{"id":25706,"date":"2025-03-13T14:46:23","date_gmt":"2025-03-13T18:46:23","guid":{"rendered":"https:\/\/oshara.ca\/comment-determiner-un-budget-marketing-juste-pour-votre-entreprise\/"},"modified":"2025-05-23T12:44:36","modified_gmt":"2025-05-23T16:44:36","slug":"how-to-determine-the-right-marketing-budget-for-your-business","status":"publish","type":"post","link":"https:\/\/oshara.ca\/en\/how-to-determine-the-right-marketing-budget-for-your-business\/","title":{"rendered":"How To Determine The Right Marketing Budget For Your Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me walk you through this thought process that I\u2019ve shared with dozens of entrepreneurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Defining Your Marketing Goals\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">remember Mathieu, the founder of a gym. During our first coffee meeting, he told me: <em>&#8220;I just want more clients.&#8221;<\/em> But after an hour of discussion, we refined his goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I want to attract 50 new clients within the next 6 months.<\/li>\n\n\n\n<li>I want to increase brand awareness by 30% on Montreal\u2019s North Shore.<\/li>\n\n\n\n<li>I want to generate $100,000 in revenue from new memberships.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This clarity has transformed our approach. If you know that each customer costs you around $50 to acquire and you&#8217;re aiming for 100 in a quarter, you need at least $5,000. It&#8217;s that simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Using Financial Benchmarks<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During a workshop I attended last year, I remember Sophie, the owner of a 15-person SME, asking: <em>&#8220;How much do other businesses like mine invest?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what experience has taught me:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Startups in growth mode? Often 10-20% of revenue<\/li>\n\n\n\n<li>Established SMEs like Sophie\u2019s? Typically 5-10%<\/li>\n\n\n\n<li>Large corporations? They usually maintain investments above 10%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re just starting out or looking to accelerate growth, don\u2019t hesitate to aim for the <strong>higher end<\/strong> of these ranges. I\u2019ve seen too many businesses fail because they weren\u2019t bold enough at this stage.New chat<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Understanding the Costs of Different Marketing Channels<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I often hear clients (especially in e-commerce) ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Realistically, how much does a good Google Ads strategy cost?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how I break it down for them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online ads (Google Ads, Meta, etc.): Expect $500 to several thousand per month, depending on your industry. Real estate ads cost a fortune, while fashion is usually cheaper.<\/li>\n\n\n\n<li>SEO &amp; Content Marketing: It\u2019s a marathon, not a sprint. Good agencies charge 1,500to1,500to5,000 monthly, but results build over time.SEO &amp; Content Marketing: It\u2019s a marathon, not a sprint. Good agencies charge 1,500to1,500to5,000 monthly, but results build over time.<\/li>\n\n\n\n<li>Email Marketing: Relatively affordable (50to50to500\/month) and often highly profitable. Claire, a florist, generated 30% of her annual revenue from a $70\/month newsletter.<\/li>\n\n\n\n<li>PR &amp; Influencers: Costs vary wildly, but budget significantly more if you\u2019re targeting big names.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">My advice? Don\u2019t put all your eggs in one basket. The best results I\u2019ve seen come from businesses that diversify their budget wisely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Measuring Return on Investment (ROI)\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I spend $3,000 a month on marketing, but I don\u2019t know if it\u2019s profitable.&#8221;With Marc, we set up three simple metrics to track performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Acquisition Cost (CAC): &#8220;How much does each new customer cost?&#8221;\u2192 For him, it was $18 (if my memory is as sharp as I think!).<\/li>\n\n\n\n<li>Customer Lifetime Value (LTV): &#8220;How much does each customer spend annually?&#8221;\u2192 On average, $240 per year.<\/li>\n\n\n\n<li>Conversion Rate: &#8220;What percentage of people reached by campaigns visit?&#8221; \u2192 3.2% of those who saw his ads came to dine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These figures were an eye-opener: every dollar invested generated 13. His budget was not a problem &#8211; in fact, it was undersized!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Test and Adjust Regularly<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve always advocated this approach to my clients: allocate about 20% of your marketing budget to experimentation. Think of this portion as your personal &#8220;marketing lab.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beauty of this method lies in its flexibility. When you discover a channel that performs exceptionally well, you can gradually shift more resources into it. The surprises in marketing are frequent\u2014often, it&#8217;s not the most expensive strategies that generate the best returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without this experimental mindset, you risk missing out on incredible opportunities that your competitors haven&#8217;t even spotted yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Right Marketing Budget for Sustainable Growth<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The ideal marketing budget is one that helps you achieve your goals while maintaining a positive return. It&#8217;s a delicate balance\u2014but not a mysterious one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having guided dozens of entrepreneurs through this process, I\u2019ve observed the same truth time and again: It\u2019s not about the size of the budget, but its relevance and smart allocation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still unsure about your marketing strategy? Need an outside perspective to optimize your budget? Let\u2019s discuss it\u2014I\u2019d be happy to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the marketing budget! I\u2019ve seen many entrepreneurs (myself included) struggle with this question. Invest too little, and your business stays in the shadows. Spend too much without a strategy, and it\u2019s money down the drain. So, how do you find that sweet spot? Let me walk you through this thought process that I\u2019ve shared [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":24956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-25706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/posts\/25706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/comments?post=25706"}],"version-history":[{"count":0,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/posts\/25706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/media\/24956"}],"wp:attachment":[{"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/media?parent=25706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/categories?post=25706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oshara.ca\/en\/wp-json\/wp\/v2\/tags?post=25706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}