Wix is a web development company that allows you to have a website quickly from a builder. It is a non-hosted solution where you pay monthly installments and in a few clicks you are ready to create simple websites or even more elaborate online stores.
Wordpress is the most popular content manager in the world until 2022 as I write this article.
A web content manager is simply a website that gives you the ability to manage your content independently; so create, publish, edit, delete etc.
SEO referencing is the combination of different methods to have your website ranked in search engine results.
In this article, we will see how Wix and Wordpress help you with SEO and which platform to choose according to your needs.
At the level of Off-site SEO, there is no disadvantage since it is essentially a question of creating backlinks. Wix even has a Wix SEO Wiz tool that walks you through with some tips.
At the On-site SEO level, Wix has long been painted negatively, and with good reason. On the other hand Wix has greatly improved since then and now, it allows all the basic functionalities such as the configuration of: your titles, your meta description, your h1, your urls, your alternative texts on images and many others elements affecting the performance of your on-site SEO score.
At the level of technical SEO Wix has several limits, such as the customization of your sitemaps, or simply the html customization in a page. Also rated speed Wix sites are not faster than Wix in general. The structure of multilingual sites is also not favored by Wix which does not support brief lang tags.
Let's take a short break to remember that the different key elements of organic SEO are: On-site SEO, and Off-site SEO.
At the OFF site level, Wordpress has interesting plugins that allow smooth integrations and pleasant assistance, such as analyzing the density of keywords, integrating Google Analytics, Google Search console and many others.
At the on-site level SEO Wordpress is hard to beat. This is explained quite simply. Do you know that Wordpress was not initially created to make websites, but it was thought and created to be a blog engine. You should know that the best referenced sites in the world are sites with a blog.
The default page building structure associated with Wordpress is SEO friendly. The famous Yoast SEO plugin and one of many other Wordpress tools improve all possible aspects of SEO.
Example: the personalization of your links, your sitemaps, your scripts…
In fact, in Wordpress you can customize everything, even the code.
The little analogy here would be, imagine you're competing to make the best pre-made tomato pizza you can season and bake. As a second option you simply have all the separate ingredients such as dough, yeast, tomato, seasonings etc.
Which pizza do you think would be better?
The correct answer is that it depends, because if you don't know anything about cooking in both cases the result will be mediocre. However, if you are a chef, you will certainly prefer the option that gives you better control over all elements such as the quantity of each ingredient. All in all, on the on-site SEO level, Wordpress is a big winner.
A few years ago to respond to all the detractors of Wix SEO, this one decided to organize a contest saying "that he would offer $50,000 to whoever would create a site and have the best positioning than them for the term" SEO Hero" in the span of four 4 months. Well as you can imagine, Wix lost at its own bet.
Ahrefs has done an in-depth analysis of Wix vs Wordpress sites and claims that nothing prevents a Wix site from being well referenced.
Wix is one of the best website builders out there, and if you're an entrepreneur, or a small business, this might be ideal.
On the other hand, if you have a focus on long-term strategy of SEO, it would certainly be better to choose Wordpress or other web solutions for all the multitudes of options and flexibility it could give you.
Sidick Allalade, is Chief Technology Officer at Oshara INC and co-founder of the Osortoo web application. He loves solving complex IT problems, coding and everything IT. He has a good knowledge of online marketing and IT Governance, Audit and Security.
His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.
Was this article useful?