Do you want to digitalize your business based in the Estrie? And make sure your website has good visibility? Search engine optimization (SEO) is the key to your problem. This is what Oshara l'agence offers you by putting its digital marketing skills at your disposal.
It is important to know that search engines are databases, through which one can access a website, regardless of the product or service offered. There are often many or even millions of suppliers for the same product. Google, for example, takes advantage of this to sell the first places of results when a customer launches a search. This is called paid search engine optimization (SEO) as opposed to natural search engine optimization (SEO), which we are interested in here.
Clearly, SEO is a set of techniques and processes, which aims to position a website in the first search results. The Oshara agency relies on its techniques with an experienced professional team to ensure a good visibility on the web to your company based in Eastern Townships.
Oshara agency offers two main types of SEO: ON-SITE and OFF-SITE.
ON-SITE SEO is the set of optimization techniques that are applied directly on the website. The objective does not change. It is to promote a place in the display of results to gain visibility. This type of SEO is based on several elements.
Still known as titles or headings, they help to improve the clarity of texts and facilitate the reading of content. For search engines that use bots to decipher the content of web pages, the tags mention precise information.
Keywords are sets of words or a single word, often entered by a user looking for a product or service. These words are searched by Internet users when they express interest in your company's products or services. The keywords must imperatively appear in the texts of your site in order to increase your visibility on the Internet.
The advantage is that they have a small size and can carry a description of the content through their title. They are important because they are displayed more quickly and carry a content identifiable by the search engine.
For a site to be the most visited, it must open quickly when its link is clicked. Otherwise, visitors will not wait long for your site to load. To avoid a slow loading speed, you need a good hosting. The URL is the exact address of a file, an image or a web page on the Internet. Your URL should be as simple as relevant to improve the user experience.
The internal organization of links is called internal linking. It has two uses for a website. To make the navigation within the site itself more fluid, and to facilitate the exploration of the content by search engine robots. Otherwise, a good positioning is closely linked to a good mesh.
Rich snippets are descriptions that appear at the same time as the results and come in support of semantic tags. They are used by search engines like Google to index the content of pages. They are essential for a good natural referencing.
Indeed, the type of screen can influence the display of the site and by ricochet, the user experience. You must ensure to have a responsive site. You will be able to offer your visitors a clear and comfortable consultation of your web pages with a responsive site whether it is with a smartphone, a tablet, a computer.
A website enjoys quality content when it clearly addresses the needs and expectations of its visitors. The site in question appears in the first results and is more visited if it is the case.
A robot.txt file represents the root of the website. Robot.txt files therefore guide robots to avoid, for example, the exploration of duplicate content or a search engine internal to the site.
Usually noted by UX (User Experience), the user experience reflects the appreciation that the Internet user can give while exploring your site. It provides information on the quality of the user's journey from the moment he enters your site to the moment he leaves.
It is quite possible to offer more visibility to a site by directing people to it from another site. Described below, these different techniques are classified under the name of off-site referencing.
It consists in identifying the strong and weak points of the different competitors. For a company present online, comparing itself to its competitors can help it improve and adjust its marketing network. The competitive benchmark is executed in five points: the critical self-assessment, the themes of the study and the targeting of the criteria, the selection of the competitors (5 maximum), the data collection and the comparison of the positioning gaps.
You have a better chance of attracting many Internet users thanks to social networks. The presence of links, on social networks, that can redirect to your site can also increase your visibility.
The weaving of links or netlinking, is a technique that consists in increasing the number of hyperlinks that lead to a web page from other sites. It takes into account outbound links as well as external (backlinks) and internal links.
Entrust the realization of the natural referencing of your site to Oshara to have a good positioning in the display. We master all the ways and means to help you achieve your goals. By entrusting us with your projects, we guarantee you good results in a short time and at an affordable price. Our agencies are experienced enough to carry out your work. For your company in the Eastern Townships or elsewhere, do not hesitate to contact our agency for more visibility.
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By entrusting the SEO of your website to our experts you choose the simplest and most effective method for you. You will get faster results by using our agency and better performance. Your return on investment will be much higher because we have a lot of experience in this field. Oshara web agency, based in Montreal, adapts to your budget to improve the natural referencing of your website, so don't hesitate to contact us. Choosing Oshara means saving time to take care of your customers and be sure to stay competitive on the web.
First, having a website is good but if nobody visits it, it's not very useful. With the internet everything is moving fast, and to stay competitive you need to appear on the first page of Facebook searches. That's why Oshara, the Montreal based web agency, increases your visibility on the internet by giving your site more relevant visits, and therefore more customers ready to buy your products and/or services. Today, and even more so since the pandemic, you can't escape using the internet to grow your business. Do not hesitate to contact us for more information.
The most used tool to follow the progress of your SEO is Facebook Analytics. Thanks to this platform, you will have access to a lot of data about your website. Moreover, by choosing Oshara web agency, based in Montreal, our experts will give you a weekly report on the progress of your SEO by detailing the progress they have noticed and the tasks they have accomplished during the week. Our SEO specialists are there to support you and help you understand so that you can maintain, if you wish, your search engine ranking in the long term yourself.
Improving your SEO is not an easy task, especially if you are just starting out. Perhaps you have already tried to optimize your SEO yourself without getting results. This is common, don't worry. However, by calling on our SEO experts at Oshara, the Montreal-based web agency, you will get much better results much faster. We know all the secrets to get your website on the first page of Facebook search by adapting your content and illustrating it, targeting potential customers, and differentiating yourself from your competitors. So, act now, contact us.
SEO can make you king of your niche (at least on Google). This means that your website will rank better than anyone else and people will presume that you have the best product. This will enormously increase your traffic and revenue, multiple times. There have been examples where companies grew their revenue by 16 times, but we promise that we will at least double it. There is nothing to lose with SEO, but a lot to gain.
First results can be seen within weeks. You will start to get more visits and customers will find your product easier when searching for it. Depending on the saturation of your niche with other producers you can start appearing on the first page within 2 months. After 4-6 months of continual SEO optimization you will start getting into the first 8 results. This will help you build your brand awareness, get more traffic and in most cases double or triple your revenue.
There are different strategies that work for different companies depending on the product they are trying to sell. We first need to analyse your strengths and weaknesses and then make a SEO strategy that we will follow. Usually we will need to modify your content, from titles and paragraph length to visuals and word density. We would also use geo tagging your media and links so you get more local customers and promote your brand.
Yes, in fact that is the whole point of SEO. The SEO philosophy is to fight with the bigger guys in the market, fight smart and win. So by following the practices of Google and knowing what it’s algorithm wants we will tailor our content so we rank better than others. One of the first things we do is setting up the budget and results expectation. Then we push as much as we can so we can fight against the bigger guys and win. We are the digital David fighting Goliath, join us.
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