13T18:46:23","guid":{"rendered":"https:\/\/oshara.ca\/comment-determiner-un-budget-marketing-juste-pour-votre-entreprise\/"},"modified":"2025-05-23T12:44:36","modified_gmt":"2025-05-23T16:44:36","slug":"how-to-determine-the-right-marketing-budget-for-your-business","status":"publish","type":"post","link":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/","title":{"rendered":"How To Determine The Right Marketing Budget For Your Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me walk you through this thought process that I\u2019ve shared with dozens of entrepreneurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Defining Your Marketing Goals\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">remember Mathieu, the founder of a gym. During our first coffee meeting, he told me: <em>&#8220;I just want more clients.&#8221;<\/em> But after an hour of discussion, we refined his goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I want to attract 50 new clients within the next 6 months.<\/li>\n\n\n\n<li>I want to increase brand awareness by 30% on Montreal\u2019s North Shore.<\/li>\n\n\n\n<li>I want to generate $100,000 in revenue from new memberships.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This clarity has transformed our approach. If you know that each customer costs you around $50 to acquire and you&#8217;re aiming for 100 in a quarter, you need at least $5,000. It&#8217;s that simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Using Financial Benchmarks<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During a workshop I attended last year, I remember Sophie, the owner of a 15-person SME, asking: <em>&#8220;How much do other businesses like mine invest?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what experience has taught me:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Startups in growth mode? Often 10-20% of revenue<\/li>\n\n\n\n<li>Established SMEs like Sophie\u2019s? Typically 5-10%<\/li>\n\n\n\n<li>Large corporations? They usually maintain investments above 10%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re just starting out or looking to accelerate growth, don\u2019t hesitate to aim for the <strong>higher end<\/strong> of these ranges. I\u2019ve seen too many businesses fail because they weren\u2019t bold enough at this stage.New chat<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Understanding the Costs of Different Marketing Channels<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I often hear clients (especially in e-commerce) ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Realistically, how much does a good Google Ads strategy cost?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how I break it down for them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online ads (Google Ads, Meta, etc.): Expect $500 to several thousand per month, depending on your industry. Real estate ads cost a fortune, while fashion is usually cheaper.<\/li>\n\n\n\n<li>SEO &amp; Content Marketing: It\u2019s a marathon, not a sprint. Good agencies charge 1,500to1,500to5,000 monthly, but results build over time.SEO &amp; Content Marketing: It\u2019s a marathon, not a sprint. Good agencies charge 1,500to1,500to5,000 monthly, but results build over time.<\/li>\n\n\n\n<li>Email Marketing: Relatively affordable (50to50to500\/month) and often highly profitable. Claire, a florist, generated 30% of her annual revenue from a $70\/month newsletter.<\/li>\n\n\n\n<li>PR &amp; Influencers: Costs vary wildly, but budget significantly more if you\u2019re targeting big names.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">My advice? Don\u2019t put all your eggs in one basket. The best results I\u2019ve seen come from businesses that diversify their budget wisely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Measuring Return on Investment (ROI)\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I spend $3,000 a month on marketing, but I don\u2019t know if it\u2019s profitable.&#8221;With Marc, we set up three simple metrics to track performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Acquisition Cost (CAC): &#8220;How much does each new customer cost?&#8221;\u2192 For him, it was $18 (if my memory is as sharp as I think!).<\/li>\n\n\n\n<li>Customer Lifetime Value (LTV): &#8220;How much does each customer spend annually?&#8221;\u2192 On average, $240 per year.<\/li>\n\n\n\n<li>Conversion Rate: &#8220;What percentage of people reached by campaigns visit?&#8221; \u2192 3.2% of those who saw his ads came to dine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These figures were an eye-opener: every dollar invested generated 13. His budget was not a problem &#8211; in fact, it was undersized!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Test and Adjust Regularly<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve always advocated this approach to my clients: allocate about 20% of your marketing budget to experimentation. Think of this portion as your personal &#8220;marketing lab.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beauty of this method lies in its flexibility. When you discover a channel that performs exceptionally well, you can gradually shift more resources into it. The surprises in marketing are frequent\u2014often, it&#8217;s not the most expensive strategies that generate the best returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without this experimental mindset, you risk missing out on incredible opportunities that your competitors haven&#8217;t even spotted yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Right Marketing Budget for Sustainable Growth<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The ideal marketing budget is one that helps you achieve your goals while maintaining a positive return. It&#8217;s a delicate balance\u2014but not a mysterious one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having guided dozens of entrepreneurs through this process, I\u2019ve observed the same truth time and again: It\u2019s not about the size of the budget, but its relevance and smart allocation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still unsure about your marketing strategy? Need an outside perspective to optimize your budget? Let\u2019s discuss it\u2014I\u2019d be happy to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":24956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-25706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Odric Legbassi\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Oshara\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara\" \/>\n\t\t<meta property=\"og:description\" content=\"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/cdn.oshara.ca\/wpsite\/2023\/05\/19031945\/Drive-you-results-02.