Guide: Claiming Google My Business, Bing Places for Business & Yelp business listing

Guide: Claiming Google My Business, Bing Places for Business & Yelp business listing

by Marie-Mathilde Baraer on 27/07/2021 |

What is Google My Business?


Google my business is a tool made for businesses to get noticed on Google and inform the public. This tool is offered by Google for free. With a listing, your business appears on Google and Google maps when you match the search. As you can see below, people who search for our web agency on Google see our company's Google listing on the right. This allows to inform quickly and easily.


Many information are available such as :



On your side, you will have access to many data such as


  • The number of views
  • The number of calls
  • The number of searches
  • The number of clicks to your website
  • The number of clicks to your address
  • Number of subscribers
  • The number of bookings

oshara listing google

What is Bing places for business?


Bing places for business is a tool made for merchants very similar to Google my business but on the Bing search engine. This tool is also offered for free. As you can see below, people who search for our web agency on Bing see on the right the Bing listing of your company.


Many information are available such as :


  • The links to your websites
  • Your address
  • Your opening hours
  • Your contact information
  • The reviews that users have given on your business
  • Photos of your business
  • Services offered

listing oshara bing

What is a Yelp business listing?


Yelp is a kind of social network. By visiting Yelp for business, you can create a business listing for your company. Yelp is a tool that consumers use to search for businesses that can perform a service locally. This is a huge advantage for smaller, local businesses that are favored on this platform. Obviously, this tool is free for users and merchants but there is a premium version that gives you access to more features. It is also a platform that allows you to share photos of your products and respond to comments.


Many information are available such as :


  • The link to your website
  • Your address
  • Your open hours
  • Your contact information
  • The reviews that users have given on your business
  • Some pictures
  • The services offered
  • Your promotions
  • Your prices
  • Your equipment & facilities


On your side, you can access data if you are doing advertising campaigns.

yelp listing


Why should I claim my business pages?


Claiming your business pages is important for several reasons. The first is that these tools can help you grow your customer base. Be present where your potential customers are, i.e. on Bing, Google and Yelp. It is also a way to improve your SEO and thus give a boost to your website. If you are not present on these platforms you can be sure that your competition is! So don't miss the opportunity. In any case, your business probably already exists, you just need to take control of it to improve your brand image, communicate the right information and convert more Internet users.


Here are some figures to prove the effectiveness of these tools:

  1. Local businesses receive 94% of calls from Google My Business between Monday and Friday.
  2. On average, 56% of actions taken on Google My Business are website visits.
  3. 97% of online adults make a transaction with a business found on Yelp.


How do I claim Google My Business?


You can create your business listing by finding Google My Business on your search engine. However, you don't necessarily need to create a business listing, Google may have already done that for you. If this is the case for you, all you have to do is claim your listing. It's very simple.

Once on the Google my business website, click on "manage now" and you will land on the page below:



google my business claim

You'll need to enter your business name and you'll know if Google already has a listing created that you can claim. If not, click on "add your business to Google" and follow the instructions.


It will ask you for :


  • Email address
  • Your name
  • Your business name
  • Business address or location
  • The business category
  • A phone number
  • Your website


At the end of this process, remember to have your profile verified. That's it! You are now in charge of your Google My Business. However, you still have a little way to go to perfect your profile, and that includes your Google maps profile.

To do this, log into Google maps, right click on the map and click on "add my business" and follow the instructions. Tada! You are now on Google maps.


How to claim Bing places for business?


Go to bingplaces.com, click on "new user: get started and claim your business".

As shown below, you can import your Google my business listing to Bing by claiming your business. This is very convenient and saves you time. Alternatively, you can add it manually.

merge claim google my business to bing

If you do it manually, it will again make you search for your business to see if you can claim your business. If your business listing already exists, just claim it and update the information. If not, create your listing entirely. The process is very similar to Google My Business.


How do I claim my Yelp business listing?


Go to business.yelp.com and click on "manage my free listing". Again, enter your business name to see if a profile already exists that you can claim by clicking "unlock". If not, click on "add to yelp for free". The process is similar to the previous ones. Just follow the instructions and fill in the information.


In all the situations explained, it is also possible that your business listing is already under the control of a third party, if this is the case, the platforms will tell you and you can still regain control by following a few more steps.


For more information, you can contact Oshara Inc, the Montreal web agency specialized in SEO, advertising campaigns and website creation.

Frequently Asked Questions

It is your business profile on Google that allows your customers to contact you, know your hours, visit your website, put a review and much more. It's a crucial marketing tool for any business today because consumers look at your business profile a lot.

It's your business profile on Yelp that allows your customers to contact you, find out your hours, visit your website, post a review and much more. It's a crucial marketing tool for any business these days because consumers look at your business profile a lot.

It is your business profile on Bing that allows your customers to contact you, know your hours, visit your website, put a review and much more. It's a crucial marketing tool for any business today because consumers look at your business profile a lot.

It will ask you : Email address Your name Your company name Business address or location The business category A phone number Your website



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