How to get into relevant and specific directories?

How to get into relevant and specific directories?

by Marie-Mathilde Baraer on 3/08/2021

Updated at 7/02/2023

What is a directory?

In this article, we are actually talking about online directories, web directories! That said, the goal remains quite similar to a classic directory. They are essentially websites that gather many contacts and offer details. The website itself is usually created as a search engine where users can search for what they are looking for according to categories, they then have access to several company contacts and can go visit their websites individually. Today, it can also be a tool for comparing businesses. Indeed, when a customer performs a search on an online directory, he can also add filters to refine his search such as budget, rating, location...

Why be in a directory?

Putting your business in a directory has many advantages. First, most of the time it is free. So it's a good opportunity to advertise online. Secondly, since you are the one filling out your profile on the directory website, you control the information you provide. So it's an opportunity to represent yourself on the web as you wish. It is obviously a good way to attract new customers and expand your customer base. In terms of your SEO, it is an advantage because it adds backlinks. The more you register on directory sites, the more backlinks you get which will improve your SEO and bring relevant traffic to your website for free.


How to be placed on relevant and precise directories?

The goal is to be placed on relevant directories, no need to waste time adding your profile on directories that are not visited by the customers you target. The more you choose directories that have a strong link to your industry, the more you increase your chances of conversions without wasting any effort on your part. It's a win-win.

In order to get placed on relevant and accurate directories, nothing better than to do your research. Type in your search engine "directory [your industry]" or "directory [your service/product]" or "directory [your region]". From your search results, analyze the directories that look most promising. If you see your competitors on one of the directories, create your profile and add it to that directory. If none of your competitors are on a directory you found, ask yourself if this is a good opportunity to get on it. You may have an advantage by listing on a directory that does not contain your competitors, but remember that the directory must be relevant. That is, it must bring you sales opportunities, be related to your industry, and be visited by many of the potential customers you are targeting. If you feel this is the case, then add your profile to seize the opportunity that your competitors are missing.

In addition, some web directories offer the option of paying for features. So you could take advantage of their offers and add it to your marketing strategy. Some websites will offer you to add information about your business, products and/or services, your logo, more photos and even a priority listing that makes you appear in the first search results. This can help you get more customers, however, be sure that the price of the subscription is profitable and necessary first. It would be better to sign up for a few web directories and then compare which ones bring you the most customers and then focus your efforts on those directories.

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Keep in mind that only quality backlinks help your SEO, so focus on web directories that are specifically local or by industry. So look for directories that focus on your region or services/products to be more effective and relevant.

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On the other hand, you may already be registered on web directories without knowing it. To find them, type your company name or address in the search engines and check the results that appear. Then, it is up to you to update the information that is posted online or to delete it if you feel that this directory does not fit your criteria. To do this, request your profile from the website. Otherwise, you can also save time by not deleting the profile but by asking Google to ignore the backlink that the directory contains to your website. To do this, check the "Disavow Links" option in Google Search Console, add the link you want Google to ignore and voila! Now it won't be a disadvantage for your SEO.

As for the information you fill out on each directory, be consistent in the information and how you present it on all platforms. Be consistent with your branding. The more information you give, the more credibility and attention you will get. So take the time to fill out your profiles on each platform and update them when necessary.

In order to prove that you are the owner of the business, you may have to wait for a code to be issued before you can publish your profile.

Another technique to get backlinks:

You may be familiar with Quora, the most popular forum in the world. On this platform, many people have discussions, maybe even about your products, your industry, your business or a problem that your products/services solve. It is therefore to your advantage to create a Quora account and participate in conversations that are related to your industry and your business in order to redirect users to your website. Since it is a very visited website you will increase your traffic and it will be relevant because people who visit this forum are looking for answers to their questions, and therefore solutions to their problems.

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The benefits of participating in the forum conversations for you is that you can link your business at the same time as you answer a question or problem. This creates a backlink from a website that is itself very well ranked: Quora. It is therefore a boost for the SEO of your website.

Some figures on Quora :

- Quora has over 300 million users and is growing every day. And again, these are 2018 numbers. So imagine how many users they have today!
- Adults spend 2 times more time on Quora than on Linkedin. Quora is the forum of choice!
- 63% of Quora visits come from an online search (Google, Bing...). So anyone doing a search that matches you can find you from Quora if you have added your link in a conversation.
- There are over 400,000 topics of discussion on Quora. And probably many conversations about your industry and the problems your products/services solve.

For more information, you can contact Oshara Inc, the Montreal web agency specialized in SEO, advertising campaigns and website creation.

Frequently Asked Questions

The number 1 forum is probably Quora! It is very popular for English speakers and gathers the most users, topics, discussions... It is the leading forum!

An online directory allows to gather many contacts on a website. They are much more efficient than directories because they allow you to make more precise searches, compare offers and have much more details.

In order to improve your SEO you need relevant and quality backlinks, you can participate in conversations on forums and promote your website. You can also add your business profile to online directories to get a new source of traffic to your website.

Marie-Mathilde Baraer

Marie-Mathilde is a marketing assistant at Oshara Inc. She likes to write about what she is learning in digital marketing, the industry and the different technologies.

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