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/cdn.oshara.ca\/wpsite\/2023\/05\/19031945\/Drive-you-results-02.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-03-13T18:46:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-05-23T16:44:36+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/osharainc\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@osharainc\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@osharainc\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/cdn.oshara.ca\/wpsite\/2023\/05\/19031945\/Drive-you-results-02.jpg\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"Odric Legbassi\" \/>\n\t\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#article\",\"name\":\"How To Determine The Right Marketing Budget For Your Business \\u2013 Oshara\",\"headline\":\"How To Determine The Right Marketing Budget For Your Business\",\"author\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/author\\\/odric\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/cdn.oshara.ca\\\/wpsite\\\/2025\\\/03\\\/02150917\\\/Budget-marketing.jpg\",\"width\":1000,\"height\":600,\"caption\":\"D\\u00e9terminer un Budget Marketing\"},\"datePublished\":\"2025-03-13T14:46:23-04:00\",\"dateModified\":\"2025-05-23T12:44:36-04:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#webpage\"},\"articleSection\":\"Blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/oshara.ca\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/category\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/oshara.ca\\\/en\\\/category\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#listItem\",\"name\":\"How To Determine The Right Marketing Budget For Your Business\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#listItem\",\"name\":\"Accueil\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#listItem\",\"position\":3,\"name\":\"How To Determine The Right Marketing Budget For Your Business\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#organization\",\"name\":\"Oshara Inc\",\"description\":\"Web and marketing agency in Montreal, Canada\",\"url\":\"https:\\\/\\\/oshara.ca\\\/en\\\/\",\"email\":\"hello@oshara.ca\",\"telephone\":\"+15146677144\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/cdn.oshara.ca\\\/wpsite\\\/2022\\\/08\\\/19032605\\\/oshara-2022-logo-color.svg\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#organizationLogo\",\"width\":5938,\"height\":971,\"caption\":\"oshara-logo-color\"},\"image\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/osharainc\",\"https:\\\/\\\/twitter.com\\\/osharainc\",\"https:\\\/\\\/www.instagram.com\\\/osharainc\\\/\",\"https:\\\/\\\/www.pinterest.ca\\\/osharainc\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJCCHFiH2xW8CzyiL-qYvVQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oshara-inc\"],\"address\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"4605 Boul Lapini\\u00e8re, B\\u00e2timent B, Suite 350,\",\"postalCode\":\"J4Z 3T5\",\"addressLocality\":\"Brossard\",\"addressRegion\":\"Quebec\",\"addressCountry\":\"CA\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/author\\\/odric\\\/#author\",\"url\":\"https:\\\/\\\/oshara.ca\\\/en\\\/author\\\/odric\\\/\",\"name\":\"Odric Legbassi\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/05778933c31062cf6fc95dad1d33365787ea19fbdf6e31b94a7ffed2ec457580?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Odric Legbassi\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#webpage\",\"url\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/\",\"name\":\"How To Determine The Right Marketing Budget For Your Business \\u2013 Oshara\",\"description\":\"Ah, the marketing budget! I\\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\\u2019ve shared\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/author\\\/odric\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/author\\\/odric\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/cdn.oshara.ca\\\/wpsite\\\/2025\\\/03\\\/02150917\\\/Budget-marketing.jpg\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#mainImage\",\"width\":1000,\"height\":600,\"caption\":\"D\\u00e9terminer un Budget Marketing\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/how-to-determine-the-right-marketing-budget-for-your-business\\\/#mainImage\"},\"datePublished\":\"2025-03-13T14:46:23-04:00\",\"dateModified\":\"2025-05-23T12:44:36-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oshara.ca\\\/en\\\/\",\"name\":\"Oshara\",\"description\":\"Web and marketing agency in Montreal, Canada\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/oshara.ca\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How To Determine The Right Marketing Budget For Your Business \u2013 Oshara<\/title>\n\n","aioseo_head_json":{"title":"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara","description":"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared","canonical_url":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#article","name":"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara","headline":"How To Determine The Right Marketing Budget For Your Business","author":{"@id":"https:\/\/oshara.ca\/en\/author\/odric\/#author"},"publisher":{"@id":"https:\/\/oshara.ca\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.oshara.ca\/wpsite\/2025\/03\/02150917\/Budget-marketing.jpg","width":1000,"height":600,"caption":"D\u00e9terminer un Budget