What is seo web analysis?

What is seo web analysis?

by Sidick Allaladé on 25/05/2022

Updated at 9/02/2023

Having a website is a big step in the digitalization of your business. However, you should not rest on your laurels after creating your site. It is now necessary to work on its SEO natural referencing. A job that will allow your site to gain visibility. 

For a good performance, it is essential to do an SEO web referencing analysis also called SEO audit of your site to determine what you need to correct or bring to your site.

The SEO web referencing analysis (audit) aims to identify the weaknesses, the points of improvement of your website in order to optimize the SEO natural referencing of the site. 

Have you ever heard of SEO web analysis or SEO audit? Or are you wondering what it is? 

No worries, in this article Oshara will show you everything there is to know about SEO web analytics.


  1. What is a web referencing analysis?
  2. Why do a web referencing analysis?
  3. How to do an SEO web referencing analysis?
  4. What to do after an SEO SEO analysis?
  5. How often to do an SEO SEO analysis?

1. What is a web referencing analysis?

SEO analysis is the practice of checking a website in order to make optimizations to improve its positioning in search engines.

The results of an analysis of the referencing of Internet site will allow you to detect error thanks to reports of the errors such as:

  • keyword optimization
  • incoming external links (backlinks)
  • and many other types of SEO errors

Correcting these errors will allow you to improve your positioning, thus obtaining more traffic to your website.

2. Why should you perform web referencing analysis?

You need to perform a SEO analysis to understand how search engine crawlers understand your website, and make it more understandable for them (search engine crawlers).

3. How to do SEO web referencing analysis?

SEO web analysis is done using SEO analysis tools for websites. There are hundreds if not thousands of them, but the most popular are:

4. What to do after a SEO web analysis?

This is where the work begins or continues. You would therefore have to correct the errors or optimize the elements mentioned in the reports of the results of your SEO analysis.

And since there's always room for optimization, over time, focus on the things that work well for you.

5. How often should you do SEO analysis?

You must carry out an audit of your website at least XXX or every week, in order to follow your evolution over time, in order to be able to make the necessary adjustments favorable to the organic web referencing of your website.

On the other hand, if you use the kind of SEO tools mentioned above, these tools periodically re-analyze your website automatically and send you automatic reports and notifications based on your evolution over time.

Now that you know all about an SEO analysis, what are you waiting for to do yours? If in addition to an SEO analysis, you would like to have an SEO plan, made by our SEO agency, contact us today.

Sidick Allaladé

Sidick Allalade, is Chief Technology Officer at Oshara INC and co-founder of the Osortoo web application. He loves solving complex IT problems, coding and everything IT. He has a good knowledge of online marketing and IT Governance, Audit and Security.
His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.

Was this article useful?

People Who Read This Article Also Read...

How to install a Laravel web application that you cloned from Git

Laravel is a powerful php framework that allows you to create custom web applications

How to install a Laravel web a...

Everything You Need To Know About Communication Agencies

By definition, a communication agency (marketing) is a company that plans and harmonizes internal and / or external communication on be...

Everything You Need To Know Ab...

12 questions to ask when collecting customer data

Collecting data from customers is an important marketing strategy since it gives you information on what customers exactly want instead...

12 questions to ask when colle...

How to fix Joomla Error 0 'Cannot open file for writing log while updating'?

Did you already try udpating your joomla website and you got this error : "An error has occurred. 0 Cannot open file for writing log" ...

How to fix Joomla Error 0 'Can...

How Netlinking Is Useful for Your SEO

With the aim of helping companies improve their notoriety through their blogs. Oshara Inc, shares his knowledge about Netlinking in thi...

How Netlinking Is Useful for Y...

How to obtain instagram certification?

Like Twitter and Facebook, Instagram offers the possibility for administrators of an Instagram page to certify certain pages. Oshara In...

How to obtain instagram certif...