Pros<\/p>\n\n\n\n
- \n
- Almost instant results<\/li>\n\n\n\n
- Very easy to get another version or correction<\/li>\n\n\n\n
- Great for very specific research<\/li>\n\n\n\n
- Written content can be passed as something taken from Wikipedia<\/li>\n<\/ul>\n\n\n\n
Cons<\/p>\n\n\n\n
- \n
- Dull tone of writing<\/li>\n\n\n\n
- The results you get are usually copy of someone’s work so it sounds made for that specific topic<\/li>\n\n\n\n
- Repetitive<\/li>\n\n\n\n
- Favors some keywords\/facts\/point on the account of others<\/li>\n<\/ul>\n\n\n\n
Now you may wonder how do we navigate all of this when using ChatGPT?<\/p>\n\n\n\n
We usually use ChatGPT as inspiration and for outlining our content. We also use it when we are researching very specific questions, or look for specific information, and it will take double or even triple the effort and time to find it.<\/p>\n\n\n\n
We try to never copy whole paragraphs directly and always try to rewrite at least a certain part of the text so we can make it more interesting and easier to read. We have also noticed that ChatGPT can become very repetitive over time, and usually, it gives back sentence formulations that it has been fed previously, so we always try to break up these sentences into smaller ones and give them more dynamism and put them into context.<\/p>\n\n\n\n
Ok, so what are the best uses of ChatGPT for marketing? <\/p>\n\n\n\n
Here are 5 ways to use ChatGPT for marketing effectively:<\/p>\n\n\n\n
Writing Titles<\/h2>\n\n\n\n
ChatGPT is awesome for writing titles, or any headings for that matter. To make your title SEO friendly<\/a>, you should always add at least your main keyword in the title. <\/p>\n\n\n\n
Where ChatGPT comes in handy is giving you all the variations of the title and different words used that would take a lot of time to think of them yourself.<\/p>\n\n\n\n
For example let\u2019s see what titles will ChatGPT suggest with the keywords \u201cChatGPT and Marketing\u201d:<\/p>\n\n\n\n
![\"ChatGPT](\"https:\/\/cdn.oshara.ca\/wpsite\/2024\/01\/02125054\/chatgpt-writing-titles.jpg\")
<\/figure>\n\n\n\nGenerating Content Ideas<\/h2>\n\n\n\n
Content creation can be really tough sometimes, especially the first few sentences and the outline of the whole content piece. And it’s really hard if you aim for quality content<\/a>.<\/p>\n\n\n\n
ChatGPT is great for both of these things, as well as writing full paragraphs and sentences that you can insert when needed to get the desired word count or cover a part that is not so important. ChatGPT can help with other areas of content marketing too, as writing social media posts, product descriptions and writing the AI content in the tone and expectation of your target audience.<\/p>\n\n\n\n
<\/p>\n\n\n\n
![\"ChatGPT](\"https:\/\/cdn.oshara.ca\/wpsite\/2024\/01\/02125051\/chatgpt-writing-article-outline.jpg\")
<\/figure>\n\n\n\nThis is very important for us as marketers and for business owners alike because we want the generative content that we get from artificial intelligence tools to be able to drive organic traffic and drive conversion rates<\/a>.<\/p>\n\n\n\n
Researching Specific Topics<\/h2>\n\n\n\n
Researching a highly specific topics and information can be very tedious and takes a lot of time. One of the biggest advantages of ChatGPT is easily accessing information about specific topics because AI already has this information in its memory, so you can ask specific questions and get the right answers in a matter of seconds.<\/p>\n\n\n\n
For example if you wanted to find out \u201cwhat was the fastest run in history?\u201d you will have to type it into Google and then open multiple links. On most of these websites you have different information about 100m runs, 200m runs, marathons and so on. So you will have to sort this information and conclude that you would like to know the information for the 100m run because of course that would be faster than longer races. Then you will have to research this topic again on Google and ask \u201cwhat was the fastest run in 100 m category\u201d and you will get a load more links that you can look through, and on and on. <\/p>\n\n\n\n
On ChatGPT you can do all of that by just asking the original question \u201cwhat is the fastest run in history\u201d and in seconds you will get the answer that it was Usain Bolt in 100m category. He ran that distance in 9.58 seconds in 2009 World Championship in Berlin.<\/p>\n\n\n\n
![\"ChatGPT](\"https:\/\/cdn.oshara.ca\/wpsite\/2024\/01\/02125046\/chatgpt-answering-specific-question.jpg\")
<\/figure>\n\n\n\nRewriting Content<\/h2>\n\n\n\n
We already mentioned rewriting content above, but here we would like to expand our thinking and give you some clear direction.<\/p>\n\n\n\n
Many times when you write you get a \u201cwriter’s block\u201d an inability to continue and express your thinking in a concise manner. ChatGPT is a huge help here, because it gives you the option to rewrite your content and give you new angle on which you can continue.<\/p>\n\n\n\n
In the past writers or content creators used to just leave it like that or go to sleep and come to it tomorrow (which are still great ideas:)), but now you can also use ChatGPT to give you another version or fix your content in the way you like. <\/p>\n\n\n\n
The prompt I used the most is \u201cgive me more versions\u201d, followed by \u201cmake it more simple\u201d, or \u201cwrite it shorter\u201d.<\/p>\n\n\n\n
And when you get five different versions you kind of get your inspiration again and you can continue writing and use the version you like. This trick works for all kind of writing from titles and headlines to whole paragraphs.<\/p>\n\n\n\n
![\"Rewriting](\"https:\/\/cdn.oshara.ca\/wpsite\/2024\/01\/02125058\/rewriting-conetnt-with-chatgpt-1024x771.jpg\")
<\/figure>\n\n\n\nAdding Keywords<\/h2>\n\n\n\n
Adding keywords is the last neatly trick that we want to show you with ChatGPT.<\/p>\n\n\n\n
![\"Adding](\"https:\/\/cdn.oshara.ca\/wpsite\/2024\/01\/02125102\/adding-keywords-with-chatgpt.jpg\")
<\/figure>\n\n\n\n