You are an entrepreneur concerned with the promotion and development of your business based in Quebec. You have already created a website to make it more known. But this is not enough. After the creation, begins a real work of optimization of the site to gain visibility. Thus, you make sure that it will be in the first results proposed by the search engines. To achieve this goal, Oshara agency is available throughout Quebec, to ensure the SEO best suited to your project.
SEO is a set of techniques that increase traffic to your site and improve your visibility on the internet. Thus, many more people will have access to your products and services. Thanks to the know-how of the experts at Oshara, your company will be found in the first proposals of search results.
Search Engine Optimization (SEO) is a process that increases the quality and quantity of traffic to your site through organic search engine results. The referencing carried out by SEO is said to be natural and increases your visibility by improving the position of your product in the list of search engine results whether it is a page, a website or an application. It differs from SEA, Search Engine Advertising, in that it does not require payment and does not use online advertising.
The SEO experts working at Oshara are well versed in the workings of search engines. They work to improve your position in the search results but also ensure that your position is maintained and even improved when search engine spiders update.
Generally speaking, the techniques fall into two broad categories: on-site and off-site SEO.
On-site SEO refers to all the techniques that use elements of your site to increase traffic to your site.
To bring a touch of originality and elegance as well as a better visit to your page you should use optimized images. These are images that are of good quality, well named, described, in the right PNG, JPEG or GIF format. They add value to your text.
The term HTML tags includes titles, subtitles of various levels, meta descriptions, alternative texts whose optimization facilitates reading, improves the user experience and provides accurate information to search engine robots to direct them to the site.
Another essential aspect of SEO is the loading speed of your site. To have a good loading speed you will need a good web hosting and if possible plugins. The latter can also have an impact on the loading of the site.
These are the html tags (title, meta description, titles of levels H1, H2, H3, images...). Commonly called titles or headings, alternative text and others, the optimization of these elements can improve the user experience by simplifying the reading thanks to the clarity they bring to the text. For on-site SEO, here are some of the elements our experts are working on.
When searching, Internet users type words or groups of words into the search engine. Your website must contain them so that the search engine proposes them in the answers to the user's request.
If your website contains several pages, it is easier for the user to move easily from one page to another. The organization of links allowing this passage from one page to another is the internal mesh. It is an internal organization of links. They are also important for SEO because they facilitate the use of the site.
The URL, Uniform Resource Locator, is the exact address that allows to reach directly a web page, an image, a file or other media on the Internet. The URL is very important for SEO. A clear and comprehensive URL improves and facilitates the user's experience and in turn the visibility of your site.
Robots.txt files are text files that act as a guide. They allow search engine spiders to either access your site by bringing them to your site or by preventing them from accessing it.
The user experience (UX) is the quality of the user experience in general. It takes into account the interface, services and features of your website. Improving this experience increases the points that search engines give you.
The quality and originality of your site's content also matters. Depending on whether they are good or not you will earn points or not. To have a good positioning in search engines requires a quality and interesting content for your visitors.
In order to give the user a glimpse of the content of your pages to make him choose them, a recourse is made to Rich Snippets. Rich Snippets are semantic tags implemented in the HTML code of a web page. A good implementation allows the user to see important information directly in the search results.
Today there is a wide variety of connection devices: cell phones, tablets, computers,... Even if the smartphone is the fastest and most widespread device, it is important that your site adapts to all ranges of devices. This way, you are guaranteed to offer all your visitors an optimal reading and browsing experience.
Off-site referencing is in a way the opposite of on-site referencing. It includes all the practices that take place outside the site to be referenced and takes into account the presence of your site on other websites or on social networks and other platforms. Some of the elements, which allow to set up this referencing are:
These are links from social networks that lead to your site.
The backlinks is a link made from another site that refers to a page of your website.
Netlinking is the construction of a link strategy including internal links, outgoing links, and the search for backlinks or incoming external links.
In order to carry out an effective benchmark, 5 essential steps:
The critical self-assessment.
The themes of the study and the targeting of the criteria.
Selection of competitors (5 maximum).
Comparison of positioning gaps.
Our SEO agency provides technicians to any Quebec-based company wishing to improve its online visibility. They will be able to guarantee you good positions on Google when your services are requested on the internet. With almost the entire online query market and more than 63,000 searches per second every day, Google is undoubtedly the most used search engine to look for information or businesses.
Given the new digital marketing methods, many entrepreneurs are investing in natural referencing. In order to keep your Quebec-based business competitive, SEO is now a must. Oshara helps you with techniques and algorithms that increase the quantity and quality of traffic to your site. In addition, at Oshara, organic search engine robot updates are tracked and readjusted each time to help you maintain your place in the top results. SEO is a science in which Oshara's team is a master.
So contact us and we'll get you to the top of the proposals and preferences.
By entrusting the SEO of your website to our experts you choose the simplest and most effective method for you. You will get faster results by using our agency and better performance. Your return on investment will be much higher because we have a lot of experience in this field. Oshara web agency, based in Montreal, adapts to your budget to improve the natural referencing of your website, so don't hesitate to contact us. Choosing Oshara means saving time to take care of your customers and be sure to stay competitive on the web.
First, having a website is good but if nobody visits it, it's not very useful. With the internet everything is moving fast, and to stay competitive you need to appear on the first page of Facebook searches. That's why Oshara, the Montreal based web agency, increases your visibility on the internet by giving your site more relevant visits, and therefore more customers ready to buy your products and/or services. Today, and even more so since the pandemic, you can't escape using the internet to grow your business. Do not hesitate to contact us for more information.
The most used tool to follow the progress of your SEO is Facebook Analytics. Thanks to this platform, you will have access to a lot of data about your website. Moreover, by choosing Oshara web agency, based in Montreal, our experts will give you a weekly report on the progress of your SEO by detailing the progress they have noticed and the tasks they have accomplished during the week. Our SEO specialists are there to support you and help you understand so that you can maintain, if you wish, your search engine ranking in the long term yourself.
Improving your SEO is not an easy task, especially if you are just starting out. Perhaps you have already tried to optimize your SEO yourself without getting results. This is common, don't worry. However, by calling on our SEO experts at Oshara, the Montreal-based web agency, you will get much better results much faster. We know all the secrets to get your website on the first page of Facebook search by adapting your content and illustrating it, targeting potential customers, and differentiating yourself from your competitors. So, act now, contact us.
SEO can make you king of your niche (at least on Google). This means that your website will rank better than anyone else and people will presume that you have the best product. This will enormously increase your traffic and revenue, multiple times. There have been examples where companies grew their revenue by 16 times, but we promise that we will at least double it. There is nothing to lose with SEO, but a lot to gain.
First results can be seen within weeks. You will start to get more visits and customers will find your product easier when searching for it. Depending on the saturation of your niche with other producers you can start appearing on the first page within 2 months. After 4-6 months of continual SEO optimization you will start getting into the first 8 results. This will help you build your brand awareness, get more traffic and in most cases double or triple your revenue.
There are different strategies that work for different companies depending on the product they are trying to sell. We first need to analyse your strengths and weaknesses and then make a SEO strategy that we will follow. Usually we will need to modify your content, from titles and paragraph length to visuals and word density. We would also use geo tagging your media and links so you get more local customers and promote your brand.
Yes, in fact that is the whole point of SEO. The SEO philosophy is to fight with the bigger guys in the market, fight smart and win. So by following the practices of Google and knowing what it’s algorithm wants we will tailor our content so we rank better than others. One of the first things we do is setting up the budget and results expectation. Then we push as much as we can so we can fight against the bigger guys and win. We are the digital David fighting Goliath, join us.