CLIENTS CONVERSION

REFERENCING AND ADVERTISING (SEO/SEM/PPC)


Why settle for a single communication channel, when it is possible to reach new audiences with innovative techniques. SEO, Advertising and Pay-Per-Click are techniques of referencing which we have the control.

Knowing that 75% of Internet users never visit the 2nd page of search engine results, it is vital to forge a good SEO positioning to allow easy access to your website.

The same way, what is the point of having a website if no one visits it? Internet visibility means that you are accessible through search engines. There are several techniques to improve your SEO positioning in the search engines. Among it, the organic referencing or SEO (Search Engine Optimization) which allows :

  • Get out among the first on search engines
  • Increase visits to your website.
  • Avoid paying each time someone clicks on your ad as is the case for the PPC.
  • To make your brand known among users of search sites.
  • Increase sales and then your turnover.

SEM (Search Engine Marketing) which consists in optimizing your website or services in order to attract the attention of search engines. Like SEO, You must therefore know how to choose the right keywords, i.e. those most used by Internet users/customers when they surf the Net. The higher a website is ranked in search engines for a given keyword, the more likely potential customers are to click on it. Websites that rank highest for the most keywords tend to get the most traffic.

As far as the PPC is concerned, it is paid advertising positioning your ads at the top of search engine lists. Although the ads may be free, any clicks made on them are then charged to the advertiser. With a good PPC budget, you will be able to increase your chances of getting your ad at the top of the page and lists where they are most likely to be clicked. The more clicks you get, the more chances you have to win new customers and increase your profits.

Now if you are wondering which of these techniques is the best, here are the advantages of both techniques:

  • PPC is usually an easy and quick way to get your company's ad to the top of search engine results
  • SEO brings organic traffic and takes much longer to get results. SEO results are generally sustainable once they are achieved.

We recommend including both techniques in your web strategy for faster and more stable results. But again depending on your business and budget, you must always keep a focus on your SEO.

As you can imagine, implementing an effective SEO & PPC strategy is complex and time-consuming. That is why we are at your disposal to accompany you throughout the process.

What we can do for you

Search engine optimization (SEO) is an important decision that will allow you to improve your site and save time. The SEO services that we will put at your disposal are:

  • Optimization of the elements of your site, from the name of the pages to the tags to use;
  • Technical advice on website development;
  • Content development;
  • Search and optimization of keywords;

Ask a free consultation


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