As an entrepreneur concerned with the promotion and development of your business in Montreal, you have already thought about creating a website to make it better known. This is a good start. But having a website is not enough. It is mandatory to give visibility to this site and to make sure that it will be in the first results proposed by the search engines. To achieve this, Oshara offers SEO services, the most suitable type of SEO for this purpose.
SEO is a set of techniques that increase traffic to your site and improve your visibility on the internet. In addition to Montrealers, many more people will have access to your products and services. Thanks to the know-how of the experts at Oshara, your company will be found in the first results.
The acronym SEO comes from the English expression Search Engine Optimization. It is a process that achieves a qualitative and quantitative increase in the flow to your site through the results of organic search engines. Unlike SEA (Search Engine Advertising) which is a paid search engine optimization based on online advertising. The natural referencing improves your visibility by improving the position of your product in the list of search engine results whether it is a page, a website or an application.
With their knowledge of how search engines work, Oshara's experts attract a significant amount of traffic to your site through SEO. They will help you with all your SEO needs. All this ensures that you achieve the results you want.
All these techniques fall into two main categories: on-site and off-site SEO.
On-site SEO refers to all the techniques that use elements of your site to increase traffic to your site.
These are the html tags (title, meta description, titles of levels H1, H2, H3, images...). Commonly called titles or headings, alternative text and others, the optimization of these elements can improve the user experience by simplifying the reading thanks to the clarity they bring to the text. For on-site SEO, here are some of the elements our experts are working on.
The keyword is the query that a user enters in a search engine to get a service or a product. It can be a word or a set of words. They are very important for companies because they serve as indicators. These companies know the words used by Internet users to search for their products or services. These words must necessarily appear in the content of companies to appear in the search results made by Internet users.
We use optimized images for SEO. Their advantage is that they have a small size and can carry a description by their title. This is very important because optimized images are displayed faster and improve the quality of content.
For a site to have a high volume of traffic, its loading time must be very short. Otherwise, users will not have the patience to wait for your site to take a long time to load. Otherwise, the site will be poorly visited and will lose its visibility. Therefore, it is necessary to have a good hosting and to minimize widgets and plug-ins to have an important loading speed.
In order to give the user a glimpse of the content of your pages to make him choose them, a recourse is made to Rich Snippets. Rich Snippets are semantic tags implemented in the HTML code of a web page. A good implementation allows the user to see important information directly in the search results.
If your website contains several pages, it is easier for the user to move easily from one page to another. The organization of links allowing this passage from one page to another is the internal mesh. It is an internal organization of links. They are also important for SEO because they facilitate the use of the site.
The URL or Uniform Resource Locator refers to the exact address of a page, file, image or other on the Internet. URLs must be relevant and simple for a quality user experience.
The robots.txt files are text files that play the role of a guide. They allow search engine robots to access your site by bringing them to your site or by preventing them from accessing it.
A website is said to be of quality according to the way it deals with the expectations of its visitors in relation to their various concerns. When it does this well, it is guaranteed to have a better positioning and a high volume of traffic.
Today there is a wide variety of connection devices: cell phones, tablets, computers,... Even if the smartphone is the fastest and most widespread device, it is important that your site adapts to all ranges of devices. This way, you are guaranteed to offer all your visitors an optimal reading and browsing experience.
The user experience (UX) is the quality of the user experience in general. It takes into account the interface, services and features of your website. Improving this experience increases the points that search engines give you.
The off-site referencing is in a way the opposite of the on-site referencing. It includes all the practices that take place outside the site to be referenced and takes into account the presence of your site on other websites or on social networks and other platforms. Some of the elements, which allow to set up this referencing are:
It allows to follow the different competitors to identify their strengths and weaknesses. For a digital company, having an eye on its competitors will help it to improve and adjust its marketing campaign. It is performed in five steps: critical self-assessment, study themes and targeting criteria, selection of competitors (no more than five), data collection and finally comparison of positioning gaps.
Netlinking is the construction of a link strategy including internal links, outgoing links and the search for backlinks or incoming external links.
These are links from social networks that lead to your site.
For a good visibility in search engine results, the natural referencing of your site should be entrusted to the Oshara agency. The results that get the most clicks on search engines are the ones that appear first when the user puts his request in the search bar. It is therefore important that your site be included in the search results. Oshara is an expert in search engine optimization and could help you achieve your goals.
With almost the entire online query market and more than 63,000 searches per second every day, Google is undoubtedly the most used search engine to look for information or businesses. Given the new digital marketing methods many entrepreneurs invest in SEO. In addition, Google is constantly evolving and the experts of this agency are constantly learning about it. Do not hesitate to contact this agency for a good SEO Montreal.
By entrusting the SEO of your website to our experts you choose the simplest and most effective method for you. You will get faster results by using our agency and better performance. Your return on investment will be much higher because we have a lot of experience in this field. Oshara web agency, based in Montreal, adapts to your budget to improve the natural referencing of your website, so don't hesitate to contact us. Choosing Oshara means saving time to take care of your customers and be sure to stay competitive on the web.
First, having a website is good but if nobody visits it, it's not very useful. With the internet everything is moving fast, and to stay competitive you need to appear on the first page of Facebook searches. That's why Oshara, the Montreal based web agency, increases your visibility on the internet by giving your site more relevant visits, and therefore more customers ready to buy your products and/or services. Today, and even more so since the pandemic, you can't escape using the internet to grow your business. Do not hesitate to contact us for more information.
The most used tool to follow the progress of your SEO is Facebook Analytics. Thanks to this platform, you will have access to a lot of data about your website. Moreover, by choosing Oshara web agency, based in Montreal, our experts will give you a weekly report on the progress of your SEO by detailing the progress they have noticed and the tasks they have accomplished during the week. Our SEO specialists are there to support you and help you understand so that you can maintain, if you wish, your search engine ranking in the long term yourself.
Improving your SEO is not an easy task, especially if you are just starting out. Perhaps you have already tried to optimize your SEO yourself without getting results. This is common, don't worry. However, by calling on our SEO experts at Oshara, the Montreal-based web agency, you will get much better results much faster. We know all the secrets to get your website on the first page of Facebook search by adapting your content and illustrating it, targeting potential customers, and differentiating yourself from your competitors. So, act now, contact us.
SEO can make you king of your niche (at least on Google). This means that your website will rank better than anyone else and people will presume that you have the best product. This will enormously increase your traffic and revenue, multiple times. There have been examples where companies grew their revenue by 16 times, but we promise that we will at least double it. There is nothing to lose with SEO, but a lot to gain.
First results can be seen within weeks. You will start to get more visits and customers will find your product easier when searching for it. Depending on the saturation of your niche with other producers you can start appearing on the first page within 2 months. After 4-6 months of continual SEO optimization you will start getting into the first 8 results. This will help you build your brand awareness, get more traffic and in most cases double or triple your revenue.
There are different strategies that work for different companies depending on the product they are trying to sell. We first need to analyse your strengths and weaknesses and then make a SEO strategy that we will follow. Usually we will need to modify your content, from titles and paragraph length to visuals and word density. We would also use geo tagging your media and links so you get more local customers and promote your brand.
Yes, in fact that is the whole point of SEO. The SEO philosophy is to fight with the bigger guys in the market, fight smart and win. So by following the practices of Google and knowing what it’s algorithm wants we will tailor our content so we rank better than others. One of the first things we do is setting up the budget and results expectation. Then we push as much as we can so we can fight against the bigger guys and win. We are the digital David fighting Goliath, join us.