A business in this present age and time without a website is losing a lot more than I can tell you. A website does not only represent your business but open your business to the world of opportunities to be discovered. Creating or building a website can sometimes be disturbing as it involves some technicalities even though it seems like there are many (easy) ways to build it.
It is a known fact to always plan before embarking on a mission which also applies to having or creating a website too. Now, either you can create your website yourself or pay someone to help you create it, you need to know what your business is, in order to know what platform would be best. Between custom self-hosted platforms like Wordpress.org and hosted platform like Wix and Sqaurespace among others, is a list of options you can pick.
If you are looking for a website that can serve for a short term then hosted platforms like Wix, Squarespace and WordPress.com (not WordPress.org) are preferable. Easy to use, affordable and automatic technical updates are some benefits you enjoy on hosted platforms. You only need to get your content on the pages and you are up and running.
But if you are looking at your website as a long term investment, which every business owner should, building a custom web self-hosted platform will be great
Here are few benefits of building a custom web platform
Hosted platforms provides easy to use templates which many forget are also available to millions of other users too, which is why you can find tons of similar website design online. This may mean nothing to many but beyond your products or content, your website is just the same as many other websites.
Creating your own custom web platform gives you the freedom to create that unique design style you want and that's what sets you apart from your competitors.
Recent study and Google has shown that mobile users are the largest users of the online web having passed desktop users. This has made Google introduce the mobile-friendly indexing of every website which implies that if your website isn't mobile responsive, your ranking of Google search engine will be negatively affected. The freedom of a custom web platform makes this possible as some templates on hosted platforms are not automatically responsive. Custom web platform makes it easier to customize your website for various devices like mobile phones and tablets giving your users the ultimate satisfaction on any device unlike hosted platforms that require a lot of work to modify your website to be mobile friendly.
Although designing your website and getting it up and running online is a lot easier and faster on hosted platforms, your options for customization and design are limited. Different templates are available for users to choose from but less can be done to change the design which may not exactly match your brand. Manually accessing the back end code for changes is usually complicated if there is any way at all. Your website should always interact and inform your audience which can only be done by steady updates and attention which might be limited in a hosted platform.
While there are a lot of templates available on self-hosted platforms too for users, there is no limitation with customization. You can totally customize and edit the templates to suit your brand. This helps with a unique, personalized and quality design while still representing your brand.
The only backside to customizing your site with some template on a self-hosted platform is that it requires some knowledge of HTML and CSS. Nonetheless, there are tons of templates that gives you the option of switching the design without any knowledge of coding.
Search Engine Optimization (SEO) is an integral part of any website and should be in mind before creating a website. Modifying basic SEO strategies on your site like inserting keywords in header section or adding metadata and page titles can easily be done on all platforms but more technical SEO problems demand some changes to the code of the website. This can only be done on self-hosted platforms as you have full control unlike hosted platforms. Many business owners finds out that they can make little or no changes to the backend of their website on hosted platforms hence the difficulty of having a quality SEO and end up starting over their site on a self-hosted platform.
In conclusion, seeking for long-term results should be the goal as a business owner and as such a custom web self-hosted platform is key. Creating a custom web self-hosted platform might demand more time or getting someone to build the site might require more money. Still and all, look at your website as an investment which will benefit you, your business and/or brand in the long run.
At our web development agency Oshara, we can help you design and develop the self hosted web platform that suit your exact needs. Take a minute to fill this form and one of our experts will get in touch with you within 24 hours.
Sawab A, is the co-founder and Managing Partner at OSHARA. He is passionate about Branding and Marketing and he helps businesses grow their brand and reach new heights of success using simple but efficient web technologies and digital marketing. His expertise and ability to listen and execute bring an added value to any team.
Was this article useful?
By registering, you agree to receive emails from Oshara.