Marketing"},"datePublished":"2025-03-13T14:46:23-04:00","dateModified":"2025-05-23T12:44:36-04:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#webpage"},"isPartOf":{"@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#webpage"},"articleSection":"Blog"},{"@type":"BreadcrumbList","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/#listItem","position":1,"name":"Accueil","item":"https:\/\/oshara.ca\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/category\/blog\/#listItem","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/category\/blog\/#listItem","position":2,"name":"Blog","item":"https:\/\/oshara.ca\/en\/category\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#listItem","name":"How To Determine The Right Marketing Budget For Your Business"},"previousItem":{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/#listItem","name":"Accueil"}},{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#listItem","position":3,"name":"How To Determine The Right Marketing Budget For Your Business","previousItem":{"@type":"ListItem","@id":"https:\/\/oshara.ca\/en\/category\/blog\/#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/oshara.ca\/en\/#organization","name":"Oshara Inc","description":"Web and marketing agency in Montreal, Canada","url":"https:\/\/oshara.ca\/en\/","email":"hello@oshara.ca","telephone":"+15146677144","logo":{"@type":"ImageObject","url":"https:\/\/cdn.oshara.ca\/wpsite\/2022\/08\/19032605\/oshara-2022-logo-color.svg","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#organizationLogo","width":5938,"height":971,"caption":"oshara-logo-color"},"image":{"@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/osharainc","https:\/\/twitter.com\/osharainc","https:\/\/www.instagram.com\/osharainc\/","https:\/\/www.pinterest.ca\/osharainc\/","https:\/\/www.youtube.com\/channel\/UCJCCHFiH2xW8CzyiL-qYvVQ","https:\/\/www.linkedin.com\/company\/oshara-inc"],"address":{"@id":"https:\/\/oshara.ca\/en\/#postaladdress","@type":"PostalAddress","streetAddress":"4605 Boul Lapini\u00e8re, B\u00e2timent B, Suite 350,","postalCode":"J4Z 3T5","addressLocality":"Brossard","addressRegion":"Quebec","addressCountry":"CA"}},{"@type":"Person","@id":"https:\/\/oshara.ca\/en\/author\/odric\/#author","url":"https:\/\/oshara.ca\/en\/author\/odric\/","name":"Odric Legbassi","image":{"@type":"ImageObject","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/05778933c31062cf6fc95dad1d33365787ea19fbdf6e31b94a7ffed2ec457580?s=96&d=mm&r=g","width":96,"height":96,"caption":"Odric Legbassi"}},{"@type":"WebPage","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#webpage","url":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/","name":"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara","description":"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/oshara.ca\/en\/#website"},"breadcrumb":{"@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#breadcrumblist"},"author":{"@id":"https:\/\/oshara.ca\/en\/author\/odric\/#author"},"creator":{"@id":"https:\/\/oshara.ca\/en\/author\/odric\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.oshara.ca\/wpsite\/2025\/03\/02150917\/Budget-marketing.jpg","@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#mainImage","width":1000,"height":600,"caption":"D\u00e9terminer un Budget Marketing"},"primaryImageOfPage":{"@id":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/#mainImage"},"datePublished":"2025-03-13T14:46:23-04:00","dateModified":"2025-05-23T12:44:36-04:00"},{"@type":"WebSite","@id":"https:\/\/oshara.ca\/en\/#website","url":"https:\/\/oshara.ca\/en\/","name":"Oshara","description":"Web and marketing agency in Montreal, Canada","inLanguage":"en-US","publisher":{"@id":"https:\/\/oshara.ca\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Oshara","og:type":"article","og:title":"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara","og:description":"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared","og:url":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/","og:image":"https:\/\/cdn.oshara.ca\/wpsite\/2023\/05\/19031945\/Drive-you-results-02.jpg","og:image:secure_url":"https:\/\/cdn.oshara.ca\/wpsite\/2023\/05\/19031945\/Drive-you-results-02.jpg","og:image:width":1200,"og:image:height":627,"article:published_time":"2025-03-13T18:46:23+00:00","article:modified_time":"2025-05-23T16:44:36+00:00","article:publisher":"https:\/\/www.facebook.com\/osharainc","twitter:card":"summary_large_image","twitter:site":"@osharainc","twitter:title":"How To Determine The Right Marketing Budget For Your Business \u2013 Oshara","twitter:description":"Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared","twitter:creator":"@osharainc","twitter:image":"https:\/\/cdn.oshara.ca\/wpsite\/2023\/05\/19031945\/Drive-you-results-02.jpg","twitter:label1":"Written by","twitter:data1":"Odric Legbassi","twitter:label2":"Est. reading time","twitter:data2":"4 minutes"},"aioseo_meta_data":{"post_id":"25706","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-11-14 14:25:58","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2025-05-23 16:27:46","updated":"2025-11-28 18:28:32"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/oshara.ca\/en\/\" title=\"Accueil\">Accueil<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/oshara.ca\/en\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Determine The Right Marketing Budget For Your Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Accueil","link":"https:\/\/oshara.ca\/en\/"},{"label":"Blog","link":"https:\/\/oshara.ca\/en\/category\/blog\/"},{"label":"How To Determine The Right Marketing Budget For Your Business","link":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/"}],"_links":{"self":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/posts\/25706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/comments?post=25706"}],"version-history":[{"count":0,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/posts\/25706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/media\/24956"}],"wp:attachment":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/media?parent=25706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/categories?post=25706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/tags?post=25706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}